{"id":207906,"date":"2022-09-03T15:54:42","date_gmt":"2022-09-03T15:54:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=207906"},"modified":"2026-04-09T07:46:32","modified_gmt":"2026-04-09T07:46:32","slug":"povestea-antreprenorilor-care-au-lansat-unul-dintre-cele-mai-cunoscute-branduri-de-inghetata-din-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=207906","title":{"rendered":"Povestea antreprenorilor care au lansat unul dintre cele mai cunoscute branduri de \u00eenghe\u0163at\u0103 din lume"},"content":{"rendered":"<p>\n<strong>Sesiz\u00e2nd valoarea unui desert care va r\u0103m\u00e2ne \u00eentotdeauna iubit de copii \u015fi adul\u0163i deopotriv\u0103, so\u0163ii Reuben \u015fi Rose Vesel Mattus au pus, \u00een 1961, bazele brandului de \u00eenghe\u0163at\u0103 premium H\u00e4agen-Dazs, aflat ast\u0103zi \u00een portofoliul gigantului General Mills.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nReuben Mattus s-a n\u0103scut pe 25 decembrie 1912 \u00een Polonia, iar la v\u00e2rsta de nou\u0103 ani a emigrat, al\u0103turi de mama sa, r\u0103mas\u0103 v\u0103duv\u0103, \u00een Statele Unite, stabilindu-se la New York. Antreprenorul a pornit primul s\u0103u business cu \u00eenghe\u0163at\u0103 la doar zece ani, al\u0103tur\u00e2ndu-i-se unchiului s\u0103u, care vindea b\u0103uturi r\u0103coritoare \u00een Brooklyn.<\/p>\n<p>\n\u00cen jurul anilor \u201920, familia a \u00eenceput s\u0103 v\u00e2nd\u0103 \u00eenghe\u0163at\u0103 pe b\u0103\u0163, lans\u00e2nd ulterior noi sortimente sub numele de Senator Frozen Products, pe care le vindeau dintr-o caravan\u0103 m\u00e2nat\u0103 pe str\u0103zile din Bronx. Rose Vesel Mattus s-a n\u0103scut pe 23 noiembrie 1916 \u00een Manchester, Regatul Unit, tot \u00een familia unor evrei de origine polonez\u0103. Au emigrat, de asemenea, \u00een Statele Unite, al\u0103turi de o companie de teatru pentru care produceau costume. Cei doi s-au \u00eent\u00e2lnit \u00een Brownsville, Brooklyn, \u015fi s-au c\u0103s\u0103torit \u00een 1936.<\/p>\n<p>\nDeoarece competi\u0163ia pe pia\u0163a produc\u0103torilor de \u00eenghe\u0163at\u0103 devenise acerb\u0103, so\u0163ii Mattus au decis s\u0103 se axeze pe ni\u015fa premium, lans\u00e2nd \u00een 1961 o nou\u0103 companie, H\u00e4agen-Dazs, un nume danez, oferit \u00een amintirea modului frumos \u00een care Danemarca se comportase cu evreii stabili\u0163i acolo \u00een Al Doilea R\u0103zboi Mondial. Cei doi au decis chiar s\u0103 pun\u0103 o hart\u0103 a acestei \u0163\u0103ri pe ambalaj. Principala sarcin\u0103 a lui Reuben era s\u0103 descopere noi arome, \u00een timp ce Rose se ocupa de marketing, promov\u00e2nd brandul at\u00e2t \u00een cadrul campusurilor universitare, c\u00e2t \u015fi \u00een restaurantele de lux.<\/p>\n<p>\nPrimele trei arome au fost de vanilie, ciocolat\u0103 \u015fi cafea, iar la cea de-a patra, de c\u0103p\u015funi, fondatorul a lucrat \u015fapte ani. Ini\u0163ial, distribuiau produsele cu ajutorul autobuzelor intercity, iar \u00een 1937 acoperiser\u0103 deja tot teritoriul SUA. Primul magazin propriu al companiei a fost deschis \u00een 1976, \u00een Brooklyn, de c\u0103tre fiica acestora, Doris.<\/p>\n<p>\nFondatorii au v\u00e2ndut businessul c\u0103tre Pillsbury Company, \u00een 1983, pentru suma de 70 de milioane de dolari, p\u0103str\u00e2nd rolul de consultan\u0163i. Ulterior, \u00een 1992, au lansat un alt brand premium de \u00eenghe\u0163at\u0103 cu pu\u0163ine gr\u0103simi, Mattus Ice Cream Company. Cei doi au mai avut o fiic\u0103, Natalie. Reuben a murit pe 30 ianuarie 1994, iar so\u0163ia sa, pe 28 noiembrie 2006. \u00cen prezent, businessul se afl\u0103 \u00een portofoliul gigantului General Mills, companie cu venituri anuale de peste 17 miliarde de dolari. Recent, compania a decis rechemarea voluntar\u0103 a unor sortimente, ca urmare a detect\u0103rii unor urme de 2-Cloroetanol (2CE) \u00eentr-un lot specific de produse din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sesiz\u00e2nd valoarea unui desert care va r\u0103m\u00e2ne \u00eentotdeauna iubit de copii \u015fi adul\u0163i deopotriv\u0103, so\u0163ii Reuben \u015fi Rose Vesel Mattus au pus, \u00een 1961, bazele brandului de \u00eenghe\u0163at\u0103 premium H\u00e4agen-Dazs, aflat ast\u0103zi \u00een portofoliul gigantului General Mills. &nbsp; Reuben Mattus s-a n\u0103scut pe 25 decembrie 1912 \u00een Polonia, iar la v\u00e2rsta de nou\u0103 ani a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[31819,47059,52460,52459,52458],"class_list":["post-207906","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-economie-si-istorie","tag-haagen-dazs","tag-inghetata-premium","tag-reuben-si-rose-vesel-mattus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207906"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207906\/revisions"}],"predecessor-version":[{"id":207926,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207906\/revisions\/207926"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}