{"id":210304,"date":"2022-11-17T11:21:28","date_gmt":"2022-11-17T11:21:28","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=210304"},"modified":"2022-11-17T11:21:28","modified_gmt":"2022-11-17T11:21:28","slug":"p-kyc-si-customer-onboarding-clientul-merita-o-experienta-top","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=210304","title":{"rendered":"(P) KYC \u015fi CUSTOMER ONBOARDING: CLIENTUL MERIT\u0102 O EXPERIEN\u0162\u0102&#8230;TOP"},"content":{"rendered":"<p>\n<em>O strategie de onboarding c\u00e2\u015ftig\u0103toare este crucial\u0103 \u00een rela\u0163iile comerciale ale celor care lucreaz\u0103 \u00een domeniul serviciilor financiare cu clien\u0163i confirma\u0163i \u015fi poten\u0163iali. \u00cen acest scenariu, identitatea digital\u0103 joac\u0103 un rol cheie. Care sunt beneficiile pentru consumatori? Care sunt avantajele institu\u0163iilor de credit?<\/em><\/p>\n<p>\nSatisfacerea chiar \u015fi a celui mai preten\u0163ios consumator, este, \u00een prezent, un imperativ pentru institu\u0163iile de credit rom\u00e2ne\u015fti care doresc s\u0103 fie mai competitive pe pia\u0163\u0103. \u015ei, av\u00e2nd \u00een vedere evolu\u0163ia obiceiurilor de consum din ultimii doi ani, prioritatea trebuie s\u0103 fie aceea de a le oferi o rela\u0163ie de afaceri simpl\u0103, rapid\u0103 \u015fi mai ales disponibil\u0103 unde \u015fi c\u00e2nd o doresc. \u00cen majoritatea cazurilor, acest lucru \u00eenseamn\u0103 s\u0103 fie disponibil\u0103 de acas\u0103 sau de la birou \u015fi \u00een afara programului normal de lucru \u015fi desigur, f\u0103r\u0103 a compromite siguran\u0163a \u015fi respectarea legisla\u0163iei na\u0163ionale \u015fi europene.<\/p>\n<p>\n<strong>Primul pas necesar<\/strong><\/p>\n<p>\n\u00cen contextul acestui scenariu, este \u00een primul r\u00e2nd necesar s\u0103 se adopte rapid o strategie de onboarding care s\u0103 favorizeze \u00eembun\u0103t\u0103\u0163irea experien\u0163ei utilizatorului: complexitatea \u015fi caracterul lent al procedurilor de \u00eenregistrare \u015fi contractualizare se num\u0103r\u0103, \u00een fapt, printre cauzele principale ale abandonului poten\u0163ialilor clien\u0163i.<\/p>\n<p>\nPrin urmare, este esen\u0163ial s\u0103 r\u0103spundem imediat a\u015ftept\u0103rilor lor evoluate, propun\u00e2nd oportunit\u0103\u0163i de achizi\u0163ie de la distan\u0163\u0103 care se pot concretiza \u00een c\u00e2teva clicuri.<\/p>\n<p>\nEste o provocare imposibil\u0103?<\/p>\n<p>\nAbsolut deloc, datorit\u0103 celor mai recente tehnologii \u015fi solu\u0163ii digitale.<\/p>\n<p>\n<strong>Onboarding digital \u015fi verificarea identit\u0103\u0163ii<\/strong><\/p>\n<p>\nPe pia\u0163\u0103 exist\u0103 deja solu\u0163ii care permit \u201e\u00eembarcarea\u201d noilor clien\u0163i \u00eentr-un mod aproape complet automatizat \u015fi \u00een totalitate de la distan\u0163\u0103. \u00cen practic\u0103, acestea \u00eenso\u0163esc poten\u0163ialul client \u00een c\u0103l\u0103toria sa, de exemplu, c\u0103tre deschiderea unui cont curent sau accesarea unui \u00eemprumut, eliberar\u00e2nd o semn\u0103tur\u0103 digital\u0103 one-shot pentru a fi folosit\u0103 la semnarea contractului. Aceste solu\u0163ii ofer\u0103 \u00eens\u0103 certitudine \u00een ceea ce prive\u015fte identitatea utilizatorului? Verificarea identit\u0103\u0163ii este un pas inevitabil \u015fi foarte delicat pentru banc\u0103 sau operatorul financiar, care este responsabil nu doar \u00een scopul emiterii semn\u0103turii digitale, ci \u015fi \u00eenainte, cu implementarea<strong> procedurilor KYC<\/strong> pentru achizi\u0163ia datelor reale \u015fi informa\u0163iilor cu privire la clien\u0163i \u015fi, \u00een acest fel, cu respectarea directivelor europene privind combaterea sp\u0103l\u0103rii banilor (CSB)<\/p>\n<p>\n<strong>Revolu\u0163ia identit\u0103\u0163ii digitale<\/strong><\/p>\n<p>\n<a href=\"http:\/\/https:\/\/infocert.digital\/ro\/trusted-onboarding-platform-ro\/ utm_source=Referral&#038;utm_medium=magazine_ro&#038;utm_campaign=TOP_Romania\" target=\"_blank\">InfoCert <\/a>&#8211; Tinexta Group s-a g\u00e2ndit cum s\u0103 elibereze b\u0103ncile de aceast\u0103 povar\u0103 \u015fi de riscurile aferente.<\/p>\n<p>\nPrimul Furnizor de servicii de \u00eencredere calificat din Europa a integrat, \u00een fapt, tehnologia proprie <strong>ID Gateway<\/strong> \u00een platforma sa <strong>TOP<\/strong> &#8211; <strong>Trusted Onboarding Platform<\/strong>, solu\u0163ia aleas\u0103 de principalii operatori din sectorul financiar \u015fi bancar din Europa.<\/p>\n<p>\nDatorit\u0103 acestei nout\u0103\u0163i, TOP &#8211; care prevedea deja c\u00e2teva metode eficiente pentru verificarea instantanee a identit\u0103\u0163ii clientului &#8211; permite acum o simplificare major\u0103 a procedurilor de identificare: \u00een scopul autentific\u0103rii, \u00een fapt, folose\u015fte scheme europene de identitate digital\u0103 existente \u015fi, prin urmare, deja verificate.<\/p>\n<p>\nO mare oportunitate, av\u00e2nd \u00een vedere dezvoltarea Identit\u0103\u0163ii Digitale<\/p>\n<p>\nMai mult dec\u00e2t at\u00e2t, TOP este preg\u0103tit\u0103 pentru viitor, gata s\u0103 se integreze, de exemplu, cu portofelul de identitate digital\u0103, schema unic\u0103 de identitate digital\u0103 pentru cet\u0103\u0163enii europeni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O strategie de onboarding c\u00e2\u015ftig\u0103toare este crucial\u0103 \u00een rela\u0163iile comerciale ale celor care lucreaz\u0103 \u00een domeniul serviciilor financiare cu clien\u0163i confirma\u0163i \u015fi poten\u0163iali. \u00cen acest scenariu, identitatea digital\u0103 joac\u0103 un rol cheie. Care sunt beneficiile pentru consumatori? Care sunt avantajele institu\u0163iilor de credit? Satisfacerea chiar \u015fi a celui mai preten\u0163ios consumator, este, \u00een prezent, un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,471,195,70,17199,10911,7630,16456],"class_list":["post-210304","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-europene","tag-experienta","tag-identitate","tag-proceduri","tag-solutii","tag-top","tag-verificare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210304"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/210304\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}