{"id":210940,"date":"2022-12-10T10:00:00","date_gmt":"2022-12-10T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=210940"},"modified":"2022-12-10T10:00:00","modified_gmt":"2022-12-10T10:00:00","slug":"cum-a-construit-un-copil-rebel-care-chiar-a-fost-dat-si-afara-de-la-scoala-o-afacere-de-peste-1-miliard-dintr-o-pasiune","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=210940","title":{"rendered":"Cum a construit un copil rebel care chiar a fost dat \u015fi afar\u0103 de la \u015fcoala o afacere de peste 1 miliard dintr-o pasiune"},"content":{"rendered":"

\nDin pasiunea lui Kevin Plank pentru fotbal s-a n\u0103scut o idee de business care l-a transformat \u00een miliardar, odat\u0103 cu fondarea brandului Under Armour. Ce i-a adus succesul?<\/strong><\/p>\n

\n\"\"Kevin Plank a crescut \u00een Kensington, Maryland, o suburbie a Washingtonului. Din cauza performan\u0163elor slabe \u015fi a comportamentului inadecvat, a fost exmatriculat din \u015fcoala prestigioas\u0103 pe care o urma, a\u015fa c\u0103 s-a \u00eenscris la o alta, unde a intrat \u015fi \u00een echipa de fotbal, dar nu a reu\u015fit s\u0103 atrag\u0103 aten\u0163ia selec\u0163ionerilor.<\/p>\n

\nA continuat s\u0103 joace \u00eens\u0103 \u015fi \u00een Maryland Terrapins, echipa Universit\u0103\u0163ii din Maryland, la care se \u00eenscrisese, iar din hobby-ul s\u0103u avea s\u0103 se nasc\u0103 brandul Under Armour. Antreprenorul a povestit c\u0103 dintre to\u0163i, el transpira cel mai mult pe terenul de fotbal. Frustrat c\u0103 tricoul de bumbac al echipamentului nu \u00eei oferea confortul necesar, a \u00eenceput s\u0103 caute materiale care s\u0103 corespund\u0103 nevoilor sale. Dup\u0103 absolvire, a continuat s\u0103 caute materiale sintetice potrivite sportivilor. Ajut\u00e2ndu-se de banii str\u00e2n\u015fi \u00een timpul studen\u0163iei, c\u00e2nd lansase Cupid\u2019s Valentine, un mic business sezonier, prin care vindea trandafiri de ziua \u00eendr\u0103gosti\u0163ilor \u015fi care l-a ajutat s\u0103 economiseasc\u0103 3.000 de dolari, dar \u015fi de o serie de carduri de credit \u015fi un \u00eemprumut, a fondat compania. Ini\u0163ial, a vrut s\u0103 o numeasc\u0103 Heart, apoi Body Armor, \u00eens\u0103 nu a putut ob\u0163ine marca \u00eenregistrat\u0103 pentru acestea. \u00centr-o zi, fratele s\u0103u l-a \u00eentrebat: \u201eCum se nume\u015fte compania la care lucrezi, Under Armor?\u201d. Gre\u015feala s-a dovedit norocoas\u0103. Lui Plank i-a pl\u0103cut at\u00e2t de mult, \u00eenc\u00e2t a decis s\u0103 \u00ee\u015fi numeasc\u0103 a\u015fa afacerea, dar \u00een varianta britanic\u0103 a cuv\u00e2ntului, Armour. Brandul a fost lansat pe 25 septembrie 1996 \u015fi, cu toate c\u0103 primul sediu a fost \u00een subsolul casei bunicii sale, t\u00e2n\u0103rul antreprenor voia s\u0103 salveze aparen\u0163ele, \u00eencerc\u00e2nd s\u0103 creeze \u00een fa\u0163a cump\u0103r\u0103torilor imaginea unui brand mai puternic. Treptat, businessul s\u0103u a ajuns competitor al unor gigan\u0163i precum Nike \u015fi i-a adus lui Plank o avere consistent\u0103, care \u00een prezent a cobor\u00e2t la 1 miliard de dolari, dup\u0103 ce, \u00een 2015, dep\u0103\u015fise 3 miliarde. \u00cen 2019 fondatorul s-a retras din func\u0163ia de CEO, p\u0103str\u00e2nd-o pe cea de pre\u015fedinte. El de\u0163ine o cot\u0103 de circa 16% din business \u015fi \u00een prezent coordoneaz\u0103 amenajarea unui sediu de 4 milioane de metri p\u0103tra\u0163i \u00een Baltimore. Compania, care are o echip\u0103 de circa 17.500 de angaja\u0163i, a \u00eencheiat anul cu venituri de 5,6 miliarde de dolari.  <\/p>\n

\n <\/p>\n

\nCarte de vizit\u0103:<\/span><\/span>
\nKevin Plank, fondator \u015fi pre\u015fedinte, Under Armour<\/strong><\/p>\n

\n1. S-a n\u0103scut pe \u00een Kensington, Maryland, \u00een familia lui Wiliam \u015fi Jayne Plank \u015fi a avut \u00eenc\u0103 patru fra\u0163i;<\/p>\n

\n2. Are o diplom\u0103 de licen\u0163\u0103 \u00een arte\/\u015ftiin\u0163\u0103 \u015fi un master \u00een Business Administration;<\/p>\n

\n3. Antreprenorul e c\u0103s\u0103torit, are doi copii \u015fi locuie\u015fte \u00een Maryland.<\/p>\n","protected":false},"excerpt":{"rendered":"

Din pasiunea lui Kevin Plank pentru fotbal s-a n\u0103scut o idee de business care l-a transformat \u00een miliardar, odat\u0103 cu fondarea brandului Under Armour. Ce i-a adus succesul? Kevin Plank a crescut \u00een Kensington, Maryland, o suburbie a Washingtonului. Din cauza performan\u0163elor slabe \u015fi a comportamentului inadecvat, a fost exmatriculat din \u015fcoala prestigioas\u0103 pe care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,6462,512],"tags":[235,32202,53454,35227,53455],"class_list":["post-210940","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-imobiliare","category-revista-bm","tag-business","tag-capitalist","tag-kevin-plank","tag-maryland","tag-under-armour"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210940"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210940\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}