{"id":208926,"date":"2022-10-03T10:38:00","date_gmt":"2022-10-03T10:38:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=208926"},"modified":"2022-10-03T10:38:00","modified_gmt":"2022-10-03T10:38:00","slug":"essere-bitdefender","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=208926","title":{"rendered":"Essere Bitdefender"},"content":{"rendered":"<p>\n<strong>\u201eEssere Ferrari\u201d, mottoul celei mai longevive echipe din Formula 1, s-ar traduce prin \u201eSpiritul Ferrari\u201d, definit de reprezentan\u0163ii echipei ca fiind curajul de a concura, precum \u015fi integritatea, pasiunea \u015fi determinarea de care este nevoie pe cele mai rapide piste ale lumii. Un spirit similar cu antreprenoriala Bitdefender, ce s-a \u00eenscris \u00een cursa pentru vizibilitate interna\u0163ional\u0103 odat\u0103 cu asocierea istoric\u0103 anun\u0163at\u0103 recent.<\/strong><\/p>\n<p>\n\u201eAceast\u0103 oportunitate de parteneriat a fost o ocazie unic\u0103 \u015fi mult dorit\u0103 de a ajuta Bitdefender s\u0103 accelereze notorietatea brandului la nivel global al\u0103turi de unul dintre cele mai cunoscute branduri din lume. Scuderia Ferrari are cea mai numeroas\u0103 baz\u0103 de fani dintre toate echipele de Formula 1 (263 de milioane de fani, \u00een continu\u0103 cre\u015ftere). Cursele de Formula 1 reprezint\u0103 sportul cu cea mai rapid\u0103 ascensiune, av\u00e2nd o baz\u0103 solid\u0103 de fani \u015fi un num\u0103r de curse anuale \u00een cre\u015ftere (de exemplu, \u00een SUA, \u00een 2023 se va ad\u0103uga Las Vegas, curselor din Miami \u015fi Austin). \u00cen plus, serialul Netflix \u00abDrive To Survive\u00bb a sporit atractivitatea \u015fi amploarea global\u0103 a curseilor de Formula 1 \u015fi a brandului Ferrari\u201d, au argumentat reprezentan\u0163ii Bitdefender decizia acestei colabor\u0103ri, care se extinde p\u00e2n\u0103 \u00een 2025 inclusiv.<\/p>\n<p>\n\u00cen calitate de partener al Scuderiei Ferrari, \u00eencep\u00e2nd cu Marele Premiu de la Singapore 2022, Bitdefender va afi\u015fa logoul companiei pe c\u0103\u015ftile pilo\u0163ilor Ferrari, precum \u015fi pe monopostul F1-75 condus de Charles Leclerc \u015fi Carlos Sainz \u015fi, din 2023, pe costumele de curse \u015fi uniformele echipei. Companiile se vor implica, de asemenea, \u00een activit\u0103\u0163i de marketing, inclusiv \u00eent\u00e2lniri private cu pilo\u0163ii echipei Ferrari \u015fi cu membrii echipei tehnice, tururi ale fabricii, acces la boxe \u015fi alte activit\u0103\u0163i exclusive. \u00cen plus, Ferrari va explora \u015fi evalua produsele \u015fi serviciile de securitate cibernetic\u0103 Bitdefender pentru a le include \u00een activitatea sa. \u201eBitdefender \u00eemp\u0103rt\u0103\u015fe\u015fte cu Scuderia Ferrari o mo\u015ftenire a excelen\u0163ei \u015fi o experien\u0163\u0103 demonstrat\u0103 \u00een construirea de tehnologii inovatoare care aduc rezultate c\u00e2\u015ftig\u0103toare. Atunci c\u00e2nd fiecare secund\u0103 conteaz\u0103, doar cele mai avansate ma\u015fini c\u00e2\u015ftig\u0103 curse pe circuit \u015fi doar cea mai avansat\u0103 tehnologie are puterea de a preveni, ap\u0103ra \u015fi r\u0103spunde eficient la atacurile cibernetice. Parteneriatul cu Scuderia Ferrari, cea mai emblematic\u0103 echip\u0103 de Formula 1, se potrive\u015fte \u00een mod natural pentru Bitdefender. A\u015ftept\u0103m cu ner\u0103bdare s\u0103 acceler\u0103m notorietatea brandului \u015fi r\u0103m\u00e2nem concentra\u0163i pe furnizarea de protec\u0163ie avansat\u0103 pentru clien\u0163ii no\u015ftri din \u00eentreaga lume, \u00een materie de securitate cibernetic\u0103\u201d, a declarat \u00een comunicatul de pres\u0103 Florin Talpe\u015f, cofondator \u015fi CEO al Bitdefender.