{"id":209608,"date":"2022-10-26T15:45:31","date_gmt":"2022-10-26T15:45:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=209608"},"modified":"2022-10-26T15:45:31","modified_gmt":"2022-10-26T15:45:31","slug":"noul-teren-de-lupta-al-lanturilor-de-supermarketuri-campaniile-de-inghetare-sau-plafonare-a-preturilor-marii-retaileri-internationali-lanseaza-campanii-centrate-pe-pret-intr-o-perioada-cu-inflatie-d","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=209608","title":{"rendered":"Noul teren de lupt\u0103 al lan\u0163urilor de supermarketuri: campaniile de \u00eenghe\u0163are sau plafonare a pre\u0163urilor. Marii retaileri interna\u0163ionali lanseaz\u0103 campanii centrate pe pre\u0163 \u00eentr-o perioad\u0103 cu infla\u0163ie de 15%"},"content":{"rendered":"<p>\nCampaniile de \u00eenghe\u0163are sau de plafonare a pre\u0163urilor au devenit \u00een ultima perioad\u0103 cea mai popular\u0103 arm\u0103 folosit\u0103 de retaileri \u00een lupta tot mai dur\u0103 pentru clien\u0163ii afecta\u0163i puternic de infla\u0163ia galopant\u0103.<\/p>\n<p>\n\u201eTop 100 produse HIT\u201c &#8211;&nbsp; Carrefour, \u201ePre\u0163 mic care nu mai cre\u015fte niciun pic\u201c &#8211; Mega Image, \u201eRecord de pre\u0163uri \u00eenghe\u0163ate\u201c &#8211; Auchan sau \u201eVara asta \u00eenghe\u0163\u0103m pre\u0163urile\u201c &#8211; Kaufland sunt campa\u00adniile lansate de retaileri \u00eencep\u00e2nd cu aceast\u0103 var\u0103 \u00een speran\u0163a c\u0103 \u00eei conving pe consumatori s\u0103 le treac\u0103 pragul \u00een continuare.<\/p>\n<p>\nReprezentan\u0163ii Lidl, Profi, Cora sau Penny nu au r\u0103spuns solicit\u0103rii ZF privind existen\u0163a vreunei cam\u00adpanii de acest fel.<\/p>\n<p>\n\u00cen condi\u0163iile \u00een care pre\u0163urile la raft la multe dintre produsele de baz\u0103 au crescut cu p\u00e2n\u0103 la 30-50%, iar rom\u00e2nii \u015fi-au schimbat comporta\u00admentul de consum, retailerii au \u00eenceput s\u0103 mizeze pe campanii pe pre\u0163.<\/p>\n<p>\nZF a \u00eencercat s\u0103 vad\u0103 care e mecanismul acestor campanii, cine suport\u0103 eventualele \u00eenghe\u0163\u0103ri\/ plafon\u0103ri de pre\u0163uri \u00eentr-o perioad\u0103 cu scumpiri pe band\u0103 rulant\u0103 \u015fi cum se transmite mai departe pe lan\u0163 la furnizori impactul acestor m\u0103suri?<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaniile de \u00eenghe\u0163are sau de plafonare a pre\u0163urilor au devenit \u00een ultima perioad\u0103 cea mai popular\u0103 arm\u0103 folosit\u0103 de retaileri \u00een lupta tot mai dur\u0103 pentru clien\u0163ii afecta\u0163i puternic de infla\u0163ia galopant\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7235,184,53095,52670,340,421],"class_list":["post-209608","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanii","tag-inflatie","tag-marii-retaileri","tag-plafonarea-preturilor","tag-preturi","tag-supermarketuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209608"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209608\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}