\nCompania-mam\u0103 a Facebook, Meta, a anun\u0163at c\u0103 implementeaz\u0103 o \u00eenghe\u0163are a angaj\u0103rilor \u201epentru majoritatea rolurilor din cadrul companiei\u201d \u015fi va \u201eminimiza costurile\u201d, \u00een timp ce grupul de social media se lupt\u0103 cu o criz\u0103 publicitar\u0103 \u015fi o concuren\u0163\u0103 \u00een cre\u015ftere, a raportat Financial Times.<\/p>\n
\n\u00centr-o not\u0103 intern\u0103 adresat\u0103 personalului, v\u0103zut\u0103 de Financial Times, Lori Goler, unul dintre managerii Meta, a scris c\u0103, \u00eencep\u00e2nd de vineri, compania \u201eva \u00eentrerupe angaj\u0103rile \u015fi nu va mai face nicio ofert\u0103 p\u00e2n\u0103 c\u00e2nd \u00eenghe\u0163area va fi ridicat\u0103 mai t\u00e2rziu \u00een acest an\u201d.<\/p>\n
\nEa a spus c\u0103, de\u015fi unele echipe vor cre\u015fte \u00een continuare, fiecare va trebui s\u0103 decid\u0103 individual cum s\u0103 prioritizeze proiectele \u015fi s\u0103 se restructureze pentru a \u201easigura c\u0103 pot fi \u00eendeplinite priorit\u0103\u0163ile de v\u00e2rf ale companiei\u201d \u00een timpul eforturilor de str\u00e2ngere a curelei. Transferurile interne vor fi, de asemenea, \u00eenghe\u0163ate.<\/p>\n
\n\u201eBugetul nostru pentru 2023 va fi foarte str\u00e2ns pentru toate echipele, pe m\u0103sur\u0103 ce \u00eencerc\u0103m s\u0103 minimiz\u0103m costurile\u201d, a scris Goler.<\/p>\n
\nVremurile de boom pentru grupurile de social media \u00een timpul pandemiei de coronavirus s-au transformat \u00eentr-o serie de v\u00e2nz\u0103ri profunde \u015fi ample de ac\u0163iuni \u00een acest an, deoarece condi\u0163iile macroeconomice dure i-au determinat pe agen\u0163ii de publicitate, principala surs\u0103 de venituri a Meta, s\u0103-\u015fi reduc\u0103 cheltuielile. Grupul s-a confruntat, de asemenea, cu o concuren\u0163\u0103 \u00een cre\u015ftere din partea aplica\u0163iei video TikTok, care este de\u0163inut\u0103 de ByteDance din China.<\/p>\n
\n\u00cen iulie, directorul executiv Mark Zuckerberg a anun\u0163at proiectul de \u201ereducere constant\u0103 a cre\u015fterii num\u0103rului de angaja\u0163i \u00een urm\u0103torul an\u201d inten\u0163ion\u00e2nd s\u0103 reduc\u0103, de asemenea, personalul liderilor de echip\u0103.<\/p>\n
\nMeta a \u00eencercat s\u0103 echilibreze dezvoltarea produsului s\u0103u video de scurt\u0103 durat\u0103, Reels, pentru a cre\u015fte popularitatea platformelor sale sociale Facebook \u015fi Instagram, \u00eempreun\u0103 cu eforturile sale de a construi o lume virtual\u0103 complet nou\u0103, plin\u0103 de avataruri digitale, numit\u0103 metavers.<\/p>\n
\nPotrivit FT, Meta a refuzat s\u0103 comenteze.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania-mam\u0103 a Facebook, Meta, a anun\u0163at c\u0103 implementeaz\u0103 o \u00eenghe\u0163are a angaj\u0103rilor \u201epentru majoritatea rolurilor din cadrul companiei\u201d \u015fi va \u201eminimiza costurile\u201d, \u00een timp ce grupul de social media se lupt\u0103 cu o criz\u0103 publicitar\u0103 \u015fi o concuren\u0163\u0103 \u00een cre\u015ftere, a raportat Financial Times. \u00centr-o not\u0103 intern\u0103 adresat\u0103 personalului, v\u0103zut\u0103 de Financial Times, Lori Goler, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9329,272,7283,246,7320,10230,6556,6763,8316,8327,6909],"class_list":["post-208879","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajari","tag-companie","tag-costuri","tag-crestere","tag-facebook","tag-inghetare","tag-personal","tag-publicitate","tag-reducere","tag-scadere","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/208879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=208879"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/208879\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=208879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=208879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=208879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}