{"id":207892,"date":"2022-09-02T19:59:28","date_gmt":"2022-09-02T19:59:28","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=207892"},"modified":"2022-09-02T19:59:28","modified_gmt":"2022-09-02T19:59:28","slug":"ioan-burtea-business-technology-director-secom-healthcare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=207892","title":{"rendered":"Ioan Burtea, Business Technology Director, Secom Healthcare"},"content":{"rendered":"

\n1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate?<\/strong><\/p>\n

\nTransformarea digital\u0103 reprezint\u0103 pentru noi o c\u0103l\u0103torie de \u00eembun\u0103t\u0103\u0163ire \u015fi dezvoltare continu\u0103 at\u00e2t a proceselor de business, c\u00e2t \u015fi a culturii companiei. Adoptarea unui mindset digital de c\u0103tre \u00eentreaga echip\u0103, utilizarea noilor tehnologii \u015fi solu\u0163ii digitale sunt priorit\u0103\u0163i pentru noi, ajut\u00e2ndu-ne s\u0103 \u00een\u0163elegem mai bine nevoile consumatorilor no\u015ftri \u015fi s\u0103 cre\u0103m o experien\u0163\u0103 c\u00e2t mai bun\u0103 a acestora cu brandul Secom.<\/p>\n

\n2. Cum a stimulat pandemia digitalizarea \u00een cazul companiei pe care o reprezenta\u0163i?<\/p>\n

\nFaptul c\u0103 am fost early adopters ai unor tehnologii \u015fi solu\u0163ii digitale ne-a permis s\u0103 ne adapt\u0103m rapid la noul context, s\u0103 lucr\u0103m de acas\u0103, \u00een condi\u0163ii optime, \u00eenc\u0103 din primele zile ale pandemiei. Apoi, canalul nostru de v\u00e2nzare online \u2013 secom.ro \u2013 ne-a permis s\u0103 r\u0103spundem prompt cererii foarte mari de produse venite din partea clien\u0163ilor \u015fi consumatorilor no\u015ftri. Totodat\u0103, investi\u0163iile realizate \u00eenc\u0103 dinaintea pandemiei \u00een infrastructura IT a companiei \u015fi \u00een upgradarea tool-urilor de CRM \u015fi BI ne-au ajutat s\u0103 eficientiz\u0103m o serie de procese interne \u015fi s\u0103 lu\u0103m decizii de management mult mai rapid chiar \u015fi \u00een contextul pandemic volatil.<\/p>\n

\n3. Cum poate deveni digitalizarea un factor de diferen\u0163iere, un avantaj competitiv, \u00een domeniul \u00een care activa\u0163i?<\/strong><\/p>\n

\nDigitalizarea este deja un factor de diferen\u0163iere, principalele avantaje competitive pe care le resim\u0163im \u00een Secom fiind cel de eficientizare a proceselor interne \u015fi de conectare mai bun\u0103 cu clien\u0163ii \u015fi consumatorii no\u015ftri. Datorit\u0103 toolurilor digitale, platformelor noastre online mobile friendly, reu\u015fim s\u0103 fim aproape de ei \u00een orice moment al zilei cu informa\u0163ii clare \u015fi relevante despre produsele noastre, cu r\u0103spuns rapid la \u00eentreb\u0103rile lor, cu consultan\u0163\u0103 online constant\u0103, astfel \u00eenc\u0103 s\u0103 \u00eei ajut\u0103m s\u0103 aleag\u0103 informat cele mai potrivite suplimente alimentare pentru nevoile lor.<\/p>\n

