{"id":207262,"date":"2022-08-14T17:40:03","date_gmt":"2022-08-14T17:40:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=207262"},"modified":"2022-08-14T17:40:03","modified_gmt":"2022-08-14T17:40:03","slug":"cum-a-ajuns-o-afacere-romaneasca-inceputa-intr-un-birou-de-10-mp-cu-un-angajat-si-o-masina-sa-faca-milioane-de-euro-acum","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=207262","title":{"rendered":"Cum a ajuns o afacere rom\u00e2neasc\u0103 inceput\u0103 intr-un birou de 10 mp cu un angajat \u015fi o ma\u015fin\u0103 s\u0103 fac\u0103 milioane de euro acum"},"content":{"rendered":"<p>\n<strong>Un om, un birou de 10 mp \u015fi o ma\u015fin\u0103 au reprezentat bazele businessului M&#038;M Product, \u00eenceput de Melinda Mure\u015fan \u00een anii \u201990. Compania, axat\u0103 pe&nbsp; produc\u0163ia de ambalaje flexibile, nu doar c\u0103 a trecut testul timpului, dar s-a \u015fi reinventat \u00een era sustenabilit\u0103\u0163ii.<\/strong><\/p>\n<p>\nPovestea M&#038;M Product a \u00eenceput \u00een 1994, cu un om, un birou de 10 mp \u015fi o ma\u015fin\u0103\u201d, descrie Melinda Mure\u015fan, General Manager \u015fi ac\u0163ionar majoritar al afacerii M&#038;M Product (Smart Wrap), \u00eenceputurile sale antreprenoriale, \u00een peisajul de business rom\u00e2nesc de dup\u0103 Revolu\u0163ie.<\/p>\n<p>\nDup\u0103 aproape trei decenii de activitate, produc\u0103torul \u015fi distribuitorul de ambalaje flexibile inteligente a \u00eencheiat anul 2021 cu o cifr\u0103 de afaceri de peste 7,5 milioane de euro, \u00eenregistr\u00e2nd o cre\u015ftere de 18% (peste 1 milion de euro) \u015fi \u015fi-a crescut \u015fi profitabilitatea, dup\u0103 cum men\u0163ioneaz\u0103 antreprenoarea. Acestea \u00een contextul \u00een care au crescut cheltuielile fixe cu modernizarea platformei de produc\u0163ie \u015fi cu g\u0103sirea de noi angaja\u0163i, \u00een care pre\u0163urile la materiile prime s-au dublat \u015fi, \u00een plus, a existat \u015fi o criz\u0103 a disponibilit\u0103\u0163ii produselor.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5850\/21085014\/3\/melinda-muresan.jpg?height=561&#038;width=620\" style=\"width: 620px; height: 561px;\" \/><\/p>\n<p>\n\u201eAm crescut ponderea \u00een business a produselor HP (High Performance) \u2013 de la 35% \u00een 2019, am atins 51% \u00een 2021, obiectivul nostru strategic pe termen lung\u201d, descrie Melinda Mure\u015fan unul dintre factorii care au contribuit la cre\u015fterea businessului chiar \u015fi \u00een acest context atipic.<\/p>\n<p>\nA contribuit la acest rezultat \u015fi faptul c\u0103, \u00een urm\u0103 cu doi ani, \u00een 2020, au trecut \u015fi printr-o schimbare de identitate, care a adus \u015fi o schimbare de strategie \u2013 compania a devenit SmartWrap, context \u00een care au investit \u015fi aproximativ 1 milion de euro \u00eentr-o linie de produse eco-sustenabile formate din ambalajele flexibile din trestie de zah\u0103r, sub eticheta SmartGreen. Clien\u0163ii lor sunt to\u0163i cei care activeaz\u0103 preponderent \u00een industriile care folosesc folie termocontractabil\u0103: ape minerale, sucuri, industria berii, panifica\u0163ie, lactate, conserve, uleiuri, ou\u0103, industrii de prelucrare a lemnului, ceramic\u0103, prelucrarea h\u00e2rtiei etc.<\/p>\n<p>\nDe asemenea, sunt \u015fi cei care pun marfa pe pale\u0163i \u015fi livreaz\u0103 paletizat: produc\u0103tori dar \u015fi platforme de logistic\u0103. \u00cen prezent, toat\u0103 afacerea se concentreaz\u0103 pe pia\u0163a intern\u0103, prin trei linii de business care ofer\u0103 companiilor solu\u0163ii personalizate de ambalaje flexibile \u015fi inovatoare.<\/p>\n<p>\nMelinda Mure\u015fan poveste\u015fte c\u0103 a ajuns pe aceast\u0103 ni\u015f\u0103 oarecum \u00eent\u00e2mpl\u0103tor. Cu patru ani \u00eenainte de momentul lans\u0103rii afacerii, \u00een 1990, absolvise Facultatea de Prelucrare a Lemnului \u015fi toate fabricile tradi\u0163ionale se \u00eenchideau, astfel c\u0103 s-a angajat \u00eentr-o companie care livra pale\u0163i. Acolo a v\u0103zut \u015fi a \u00eenv\u0103\u0163at cum se ambaleaz\u0103 \u015fi se paleteaz\u0103 marfa, printr-un procedeu nou la vremea aceea pe pia\u0163a din Rom\u00e2nia. Astfel i-a venit ideea s\u0103 \u00eenceap\u0103 o afacere prin care s\u0103 importe folii pentru ambal\u0103ri industriale.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/industrie\/un-om-un-birou-de-10-mp-si-o-masina-asa-a-inceput-aceasta-romanca-o-20705892\">CITITI AICI MATERIALUL INTEGRAL&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un om, un birou de 10 mp \u015fi o ma\u015fin\u0103 au reprezentat bazele businessului M&#038;M Product, \u00eenceput de Melinda Mure\u015fan \u00een anii \u201990. Compania, axat\u0103 pe&nbsp; produc\u0163ia de ambalaje flexibile, nu doar c\u0103 a trecut testul timpului, dar s-a \u015fi reinventat \u00een era sustenabilit\u0103\u0163ii. Povestea M&#038;M Product a \u00eenceput \u00een 1994, cu un om, un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7228,512],"tags":[15712,235,51361,47834,10286,47835,14847,51362],"class_list":["post-207262","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-industrie","category-revista-bm","tag-ambalaje","tag-business","tag-cele-mai-puternice-femei-din-business","tag-mm-product","tag-materii-prime","tag-melinda-muresan","tag-pandemie","tag-smart-wrap"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207262"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207262\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}