\n\u00cen ultimul an, pre\u0163urile alimentelor de baz\u0103 s-au m\u0103rit cu p\u00e2n\u0103 la 30-50%, un ritm record care a dus invariabil la sc\u0103derea puterii de cump\u0103rare dat fiind c\u0103 major\u0103rile salariale nu au putut \u0163ine pasul cu infla\u0163ia. Tocmai de aceea, ZF \u00eencearc\u0103 s\u0103 urm\u0103reasc\u0103 ce se \u00eent\u00e2mpl\u0103 cu pre\u0163urile din marile magazine din Rom\u00e2nia, magazine care controleaz\u0103 70% din comer\u0163ul alimentar local.<\/p>\n
\n\u201eS\u0103pt\u0103m\u00e2nal sau chiar zilnic\u201c \u015fi \u201edoar dac\u0103 vin major\u0103ri de la furnizori\u201c sunt r\u0103spunsurile primite de la retaileri privind frecven\u0163a cu care se modific\u0103 pre\u0163urile.<\/p>\n
\nDin cele opt re\u0163ele de retail modern, doar trei au r\u0103spuns solicit\u0103rii ZF privind modul \u015fi frecven\u0163a cu care se modific\u0103 pre\u0163urile. Lidl, Carrefour, Auchan, Penny \u015fi Mega Image au preferat s\u0103 \u0163in\u0103, din nou, la secret modul \u00een care stabilesc pre\u0163urile.<\/p>\n
\n\u201eSingurele situa\u0163ii \u00een care suntem nevoi\u0163i s\u0103 gener\u0103m schimb\u0103ri de pre\u0163 sunt determinate de solicit\u0103rile argumentate de produc\u0103tori\/parteneri \u00een condi\u0163ii de transparen\u0163\u0103, mediu competitiv, context marcoecono\u00admic\u201c, spun reprezentan\u0163ii Kaufland Rom\u00e2nia.<\/p>\n
\nZiarul Financiar a scris \u00eenc\u0103 de acum c\u00e2teva luni c\u0103 infla\u0163ia \u00eentinde la maximum coarda rela\u0163iilor dintre marii retaileri \u015fi produc\u0103tori, iar cre\u015fterile de pre\u0163 sunt m\u0103rul discordiei. Reprezentan\u0163ii Profi adaug\u0103 c\u0103 opereaz\u0103 schimb\u0103ri de pre\u0163uri s\u0103pt\u0103m\u00e2nal, unele pentru aliniere cu concuren\u0163a, altele pentru promo\u0163ii.<\/p>\n
\n\u201eFactorii care determin\u0103 aceste modific\u0103ri sunt promo\u0163iile \u015fi schimb\u0103rile venite de la furnizor. Diferen\u0163a dintre 2022 \u015fi anii anteriori e frecven\u0163a cu care furnizorii modific\u0103 pre\u0163urile. \u00cenainte o f\u0103ceau o dat\u0103 pe an, acum o fac \u015fi de 2-3 ori pe an.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2t de des se modific\u0103 pre\u0163urile la raft \u00een marile lan\u0163uri de magazine? Retailerii: \u201eOper\u0103m s\u0103pt\u0103m\u00e2nal schimb\u0103ri de pre\u0163uri\u201c. \u201eModific\u0103m pre\u0163urile doar dac\u0103 vin major\u0103ri de la furnizori.\u201c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,240,7978,184,387,340,37553,413,17817],"class_list":["post-209847","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-comert","tag-furnizori","tag-inflatie","tag-magazine","tag-preturi","tag-raft","tag-retaileri","tag-retailerii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209847"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209847\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}