\nCampania “Sake Viva!”, derulat\u0103 de Agen\u0163ia Na\u0163ional\u0103 pentru Impozite (NTA), le cere tinerilor cu v\u00e2rste cuprinse \u00eentre 20 \u015fi 39 de ani s\u0103 vin\u0103 cu propuneri care s\u0103 contribuie la revitalizarea popularit\u0103\u0163ii b\u0103uturilor alcoolice, care au c\u0103zut \u00een dizgra\u0163ie din cauza schimb\u0103rilor de stil de via\u0163\u0103 \u00een timpul pandemiei.<\/p>\n
\nConcursul, care se desf\u0103\u015foar\u0103 p\u00e2n\u0103 la 9 septembrie, solicit\u0103 “produse \u015fi modele noi”, precum \u015fi modalit\u0103\u0163i de promovare a consumului de b\u0103uturi la domiciliu, scrie The Guardian.<\/p>\n
\nParticipan\u0163ii sunt, de asemenea, \u00eencuraja\u0163i s\u0103 exploreze metode de v\u00e2nzare care s\u0103 foloseasc\u0103 metaversul, potrivit site-ului local JiJi.com.<\/p>\n
\n\u00cen Japonia consumul de alcool a sc\u0103zut de la o medie de 100 de litri pe an de persoan\u0103 \u00een 1995 la 75 de litri \u00een 2020. Sc\u0103derea v\u00e2nz\u0103rilor de alcool a afectat bugetul Japoniei, care are deja un deficit de peste 48 de miliarde de yeni (290 de miliarde de lire sterline).<\/p>\n
\nTaxele pe alcool au reprezentat 1,7% din veniturile fiscale ale Japoniei \u00een 2020, \u00een sc\u0103dere de la 3% \u00een 2011 \u015fi 5% \u00een 1980.<\/p>\n
\nJaponia se confrunt\u0103 cu cea mai mare sc\u0103dere a veniturilor din impozitul pe alcool din ultimii 31 de ani, potrivit Japan Times.<\/p>\n
\n“Pe m\u0103sur\u0103 ce munca de acas\u0103 a f\u0103cut pa\u015fi \u00eenainte \u00eentr-o anumit\u0103 m\u0103sur\u0103 \u00een timpul crizei Covid 19, mul\u0163i oameni ar fi putut ajunge s\u0103 se \u00eentrebe dac\u0103 trebuie s\u0103 continue obiceiul de a bea cu colegii pentru a aprofunda comunicarea”, a declarat atunci un oficial al agen\u0163iei.<\/p>\n
\nS-a \u00eenregistrat un declin deosebit de abrupt \u00een ceea ce prive\u015fte consumul de bere, volumul v\u00e2nz\u0103rilor sc\u0103z\u00e2nd cu 20%, la mai pu\u0163in de 1,8 miliarde de litri.<\/p>\n
\nMinisterul japonez al S\u0103n\u0103t\u0103\u0163ii a declarat c\u0103 sper\u0103 ca aceast\u0103 campanie s\u0103 le reaminteasc\u0103 oamenilor s\u0103 nu uite s\u0103 bea doar “cantitatea adecvat\u0103 de alcool”.<\/p>\n
\nFinali\u015ftii concursului vor fi invita\u0163i la ceremonia de gal\u0103 de decernare a premiilor, care va avea loc la Tokyo pe 10 noiembrie, iar biroul fiscal a declarat c\u0103 va sprijini comercializarea ideilor c\u00e2\u015ftig\u0103torului.<\/p>\n","protected":false},"excerpt":{"rendered":"
Guvernul japonez a lansat un concurs na\u0163ional de idei pentru a-i \u00eencuraja pe oameni s\u0103 consume mai mult alcool, dup\u0103 ce o schimbare de atitudine \u00een r\u00e2ndul tinerilor a dus la o sc\u0103dere a veniturilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10719,7555,105],"class_list":["post-207372","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alcool","tag-campanie","tag-japonia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207372"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207372\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}