\nSMS-ul s\u0103rb\u0103tore\u015fte azi cea de-a 30-a aniversare. SMS-ul a fost dep\u0103\u015fit de WhatsApp \u015fi de alte aplica\u0163ii, dar utilizarea sa \u00een scopuri publicitare este \u00eenc\u0103 important\u0103.<\/p>\n
\nConfruntat cu ascensiunea re\u0163elelor sociale \u015fi a serviciilor de mesagerie online precum WhatsApp, Messenger \u015fi Telegram, SMS-ul (anagram\u0103 pentru “short message service”) este o specie digital\u0103 \u00een declin, la 30 de ani de la apari\u0163ie, \u00eens\u0103 f\u0103r\u0103 a disp\u0103rea din telefoanele noastre mobile.<\/p>\n
\n160<\/p>\n
\nEste num\u0103rul total de caractere pe care le poate con\u0163ine un SMS. Aceast\u0103 limit\u0103 a fost stabilit\u0103 \u00een 1985 de c\u0103tre germanul Friedhelm Hillebrand, unul dintre creatorii SMS-ului. Scriind propozi\u0163ii la \u00eent\u00e2mplare, a constatat c\u0103 aproape \u00eentotdeauna a ajuns la 160 de caractere.<\/p>\n
\n6000 de miliarde<\/p>\n
\nUn record. Acesta a fost atins \u00een 2014, potrivit cifrelor furnizate de ITU, agen\u0163ia Na\u0163iunilor Unite care monitorizeaz\u0103 telecomunica\u0163iile. Dovad\u0103 a declinului s\u0103u, \u00een 2016, au fost trimise doar 3.000 de miliarde de SMS-uri \u00een \u00eentreaga lume, \u00een special \u00een \u0163\u0103rile \u00een curs de dezvoltare.<\/p>\n
\n10 miliarde<\/p>\n
\nEste num\u0103rul de mesaje SMS trimise \u00een 2021 \u00een Nigeria, \u00een cre\u015ftere cu 15% fa\u0163\u0103 de anul precedent. Motivul? Costul s\u0103u redus (4 naira, adic\u0103 0,008 euro) \u00een compara\u0163ie cu cel al unei conexiuni la internet (1 euro pentru 2 GB).<\/p>\n
\n-29%<\/p>\n
\nUtilizarea SMS-urilor \u00een r\u00e2ndul tinerilor cu v\u00e2rste cuprinse \u00eentre 16 \u015fi 24 de ani a sc\u0103zut puternic \u00een 2020, potrivit unui studiu realizat de Organismul autorit\u0103\u0163ilor europene de reglementare \u00een domeniul comunica\u0163iilor electronice. \u00cen schimb, mesageria online este din ce \u00een ce mai popular\u0103 (+54%).<\/p>\n
\n50 de miliarde de euro<\/p>\n
\nPotrivit firmei americane de cercetare Juniper Research, p\u00e2n\u0103 \u00een 2023, se preconizeaz\u0103 c\u0103 pia\u0163a SMS-urilor \u00een scopuri publicitare \u015fi tranzac\u0163ionale va dep\u0103\u015fi 50 de miliarde de euro la nivel mondial. SMS-urile supraevaluate sau SMS-urile legate de pl\u0103\u0163i, cunoscute publicului larg prin intermediul emisiunilor de jocuri televizate sau al apelurilor la dona\u0163ii, \u00eei dau un al doilea \u201esuflu\u201d, relateaz\u0103 tf1info.fr.<\/p>\n","protected":false},"excerpt":{"rendered":"
SMS-ul s\u0103rb\u0103tore\u015fte azi cea de-a 30-a aniversare. SMS-ul a fost dep\u0103\u015fit de WhatsApp \u015fi de alte aplica\u0163ii, dar utilizarea sa \u00een scopuri publicitare este \u00eenc\u0103 important\u0103. Confruntat cu ascensiunea re\u0163elelor sociale \u015fi a serviciilor de mesagerie online precum WhatsApp, Messenger \u015fi Telegram, SMS-ul (anagram\u0103 pentru “short message service”) este o specie digital\u0103 \u00een declin, la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7848,8506],"class_list":["post-210715","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aniversare","tag-sms"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210715"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210715\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}