\nConsumatorii germani se con\u00adfrunt\u0103 din ce \u00een ce mai frecvent cu rafturi goale \u00een supermarketuri, \u00een condi\u0163iile \u00een care acestea au intrat \u00eentr-un r\u0103zboi cu marile companii din sectorul alimentar cu privire la scum\u00adpiri, noteaz\u0103 The Local.<\/p>\n
\n\u201eDragi clien\u0163i: ne pare r\u0103u s\u0103 v\u0103 inform\u0103m c\u0103 \u00een acest moment nu pu\u00adtem oferi toate produsele furnizoru\u00adlui nostru Mars\u201c, scrie \u00eentr-o not\u0103 dintr-un supermarket Edeka din centrul Berlinului.<\/p>\n
\nCu infla\u0163ia din Germania situat\u0103 \u00een prezent la un nivel record, gigan\u0163ii din sectorul supermarketurilor iau atitudine \u00eempotriva a ceea ce ace\u015ftia consider\u0103 major\u0103ri nerezonabile din partea celor mai cunoscute branduri ale lumii.<\/p>\n
\nMultina\u0163ionalele din domeniul ali\u00admentar argumenteaz\u0103 c\u0103 \u00ee\u015fi v\u0103d cos\u00adturile de produc\u0163ie cresc\u00e2nd con\u00adtinuu din cauza scumpirii energiei \u015fi transportului, \u00een parte din cauza r\u0103zboiului din Ucraina.<\/p>\n
\n\u00cens\u0103 retailerii din cea mai mare economie european\u0103 spun c\u0103 prote\u00adjea\u00adz\u0103 puterea de cump\u0103rare a clien\u0163i\u00adlor \u00een vremuri dificile \u015fi c\u0103 major\u0103ri de pre\u0163uri de p\u00e2n\u0103 la 30% \u00een unele cazuri sunt exagerate.<\/p>\n
\n\u201eMulte branduri interna\u0163ionale \u00eencearc\u0103 s\u0103 profite de infla\u0163ie pentru a impune pre\u0163uri excesive cu scopul de a-\u015fi cre\u015fte profiturile\u201c, a declarat un purt\u0103tor de cuv\u00e2nt al Edeka, catalog\u00e2nd nivelul pre\u0163urilor Mars drept \u201enejustificat\u201c.<\/p>\n
\nEdeka \u015fi rivalul s\u0103u Rewe, dou\u0103 dintre cele mai mari lan\u0163uri de super\u00admarketuri din Germania, nu mai primesc aproximativ 300 de produse de la compania Mars, cunoscut\u0103 pen\u00adtru batoanele Twix \u015fi Snickers.<\/p>\n
\n\u00cen paralel, acestea au \u00eenceput s\u0103-\u015fi promoveze produsele mai iefti\u00adne, marc\u0103 proprie, drept alternative.<\/p>\n
\nLa magazinul Edeka din Berlin, rafturile cu produse de hran\u0103 pentru animale, un sector unde Mars domi\u00adn\u0103, sunt aproape goale. \u00centr-un ma\u00adga\u00adzin Rewe din apropiere, culoarul cu orez este pe jum\u0103tate gol. Rafurile cu cereale par de asemenea goale dup\u0103 ce Rewe nu a reu\u015fit s\u0103 ajung\u0103 la un compromis cu compania ameri\u00adcan\u0103 Kellogg\u2019s.<\/p>\n
\nR\u0103zboaie similare pe pre\u0163uri sunt \u00een curs \u015fi cu alte branduri.<\/p>\n
\nLan\u0163urile de discount Aldi \u015fi Lidl nu mai primesc produse Danone, de exemplu.<\/p>\n
\nUn purt\u0103tor de cuv\u00e2nt al Rewe arat\u0103 c\u0103 supermarketurile nu vor s\u0103 vad\u0103 consumatorii \u201epenaliza\u0163i \u00een mod inutil\u201c \u00een aceste \u201evremuri dificile\u201c. \u00cens\u0103 retailerii profit\u0103 de asemenea de aceast\u0103 oportunitate pentru a-\u015fi promova produsele marc\u0103 proprie, a c\u0103ror popularitate este \u00een cre\u015ftere \u00een contextul infla\u0163iei.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Consumatorii germani se con\u00adfrunt\u0103 din ce \u00een ce mai frecvent cu rafturi goale \u00een supermarketuri, \u00een condi\u0163iile \u00een care acestea au intrat \u00eentr-un r\u0103zboi cu marile companii din sectorul alimentar cu privire la scum\u00adpiri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[43609,53016,7921,415,33194,413,418,7963,53018,421,53017],"class_list":["post-209464","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aldi","tag-edeka","tag-germania","tag-lidl","tag-mars","tag-retaileri","tag-rewe","tag-scumpiri","tag-snickers","tag-supermarketuri","tag-twix"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209464"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209464\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}