{"id":209422,"date":"2022-10-19T15:56:00","date_gmt":"2022-10-19T15:56:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=209422"},"modified":"2022-10-19T15:56:00","modified_gmt":"2022-10-19T15:56:00","slug":"care-este-lantul-de-cafenele-romanesc-ce-se-lupta-cu-giganti-mondiali-precum-starbucks-sau-mccafe-tocmai-a-intrat-in-top-zece-cele-mai-extinse-retele-de-cafenele-din-europa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=209422","title":{"rendered":"Care este lan\u0163ul de cafenele rom\u00e2nesc ce se lupt\u0103 cu gigan\u0163i mondiali precum Starbucks sau McCafe. Tocmai a intrat \u00een top zece cele mai extinse re\u0163ele de cafenele din Europa"},"content":{"rendered":"<p>\n<span style=\"font-size: 12px;\">Cele mai extinse zece re\u0163ele de cafenele din Europa aveau \u00eempreun\u0103 la finalul anului trecut peste 13.500 de unit\u0103\u0163i, dintre care 350 (adic\u0103 2,5% din total) apar\u0163ineau companiei rom\u00e2ne\u015fti 5 to Go, care a intrat \u00een 2021 pe locul zece \u00een clasament, conform datelor Food Service Europe &#038; Middle East analizate de ZF.<\/span><\/p>\n<p>\nRe\u0163eaua local\u0103, fondat\u0103 \u00een 2015 de Radu Savopol \u015fi Lucian B\u0103dil\u0103, s-a dezvoltat accelerat, urc\u00e2nd astfel dou\u0103 pozi\u0163ii \u00een topul dominat de \u201egreii\u201c McCafe, Costa Coffee \u015fi Starbucks.<\/p>\n<p>\nMai mult, din top zece, de departe cel mai alert ritm de dezvoltare \u00eel are brandul rom\u00e2nesc 5 to Go, care a ajuns la aproape 350 de cafenele la finalul anului trecut, dup\u0103 o cre\u015ftere cu 44,6% a num\u0103rului de unit\u0103\u0163i.<\/p>\n<p>\nDintre re\u0163elele aflate \u00een primele zece pozi\u0163ii ale clasamentului, doar patru \u2013 inclusiv 5 to Go \u2013 sunt prezente \u00een Rom\u00e2nia cu cafenele, \u00een timp ce Costa Coffee e activ\u0103 doar pe segmentul de cafea, av\u00e2nd prezen\u0163\u0103 \u00een retail, dar \u015fi HoReCa, doar c\u0103 prin parteneriate.<\/p>\n<p>\nPe pia\u0163a de cafenele din Rom\u00e2nia exist\u0103 c\u00e2\u0163iva juc\u0103tori care au dezvoltat lan\u0163uri, respectiv Starbucks, 5 to Go, McCafe, The Coffee Shop sau Ted\u00eds. Num\u0103rul re\u0163elelor mari&nbsp; fie ele locale sau interna\u0163ionale e mic. Pe l\u00e2ng\u0103 acestea \u00eens\u0103, exist\u0103 sute de unit\u0103\u0163i independente, acesta fiind de fapt segmentul cel mai efervescent.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top zece cele mai extinse re\u0163ele de cafenele din Europa: Brandul rom\u00e2nesc 5 to Go a intrat pe locul zece \u00een clasamentul condus de gigan\u0163ii McCafe, Costa Coffee \u015fi Starbucks<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47646,307,6551,7153,8984,53006,53005,6721],"class_list":["post-209422","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-5-to-go","tag-cafea","tag-cafenele","tag-mccafe","tag-starbucks","tag-tedis","tag-the-coffee-shop","tag-zf"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209422"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/209422\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}