{"id":207853,"date":"2022-09-01T17:53:37","date_gmt":"2022-09-01T17:53:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=207853"},"modified":"2022-09-01T17:53:37","modified_gmt":"2022-09-01T17:53:37","slug":"ramona-popescu-head-of-marketing-city-grill-group","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=207853","title":{"rendered":"Ramona Popescu, Head of Marketing, City Grill Group"},"content":{"rendered":"<p>\n<strong>1.Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate?<\/strong><\/p>\n<p>\nA\u015f zice c\u0103 HoReCa nu a fost printre early adopters \u00een ce prive\u015fte transformarea digital\u0103. \u00cens\u0103 \u00een ultimii cinci ani s\u0103 zic, \u015fi cu prec\u0103dere \u00een ultimii doi de pandemie, am fost cumva \u00eempin\u015fi \u00een direc\u0163ia asta for\u0163at: servicii de delivery, comand\u0103 la distan\u0163\u0103 \u015fi nu numai, toate \u00een contextul distan\u0163\u0103rii sociale. \u00cen acela\u015fi timp zic c\u0103 noi ca \u015fi grup am fost deschiz\u0103tori de drumuri, programul de fidelizare Out4food care se bazeaz\u0103 pe o aplica\u0163ie dezvoltat\u0103 pentru iOS \u015fi Android are deja 10 ani, iar preluarea comenzii prin tablet\u0103 de c\u0103tre osp\u0103tar tot cam at\u00e2t. Acum aproximativ patru ani am implementat pentru prima dat\u0103 \u00een City Grill comanda prin tablet\u0103. \u015ei mai sunt \u015fi alte exemple, nu tocmai cu impact direct la client: sistemele BOH, kitchen display, ERP, platforma de comunicare intern\u0103 care e un custom made.<\/p>\n<p>\n<strong>2. Cum a stimulat pandemia digitalizarea \u00een cazul companiei pe care o reprezenta\u0163i?<\/strong><\/p>\n<p>\n\u00cen completare la ce am scris mai sus a\u015f ad\u0103uga c\u0103 pentru noi \u00een mod special a \u00eensemnat dou\u0103 noi branduri care se bazeaz\u0103 \u00een \u00eentregime pe tehnologie, City Grill Delivery \u015fi City Grill Family, dou\u0103 website-uri de e-commerce, integrate \u00een totalitate cu sistemele noastre BOH. Tradus, informa\u0163ia circul\u0103 dintr-un sistem \u00een altul p\u00e2n\u0103 ajunge la client, interven\u0163ia uman\u0103 este doar la g\u0103tit \u015fi la livrat. Chiar \u015fi comenzile venite de la agregatori sunt integrate cu sistemele noastre. City Grill Delivery este parte \u015fi din aplica\u0163ia Out4food, aduc\u00e2nd astfel un alt element unic aplica\u0163iei: singurul program de fidelizare cu serviciul de livrare.<\/p>\n<hr \/>\n<p>\n<span style=\"color:#000080;\"><strong>Experien\u0163\u0103:<\/strong> Are 22 de ani de munc\u0103 \u00een industria HoReCa, dintre care \u015fapte \u00een afara \u0163\u0103rii. A ocupat diverse pozi\u0163ii opera\u0163ionale de-a lungul timpului, fiind Head of Marketing de circa 11 ani.<\/span><\/p>\n<p>\n<span style=\"color:#000080;\"><strong>Domeniile pe care se concentreaz\u0103 \u00een prezent:<\/strong> Inova\u0163ie \u015fi digitalizare \u00een cea mai mare parte.<\/span><\/p>\n<hr \/>\n<p>\n<strong>3. Cum poate deveni digitalizarea un factor de diferen\u0163iere, un avantaj competitiv, \u00een domeniul \u00een care activa\u0163i?<\/strong><\/p>\n<p>\n\u00cen cazul nostru este un avantaj competitiv de mai bine de 10 ani. Aplica\u0163ia a fost lansat\u0103 c\u00e2nd nu exista un program similar pe pia\u0163\u0103. Ne-am inspirat (noi \u015fi dezvoltatorul Bit Soft) din programe din SUA din alte industrii.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/21117687\/46\/3.jpg?height=132&#038;width=200\" style=\"width: 200px; height: 132px; margin: 10px; float: right;\" \/>\u00cens\u0103 ast\u0103zi cele mai importante sunt datele pe care le prelucrezi, care te ajut\u0103 s\u0103 vezi businessul ca o radiografie instant, \u015fi astfel s\u0103 iei cele mai bune decizii at\u00e2t pentru tine ca de\u0163in\u0103tor de business, c\u00e2t \u015fi pentru client, pentru c\u0103 te duci cu produse \u015fi oferte potrivite pentru nevoile lui. Nu mai suntem \u00een blind.