{"id":210627,"date":"2022-11-29T11:52:00","date_gmt":"2022-11-29T11:52:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=210627"},"modified":"2026-04-09T10:17:10","modified_gmt":"2026-04-09T10:17:10","slug":"cine-este-antreprenorul-a-carui-companie-a-creat-unii-dintre-cei-mai-cunoscuti-biscuiti-din-lume-si-cu-ce-idee-a-revolutionat-el-intreaga-productie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=210627","title":{"rendered":"Cine este antreprenorul a c\u0103rui companie a creat unii dintre cei mai cunoscu\u0163i biscui\u0163i din lume \u015fi cu ce idee a revolu\u0163ionat el \u00eentreaga produc\u0163ie"},"content":{"rendered":"

\nAdolphus Williamson Green nu a experimentat antreprenoriatul de la A la Z, ci a preferat s\u0103 aleag\u0103 \u201ecalea u\u015foar\u0103\u201d a fuziunii. Ideea revolu\u0163ionar\u0103 pe a avut-o, de a vinde biscui\u0163ii \u2013 anterior comercializa\u0163i \u00een vrac – \u00een ambalaje, nu a r\u0103mas \u00eens\u0103 f\u0103r\u0103 ecou: businessul s\u0103u, National Biscuit Company, este ast\u0103zi parte din portofoliul Mondel\u0113z.<\/strong><\/p>\n

\nAdolphus Williamson Green s-a n\u0103scut \u00een Boston, Massachusetts. Dup\u0103 ce a terminat liceul \u2013 Boston Latin School, s-a \u00eenscris la Harvard, unde a studiat Dreptul, absolvind \u00een 1863. Primul job pe care l-a ob\u0163inut a fost acela de director al unui liceu din localitatea Groton a aceluia\u015fi stat. Ulterior, a lucrat ca bibliotecar la o bibliotec\u0103 din New York, \u00eenainte de a se angaja la firma de avocatur\u0103 Evarts, Southmayd & Choate, fiind admis \u00een barou \u00een 1873, an \u00een care a \u015fi \u00eenceput s\u0103 practice avocatura, \u00een Chicago.<\/p>\n

\n\u00cen 1890, prin fuziunea a 40 de brut\u0103rii din regiunea american\u0103 Midwest, el a cofondat compania American Biscuit and Manufacturing Company. \u00cen 1898, conglomeratul nou format a fuzionat la r\u00e2ndul s\u0103u cu alte dou\u0103 businessuri similare, conduse de William H. Moore, care achizi\u0163ionase Pearson & Sons Bakery, \u015fi John Gottlieb Zeller, fondator al Richmond Steam Bakery, d\u00e2nd na\u015ftere unei noi entit\u0103\u0163i, National Biscuit Company. Noul business avea un portofoliu de peste 100 de brut\u0103rii, iar antreprenorul a primit rolul de consilier general al companiei.<\/p>\n

\nPentru c\u0103 la \u00eenceputurile sale \u00een industrie biscui\u0163ii se vindeau \u00een vrac, Green a venit cu o idee inovatoare: a decis s\u0103 \u00eei ambaleze. \u00centre 1905 \u015fi 1917 a fost pre\u015fedinte al companiei, sub mandatul s\u0103u lans\u00e2ndu-se \u015fi o serie de branduri arhicunoscute ast\u0103zi, cum e Oreo. \u00cen 2000, compania, cunoscut\u0103 la scar\u0103 larg\u0103 ca Nabisco, a fost achizi\u0163ionat\u0103 \u00eentr-o tranzac\u0163ie de aproape 15 miliarde de dolari de Philip Morris, care a inclus-o \u00een portofoliul companiei Kraft Foods, pe care o de\u0163inea, \u00eentr-una dintre cele mai mari fuziuni din industrie. La 11 ani distan\u0163\u0103, c\u00e2nd Kraft Foods a anun\u0163at c\u0103 se va separa \u00een dou\u0103 divizii, una de produse alimentare, alta de snacksuri, Nabisco a r\u0103mas \u00een portofoliul celei din urm\u0103, care a fost redenumit\u0103 Mondel\u0113z International. Compania a \u00eenchis, \u00een ultimii ani, mai multe fabrici din Statele Unite, inclusiv o unitate de 170.000 de metri p\u0103tra\u0163i din Chicago, \u00een care lucrau \u00een jur de 1.200 de persoane, \u015fi o alta din Fair Lane, care a fost v\u00e2ndut\u0103 unui dezvoltator imobiliar pentru suma de 146,5 milioane de dolari. Produc\u0163ia din fabricile \u00eenchise a fost mutat\u0103, potrivit presei interna\u0163ionale, \u00een Mexic.  <\/p>\n

\n <\/p>\n

\n <\/p>\n

\n\u00e8<\/p>\n

\n <\/p>\n

\nAdolphus Williamson Green, cofondator, Nabisco<\/p>\n

\n <\/p>\n

\n1. S-a n\u0103scut pe 14 ianuarie 1843, \u00een Boston, Massachusetts;<\/p>\n

\n2. A urmat cursurile Boston Latin School \u015fi ale Universit\u0103\u0163ii Harvard;<\/p>\n

\n3. \u00cenainte de a deveni antreprenor \u015fi fondator al companiei Nabisco, a fost director de liceu, librar \u015fi avocat;<\/p>\n

\n4. A fost c\u0103s\u0103torit cu Esthher Walsh, al\u0103turi de care a avut un fiu \u015fi cinci fiice;<\/p>\n

\n5. Antreprenorul a murit \u00een prim\u0103vara anului 1917, \u00een apartamentul s\u0103u din hotelul Plaza din Manhattan, \u00een care locuia de mai mult timp.
\nLa acea vreme,
\navea o avere de
\n2,4 milioane de dolari.<\/p>\n

\n <\/p>\n

\n
\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Adolphus Williamson Green nu a experimentat antreprenoriatul de la A la Z, ci a preferat s\u0103 aleag\u0103 \u201ecalea u\u015foar\u0103\u201d a fuziunii. Ideea revolu\u0163ionar\u0103 pe a avut-o, de a vinde biscui\u0163ii \u2013 anterior comercializa\u0163i \u00een vrac – \u00een ambalaje, nu a r\u0103mas \u00eens\u0103 f\u0103r\u0103 ecou: businessul s\u0103u, National Biscuit Company, este ast\u0103zi parte din portofoliul Mondel\u0113z. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[53375,32202,10146,16978],"class_list":["post-210627","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-adolphus-williamson-green","tag-capitalist","tag-fuziune","tag-portofoliu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210627"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210627\/revisions"}],"predecessor-version":[{"id":210651,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210627\/revisions\/210651"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}