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21202815\/4\/ferrari-bitdefender-2.jpg?height=351&#038;width=620\" style=\"width: 620px; height: 351px;\" \/><\/p>\n<p>\n<em><span style=\"color:#000080;\"><strong>Carlos Sainz, pilot Scuderia Ferrari<\/strong><\/span><\/em><\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21202815\/3\/cifre.jpg?height=277&#038;width=150\" style=\"width: 150px; height: 277px; margin: 10px; float: right;\" \/>Reprezentan\u0163ii companiei nu au oferit detalii referitoare la valoarea financiar\u0103 a acestui parteneriat, \u00eens\u0103, potrivit informa\u0163iilor din presa interna\u0163ional\u0103, bugetul unei echipe de Formula 1 poate fi de maximum 140 de milioane de dolari pe an, fiind format, \u00een general, din sumele aduse de investitorii oficiali, Formula 1, sponsorii oficiali, sponsorii adu\u015fi de pilo\u0163i \u015fi marketing &#038; merchandise.&nbsp;<\/p>\n<p>\nAnun\u0163ul Bitdefender vine \u00een contextul \u00een care, \u00een martie anul acesta, Ferrari a anun\u0163at c\u0103 a decis s\u0103 \u00eenl\u0103ture logoul companiei Kaspersky, produc\u0103torul de solu\u0163ii de securitate cibernetic\u0103 cu origini \u00een Moscova. Purt\u0103torul de cuv\u00e2nt al Ferrari a declarat atunci \u00een presa interna\u0163ional\u0103 c\u0103 logoul companiei a fost \u00eenl\u0103turat de pe ma\u015finile de Fornula 1, de pe c\u0103\u015ftile \u015foferilor, precum \u015fi de pe platformele online, ca urmare a unei pauze \u00een colabor\u0103ri, decis\u0103 de comun acord de cele dou\u0103 p\u0103r\u0163i. Reprezentan\u0163ii Bitdefender nu au oferit comentarii pe aceast\u0103 tem\u0103.<\/p>\n<p>\nVeniturile totale ale Formula 1 au ajuns \u00een 2021 p\u00e2n\u0103 la 2,14 miliarde de dolari, \u00een cre\u015ftere cu 87% fa\u0163\u0103 de anul trecut, \u00een timp ce num\u0103rul oamenilor care s-au uitat la o transmisiune a ajuns la 1,55 de miliarde. \u00cen sponsorizarea Formula 1 sunt implicate mai multe companii de tehnologie,&nbsp; printre care Oracle (Red Bull Racing), Crowdstrike (Mercedes), Cognizant (Aston Martin), Google (McLaren), Amazon Web Services (sponsor oficial \u00een zona de insights pentru Formula 1).<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/21202815\/2\/1florin-talpes-tifet1.jpg?height=492&#038;width=620\" style=\"width: 620px; height: 492px;\" \/><\/p>\n<div>\n<p>\n<strong><span style=\"color:#000080;\">Florin Talpe\u015f, cofondator \u015fi CEO al Bitdefender:\u201eParteneriatul cu Scuderia Ferrari, cea mai emblematic\u0103 echip\u0103 de Formula 1, se potrive\u015fte \u00een mod natural pentru Bitdefender. A\u015ftept\u0103m cu ner\u0103bdare s\u0103 acceler\u0103m notorietatea brandului \u015fi r\u0103m\u00e2nem concentra\u0163i pe furnizarea de protec\u0163ie avansat\u0103 pentru clien\u0163ii no\u015ftri din \u00eentreaga lume, \u00een materie de securitate cibernetic\u0103.\u201d<\/span><\/strong><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eEssere Ferrari\u201d, mottoul celei mai longevive echipe din Formula 1, s-ar traduce prin \u201eSpiritul Ferrari\u201d, definit de reprezentan\u0163ii echipei ca fiind curajul de a concura, precum \u015fi integritatea, pasiunea \u015fi determinarea de care este nevoie pe cele mai rapide piste ale lumii. Un spirit similar cu antreprenoriala Bitdefender, ce s-a \u00eenscris \u00een cursa pentru vizibilitate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,14232,512],"tags":[52818,7811,11396,219],"class_list":["post-208926","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-eveniment","category-revista-bm","tag-essere-bitdefender","tag-ferrari","tag-formula-1","tag-securitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/208926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=208926"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/208926\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=208926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=208926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=208926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}