{"id":207855,"date":"2022-09-01T17:54:00","date_gmt":"2022-09-01T17:54:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=207855"},"modified":"2022-09-01T17:54:00","modified_gmt":"2022-09-01T17:54:00","slug":"corina-alexandra-vilcea-head-of-digital-marketing-fashion-days","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=207855","title":{"rendered":"Corina Alexandra V\u00eelcea, Head of Digital Marketing, Fashion Days"},"content":{"rendered":"<p>\n<strong>1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate?<\/strong><\/p>\n<p>\nFashion Days este un business digital \u00een sine, astfel c\u0103 tehnologia este parte din ADN-ul nostru \u015fi, prin urmare, putem vorbi mai degrab\u0103 de scalare digital\u0103. Practic, Fashion Days este un brand care, de-a lungul timpul, \u015fi-a dezvoltat capacitatea de a adopta rapid cele mai relevante \u015fi inovative tehnologii care s\u0103 aduc\u0103 un plus de valoare \u00een business, dar mai ales \u00een rela\u0163ia cu clien\u0163ii.<\/p>\n<p>\n<strong>2. Cum a stimulat pandemia digitalizarea \u00een cazul companiei pe care o reprezenta\u0163i?<\/strong><\/p>\n<p>\nPrecum \u00een cazul multor companii, schimbarea major\u0103 a fost noul mod de lucru work-from-home. Suntem o echip\u0103 mare \u015fi am reu\u015fit \u00een doar c\u00e2teva zile s\u0103 avem pus\u0103 la punct toat\u0103 infrastructura necesar\u0103 pentru a lucra remote. Chiar dac\u0103 suntem un business digital, tranzi\u0163ia nu a fost u\u015foar\u0103, dar am reu\u015fit rapid s\u0103 ne adapt\u0103m la noua realitate. Din punct de vedere business, pandemia a mutat \u015fi mai mult reflectorul pe e-commerce, astfel c\u0103 investi\u0163ia \u00een canalele de digital marketing a fost \u015fi este \u00een continuare semnificativ mai mare versus perioada prepandemie.&nbsp;<\/p>\n<p>\n<strong>3. Cum poate deveni digitalizarea un factor de diferen\u0163iere, un avantaj competitiv, \u00een domeniul \u00een care activa\u0163i?<\/strong><\/p>\n<p>\nSuntem mereu la curent \u015fi folosim cele mai noi tehnologii \u00een toate procesele companiei, \u00eencep\u00e2nd de la logistic\u0103 \u015fi opera\u0163ional \u015fi p\u00e2n\u0103 la customer service, reu\u015find astfel s\u0103 oferim clien\u0163ilor cele mai bune servicii. \u00cen ultimii ani, am lansat beneficii noi, precum returul cu banii \u00eenapoi \u00een maximum 30 de minute, livrare \u00een 2 ore sau planificat\u0103, servicii care au la baz\u0103 procese tehnologice complexe \u015fi parteneriate solide.<\/p>\n<hr \/>\n<p>\n<span style=\"color:#000080;\"><strong>Experien\u0163\u0103:<\/strong> Are peste 10 ani de experien\u0163\u0103 \u00een digital marketing &#038; product management, \u00een industrii precum retail, e-commerce, fashion &#038; technology.<\/span><\/p>\n<p>\n<span style=\"color:#000080;\"><strong>Domeniile pe care se concentreaz\u0103 \u00een prezent: <\/strong>Digital marketing, product management, social media, media buying.<\/span><\/p>\n<hr \/>\n<p>\n<strong>4. Care sunt top 3 obiective pe care vi le-a\u0163i propus prin prisma digitaliz\u0103rii pentru compania pe care o reprezenta\u0163i?<\/strong><\/p>\n<p>\n\u00cen vara anului trecut am lansat un proiect foarte important pentru noi, \u015fi anume reconstruirea \u00eentregii aplica\u0163ii \u015fi a website-ului Fashion Days, pentru a oferi clien\u0163ilor o experien\u0163\u0103 de cump\u0103rare c\u00e2t mai personalizat\u0103 \u015fi c\u00e2t mai u\u015foar\u0103. Acest proces etapizat de schimbare va continua \u015fi pe parcursul acesui an, scopul fiind acela de a facilita accesul la o gam\u0103 extins\u0103 de produse cu ajutorul tehnologiei.<\/p>\n<p>\n<strong>5. Care sunt provoc\u0103rile pe care le \u00eent\u00e2mpina\u0163i c\u00e2nd vine vorba despre transformarea digital\u0103?<\/strong><\/p>\n<p>\nProvoc\u0103rile interne sunt deseori legate de resursele umane cu know-how \u00een tehnologie \u015fi prioritizare. Practic, avem foarte multe idei pe care ne dorim s\u0103 le punem \u00een practic\u0103, \u00eens\u0103 \u00een acela\u015fi timp suntem con\u015ftien\u0163i c\u0103 pia\u0163a \u00een care oper\u0103m este foarte competitiv\u0103 c\u00e2nd vine vorba de resurse IT. Prin urmare, capacitatea noastr\u0103 de a implementa \u015fi livra la timp proiectele digitale pe care ni le propunem depind de acest aspect.<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/21117718\/53\/6.jpg?height=80&#038;width=620\" style=\"width: 620px; height: 80px;\" \/><\/p>\n<p>\n<span style=\"color:#000080;\"><strong>Suntem mereu la curent \u015fi folosim cele mai noi tehnologii \u00een toate procesele companiei, \u00eencep\u00e2nd de la logistic\u0103 \u015fi opera\u0163ional \u015fi p\u00e2n\u0103 la customer service.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate? Fashion Days este un business digital \u00een sine, astfel c\u0103 tehnologia este parte din ADN-ul nostru \u015fi, prin urmare, putem vorbi mai degrab\u0103 de scalare digital\u0103. Practic, Fashion Days este un brand care, de-a lungul timpul, \u015fi-a dezvoltat capacitatea de a adopta rapid cele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[52443,29907,52444],"class_list":["post-207855","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-corina-alexandra-vilcea","tag-fashion-days","tag-head-of-digital-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207855"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207855\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}