{"id":2097,"date":"2006-01-30T17:26:00","date_gmt":"2006-01-30T17:26:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2097"},"modified":"2026-04-02T07:40:15","modified_gmt":"2026-04-02T07:40:15","slug":"prima-mare-tranzactie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2097","title":{"rendered":"Prima mare tranzactie"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Prima mare tranzactie pe piata bauturilor racoritoare in <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> a fost preluarea apei minerale Dorna de catre Coca-Cola. Imbuteliatorul Coca Cola Hellenic Bottling Company (CCHBC) ocupa de ani buni o pozitie in topul primilor trei jucatori de pe piata bauturilor racoritoare.<\/P><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>1991:<\/STRONG> Anul intrarii Coca-Cola pe piata romaneasca<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>400 DE MILIOANE DE EURO:<\/STRONG> Valoarea investitiilor din <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>2002:<\/STRONG> Coca-Cola intra pe piata apelor minerale prin preluarea, impreuna cu Coca Cola Hellenic Bottling Company (CCHBC), a 94,5% din capitalul producatorului de ape minerale Dorna Apemin<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>39 DE MILIOANE DE EURO:<\/STRONG> Valoarea tranzactiei care a implicat marcile Izvorul Alb, Poiana Negri si Dorna<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>24%:<\/STRONG> Participatia grupului american la capitalul CCHBC<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>MARCILE CCHBC:<\/STRONG> Coca-Cola, Fanta, Sprite, Schweppes, Cappy, Dorna, Izvorul Alb, Poiana Negri si Nestea<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prima mare tranzactie pe piata bauturilor racoritoare in Romania a fost preluarea apei minerale Dorna de catre Coca-Cola. Imbuteliatorul Coca Cola Hellenic Bottling Company (CCHBC) ocupa de ani buni o pozitie in topul primilor trei jucatori de pe piata bauturilor racoritoare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[1543],"class_list":["post-2097","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-prima-mare-tranzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2097"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2097\/revisions"}],"predecessor-version":[{"id":23549,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2097\/revisions\/23549"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}