{"id":210360,"date":"2022-11-20T11:40:15","date_gmt":"2022-11-20T11:40:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=210360"},"modified":"2022-11-20T11:40:15","modified_gmt":"2022-11-20T11:40:15","slug":"cum-a-reusit-un-antreprenor-sa-construiasca-un-imperiu-pornind-de-la-o-sticluta-i-a-venit-ideea-de-la-un-accident-casnic-la-19-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=210360","title":{"rendered":"Cum a reu\u015fit un antreprenor s\u0103 construiasc\u0103 un imperiu pornind de la o sticlu\u0163\u0103. I-a venit ideea de la un accident casnic, la 19 ani"},"content":{"rendered":"

\nDe la o prim\u0103 sticlu\u0163\u0103 de mascara produs\u0103 \u00een Statele Unite a luat na\u015ftere un adev\u0103rat imperiu, numit de Thomas Lyle Williams, fondatorul din spatele afacerii, Maybelline. Cine a fost muza care l-a inspirat \u00een alegerea denumirii, dar \u015fi a ideii de business?<\/strong><\/p>\n

\nThomas Lyle Williams avea doar 19 ani c\u00e2nd i-a venit ideea de a porni o companie produc\u00e2nd mascara. Sursa de inspira\u0163ie a fost chiar sora sa, care, dup\u0103 ce \u00ee\u015fi arsese accidental genele la aragaz, a \u00eencercat s\u0103 mascheze asta folosind un tu\u015f negru fabricat cu ce avea prin cas\u0103 \u2013 vaselin\u0103 \u015fi c\u0103rbune.<\/p>\n

\nIni\u0163ial, antreprenorul a dat gre\u015f, dar a decis s\u0103 nu se dea b\u0103tut, a\u015fa c\u0103 a angajat un produc\u0103tor de cosmetice care l-a ajutat s\u0103 lanseze articolul pe care \u00eel dorea: Lash-Brow. La doi ani distan\u0163\u0103 a \u00eenceput s\u0103 comercializeze produsele sub numele de Maybelline, dup\u0103 sora sa, Mabel, de la care pornise toat\u0103 ideea afacerii. Maybelline a fost de altfel, compania care a produs prima mascara din prima Statele Unite.<\/p>\n

\n\u00cen 1929 antreprenorul a extins gama de produse \u015fi cu alte articole de \u00eenfrumuse\u0163are, printre care farduri \u015fi creioane de spr\u00e2ncene. Dup\u0103 cel de-Al Doilea R\u0103zboi Mondial, Maybelline a intrat \u015fi pe alte pie\u0163e.<\/p>\n

\nUlterior, Williams s-a mutat \u00een California, unde a cump\u0103rat o cas\u0103 \u00een Hollywood Hills, unul dintre cele mai faimoase cartiere din LA. Partenerul s\u0103u, Emery Shaver, care se ocupa al\u0103turi de acesta de publicitate, a contactat o serie de staruri din industria cinematografiei pentru a promova produsele companiei, a\u015fa c\u0103 brandul a avut din ce \u00een ce mai mult\u0103 vizibilitate. \u00cen 1967, la patru ani dup\u0103 moartea lui Shaver, antreprenorul a v\u00e2ndut compania c\u0103tre Plough Inc. (\u00een prezent Schering-Plough), \u00eentreaga linie de produc\u0163ie fiind mutat\u0103 din Chicago \u00een Memphis, Tennessee. Fondatorul a murit \u00een 1976, \u00een L.A.<\/p>\n

\n\u00cen 1990, noul proprietar a v\u00e2ndut la r\u00e2ndul s\u0103u businessul c\u0103tre o firm\u0103 de investi\u0163ii din New York, Wasserstein Perella & Co., pentru ca \u00een final, \u00een 1996, compania s\u0103 fie cump\u0103rat\u0103 de gigantul L\u2019Or\u00e9al. \u00cen 2001, brandul a fost redenumit Maybelline New York.<\/p>\n

\n\u00cen prezent, compania este cel mai mare brand de cosmetice din lume, fiind disponibil \u00een 120 de \u0163\u0103ri, inclusiv \u00een Rom\u00e2nia. Printre vedetele care au f\u0103cut publicitate brandului se num\u0103r\u0103 Adriana Lima, Gigi Hadid \u015fi Miranda Kerr.   <\/p>\n

\n <\/p>\n

\n <\/p>\n

\nCarte de vizit\u0103<\/span><\/strong><\/span><\/p>\n

\n1. S-a n\u0103scut pe 19 ianuarie 1896 \u00een Morganfield, Kentucky, \u00een familia lui Thomas \u201eTJ\u201d Jefferson \u015fi a Susanei Wiliams;<\/strong><\/p>\n

\n2. \u00cen 1912 s-a c\u0103s\u0103torit cu Bennie Gibbs, al\u0103turi de care a avut un fiu c\u0103ruia i-a dat numele s\u0103u;<\/strong><\/p>\n

\n3. Dup\u0103 divor\u0163, antreprenorul s-a mutat la Chicago, unde s-a angajat la Montgomery Ward, o firm\u0103 care imprima cataloage expediate prin po\u015ft\u0103. Ulterior, a pornit singur un business similar;<\/strong><\/p>\n

\n4. \u00cen 1915 a fabricat primele produse cosmetice, care la doi ani distan\u0163\u0103 au \u00eenceput s\u0103 fie comercializate sub brandul  Maybelline.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De la o prim\u0103 sticlu\u0163\u0103 de mascara produs\u0103 \u00een Statele Unite a luat na\u015ftere un adev\u0103rat imperiu, numit de Thomas Lyle Williams, fondatorul din spatele afacerii, Maybelline. Cine a fost muza care l-a inspirat \u00een alegerea denumirii, dar \u015fi a ideii de business? Thomas Lyle Williams avea doar 19 ani c\u00e2nd i-a venit ideea de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,7179,32202,5622,53302,53303,53301],"class_list":["post-210360","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-brand","tag-capitalist","tag-cosmetice","tag-mascara","tag-maybelline","tag-thomas-lyle-williams"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210360"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210360\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}