\n

\nExperien\u0163\u0103:<\/strong> De 10 ani lucreaz\u0103 \u00een digital \u015fi e-commerce, acumul\u00e2nd experien\u0163\u0103 at\u00e2t \u00een zona de B2B, din pozi\u0163ia de e-commerce Manager la Metro Cash&Carry Rom\u00e2nia \u015fi de Business Change Manager \u00een HEINEKEN Rom\u00e2nia prin stockday.ro, c\u00e2t \u015fi \u00een zona de B2C \u00een perioada \u00een care a activat la eventim.ro. Se descrie drept un entuziast al tehnologiilor, apreciind impactul lor puternic asupra vie\u0163ii oamenilor (personale \u015fi profesionale). Crede \u00een principiul de Work Smart Not Hard, \u00eens\u0103 cheia successului consider\u0103 c\u0103 este \u00een Work Smart & Hard.<\/span><\/p>\n

\nDomeniile pe care se concentreaz\u0103 \u00een prezent: <\/strong>Cybersecurity & Infrastructura Cloud; Data Management & BI; Automatizare\/Digitalizare Procese Interne; Dezvoltare\/Upgrade tooluri de business; \u00cembun\u0103t\u0103\u0163ire Digital Customer Experience.<\/span><\/p>\n

\n

\n4. Care sunt cele mai importante proiecte digitale \u00een care v-a\u0163i implicat \u015fi ce investi\u0163ii au fost direc\u0163ionate \u00een acestea?<\/strong><\/p>\n

\nSecom a investit \u00een ultimii doi ani peste 1 milion de euro \u00een digitalizare. Principalele proiecte au vizat implementarea unui nou sistem ERP, dezvoltarea \u015fi \u00eembun\u0103t\u0103\u0163irea e-shop-urilor secom.ro \u015fi good-routine.com, a sistemului de CRM \u015fi a sistemului de management al for\u0163ei de v\u00e2nz\u0103ri, precum \u015fi upgradarea infrastructurii \u015fi a sistemelor de cyber security ale companiei.<\/p>\n

\n5. Care sunt top 3 obiective pe care vi le-a\u0163i propus prin prisma digitaliz\u0103rii pentru compania pe care o reprezenta\u0163i?<\/strong><\/p>\n

\nPriorit\u0103\u0163ile Secom pentru viitor \u00een zona de digitalizare sunt: managementul eficient al datelor pentru o \u00een\u0163elegere c\u00e2t mai bun\u0103 a nevoilor clien\u0163ilor \u015fi consumatorilor no\u015ftri, automatizarea proceselor interne \u015fi consolidarea securit\u0103\u0163ii cibernetice a companiei.<\/p>\n

\n6. Care sunt provocarile pe care le \u00eent\u00e2mpina\u0163i c\u00e2nd vine vorba despre transformarea digital\u0103?<\/strong><\/p>\n

\nCea mai mare provocare este dat\u0103 chiar de cuv\u00e2ntul transformare din sintagma transformare digital\u0103, deoarece are implica\u0163ii \u00een toate ariile: schimb\u0103 modul de abordare a clien\u0163ilor, procesele \u015fi modurile de lucru, are impact direct asupra oamenilor din companie, care au nevoie de training \u015fi suport pentru utilizarea c\u00e2t mai eficient\u0103 a solu\u0163iilor digitale, determin\u0103 dezvoltarea \u015fi \u00eembun\u0103t\u0103\u0163irea constant\u0103 a sistemelor IT \u015fi de securitate cibernetic\u0103 a \u00eentregii infrastructuri digitale a companiei.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate? Transformarea digital\u0103 reprezint\u0103 pentru noi o c\u0103l\u0103torie de \u00eembun\u0103t\u0103\u0163ire \u015fi dezvoltare continu\u0103 at\u00e2t a proceselor de business, c\u00e2t \u015fi a culturii companiei. Adoptarea unui mindset digital de c\u0103tre \u00eentreaga echip\u0103, utilizarea noilor tehnologii \u015fi solu\u0163ii digitale sunt priorit\u0103\u0163i pentru noi, ajut\u00e2ndu-ne s\u0103 \u00een\u0163elegem mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[52451,52450,52452],"class_list":["post-207892","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-business-technology-director","tag-ioan-burtea","tag-secom-healthcare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207892"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207892\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}