\n\u015ease din zece rom\u00e2ni inten\u0163ioneaz\u0103 s\u0103 fac\u0103 achizi\u0163ii de Black Friday, iar mai mult de jum\u0103tate, 58%, vor s\u0103 cumpere electronice \u015fi electrocasnice, urmate de \u00eembr\u0103c\u0103minte \u015fi produse IT&C, arat\u0103 un studio realizat de MKOR.<\/p>\n
\nMajoritatea responden\u0163ilor (86%) spun c\u0103 vor cump\u0103ra din magazinele online din Rom\u00e2nia.<\/p>\n
\nArticolele de Fashion sunt primele pe lista celor din Genera\u0163ia Z (48%), \u00een timp ce electronicele \u015fi electrocasnicele sunt c\u0103utate cu prioritate de restul segmentelor de v\u00e2rst\u0103. Produsele IT&C sunt vizate \u00een principal de persoanele cu venituri mari.<\/p>\n
\nMai mult de jum\u0103tate dintre consumatori \u015fi-au f\u0103cut planuri pentru reducerile din luna noiembrie. Cel mai mare interes pentru acest eveniment se vede la tineri (Genera\u0163ia Z \u015fi Millennials, 71%), persoanele cu venituri mari (>5000 lei) \u015fi p\u0103rin\u0163i (68%) .<\/p>\n
\nApeten\u0163a ridicat\u0103 a rom\u00e2nilor pentru promo\u0163ii se vede pe tot parcursul anului, mai ales \u00een contextul economic dificil din prezent, \u00een ultimele 6 luni, 78% dintre participan\u0163ii la sondaj declar\u00e2nd c\u0103 au c\u0103utat mai mult produse aflate la oferte, solu\u0163ie preferat\u0103 \u00een principal de Millenials, cei cu venituri mici \u015fi p\u0103rin\u0163i (83%).<\/p>\n
\nMajoritatea cump\u0103r\u0103torilor (80%) nu au un buget fix, ci vor aloca sumele cheltuite \u00een func\u0163ie de ce oferte vor g\u0103si.<\/p>\n
\nTotu\u015fi, mare majoritate sunt \u00eengrijora\u0163i de infla\u0163ie (79%) \u015fi de costul ridicat al vie\u0163ii (64%). \u015eapte din 10 rom\u00e2ni vor folosi la cump\u0103r\u0103turi doar resursele financiare de care dispun.<\/p>\n
\n“Black Friday 2022 are loc \u00eentr-un context economic particular, cu care nu ne-am mai \u00eent\u00e2lnit p\u00e2n\u0103 acum. Urm\u0103rind trendurile privind comportamentul consumatorului din Rom\u00e2nia, ne-am propus s\u0103 identific\u0103m particularit\u0103\u0163ile celui mai mare eveniment de reduceri al anului. A\u015fadar, am analizat comportamentul consumatorilor \u00een ultimele 6 luni \u015fi am identificat care sunt principalele lor \u00eengrijor\u0103ri \u00een perioada urm\u0103toare, precum \u015fi cum impacteaz\u0103 acestea cump\u0103r\u0103turile de Black Friday 2022.”, men\u0163ioneaz\u0103 Corina Cimpoca, fondatoarea MKOR Consulting.<\/p>\n
\nLa sondaj au participat 530 responden\u0163i, reprezentativ na\u0163ional pe criterii de gen, v\u00e2rst\u0103 \u015fi distribu\u0163ie geografic\u0103<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u015ease din zece rom\u00e2ni inten\u0163ioneaz\u0103 s\u0103 fac\u0103 achizi\u0163ii de Black Friday, iar mai mult de jum\u0103tate, 58%, vor s\u0103 cumpere electronice \u015fi electrocasnice, urmate de \u00eembr\u0103c\u0103minte \u015fi produse IT&C, arat\u0103 un studio realizat de MKOR. Majoritatea responden\u0163ilor (86%) spun c\u0103 vor cump\u0103ra din magazinele online din Rom\u00e2nia. Articolele de Fashion sunt primele pe lista celor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,470,7144,7609],"class_list":["post-209998","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-cumparare","tag-electrocasnice","tag-electronice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209998"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209998\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}