<\/p>\n<p>\n<strong>4. Care sunt cele mai importante proiecte digitale \u00een care v-a\u0163i implicat \u015fi ce investi\u0163ii au fost direc\u0163ionate \u00een acestea?<\/strong><\/p>\n<p>\nAplica\u0163ia Out4food \u015fi cele dou\u0103 websiteuri de e-commerce. Vorbim de aproape 600.000 de euro, \u00eens\u0103 reamintesc c\u0103 aplica\u0163ia are 10 ani, investi\u0163ia a fost f\u0103cut\u0103 de-a lungul acestor ani. C\u00e2nd vorbim de tehnologie \u015fi digitalizare nu putem vorbi de costuri mici.<\/p>\n<p>\n<strong>5. Care sunt top 3 obiective pe care vi le-a\u0163i propus prin prisma digitaliz\u0103rii pentru compania pe care o reprezenta\u0163i?<\/strong><\/p>\n<p>\nImplementarea meniului digital \u00een toat\u0103 re\u0163eaua ar fi primul din cele trei obiective din sfera digitaliz\u0103rii pe care le am. Clientul se a\u015faz\u0103 la mas\u0103, scaneaz\u0103 un QR code care \u00eei deschide meniul virtual dar \u00een acela\u015fi timp se leag\u0103 \u015fi de sistemul de marcaj. Astfel poate s\u0103-\u015fi dea comanda singur, o poate completa, poate chema osp\u0103tarul s\u0103-l asiste \u00een cazul \u00een care are nevoie, poate pl\u0103ti la sf\u00e2r\u015fit prin card sau puncte de fidelizare. Interac\u0163iunea uman\u0103 este redus\u0103, dar asta doar dac\u0103 oaspetele \u00ee\u015fi dore\u015fte asta. Celelalte obiective se refer\u0103 la noi func\u0163ii \u00een aplica\u0163ia Out4food: gamification, plata par\u0163ial\u0103 cu puncte la delivery, sec\u0163iune de store etc.<\/p>\n<p>\n<strong>6. Care sunt provoc\u0103rile pe care le \u00eent\u00e2mpina\u0163i c\u00e2nd vine vorba despre transformarea digital\u0103?<\/strong><\/p>\n<p>\nCosturile \u00een primul r\u00e2nd, \u00een al doilea r\u00e2nd reticen\u0163a oamenilor \u00een a folosi tehnologia (angaja\u0163i \u015fi clien\u0163i) \u015fi, cel mai r\u0103u, dar \u015fi bine \u00een acela\u015fi timp, c\u0103 am fost deschiz\u0103tori de drumuri \u00een digitalizarea HoReCa, \u015fi asta presupune s\u0103 gre\u015fe\u015fti mult, s\u0103 cheltui mai mult, s\u0103 \u00eencerci \u015fi iar s\u0103 \u00eencerci, p\u00e2n\u0103 iese. Zic c\u0103 este \u015fi bine, pentru c\u0103 din astfel de \u00eencerc\u0103ri ne-am construit avantajele competitve.&nbsp; Important \u00een toat\u0103 aceast\u0103 ecua\u0163ie este c\u0103 partenerul nostru Bit Soft a fost tot timpul deschis la lucruri noi \u015fi am riscat \u00eempreun\u0103. \u00cempreun\u0103 cu ei suntem \u00een continu\u0103 c\u0103utare de noi solu\u0163ii de eficientizare a muncii \u015fi de \u00eembun\u0103t\u0103\u0163ire a experien\u0163ei oaspe\u0163ilor care ne calc\u0103 pragul.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate? A\u015f zice c\u0103 HoReCa nu a fost printre early adopters \u00een ce prive\u015fte transformarea digital\u0103. \u00cens\u0103 \u00een ultimii cinci ani s\u0103 zic, \u015fi cu prec\u0103dere \u00een ultimii doi de pandemie, am fost cumva \u00eempin\u015fi \u00een direc\u0163ia asta for\u0163at: servicii de delivery, comand\u0103 la distan\u0163\u0103 \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[126,52442,52441],"class_list":["post-207853","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-city-grill-group","tag-head-of-marketing","tag-ramona-popescu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207853"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207853\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}