Fresh 0.0<\/a> vine cu o nou\u0103 arom\u0103 Lemon & Orange, o adi\u0163ie important\u0103 \u00een portofoliul produc\u0103torului.<\/p>\n\n\u201dNe bucur\u0103m s\u0103 vedem c\u0103 <\/em>\u00een ultimii ani, consumatorii au manifestat un interes crescut pentru acest tip de b\u0103utur\u0103 <\/em>care reflect\u0103 dorin\u0163a oamenilor de a face alegeri responsabile \u00een orice moment al zilei, iar ca un pas firesc al trendului ascendent, anul acesta am lansat noua arom\u0103 Fresh 0.0 cu gust intens \u015fi r\u0103coritor de l\u0103m\u00e2ie \u015fi portocal\u0103. Sub conceptul \u201dOptimism 100% r\u0103coritor\u201d oferim cea mai bun\u0103 alternativ\u0103 consumatorilor de a se bucura de o b\u0103utur\u0103 r\u0103coritoare, f\u0103r\u0103 alcool \u015fi cu un con\u0163inut sc\u0103zut de calorii indiferent de momentul din zi sau de activitatea pe care o desf\u0103\u015foar\u0103. Fresh 0.0 ofer\u0103 libertatea consumatorilor de a se l\u0103sa purta\u0163i de la o bucurie la alta.\u201d, <\/em>declar\u0103 Lucia Rudaci, Brand Manager Fresh 0.0 .<\/strong><\/p>\n\nAnul trecut, lansarea brandului Fresh 0.0 a beneficiat de o campanie de comunicare integrat\u0103, sub conceptul \u201eOptimism 100% r\u0103coritor \u2013 O bucurie deschide o alta\u201d.<\/strong> Campania a inclus un spot TV ce aduce bucuria verii \u015fi un optimism 100% r\u0103coritor, o campanie inovativ\u0103 \u00een mediul digital \u015fi o serie de evenimente prin intermediul c\u0103rora produsul a fost adus tot mai aproape de consumatori. \u00cen prezent, cele trei arome sunt disponibile \u00een ambalaje de sticl\u0103 de 330 ml sau doz\u0103 de 500 ml \u015fi au un aport caloric de 25 kcal\/100 ml, \u00een trei arome: Raspberry & Blueberry, Apple & Pear \u015fi Lemon & Orange.<\/p>\n\nBergenbier S.A., unul dintre cei mai importan\u0163i produc\u0103tori de bere, investe\u015fte \u00een mod constant \u00een inova\u0163ii \u015fi extinderea portofoliului, iar tendin\u0163ele din pia\u0163\u0103 arat\u0103 c\u0103 berea lager a r\u0103mas \u00een topul preferin\u0163elor, cu o pondere anul trecut de 93,8%, \u00een u\u015foar\u0103 cre\u015ftere fa\u0163\u0103 de 2020. Tot \u00een top sunt \u015fi mixurile de bere \u015fi berile aromatizate 0.0% alcool, segment care se afl\u0103 pe un trend ascendent, \u00eenregistr\u00e2nd \u00een ultimii ani cre\u015fteri importante la nivelul cererii.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00centr-o pia\u0163\u0103 care s-a confruntat \u00een ultimii doi ani cu o serie de provoc\u0103ri ie\u015fite din comun, cu premise limitate, performan\u0163a Bergenbier a fost \u00een linie cu prognozele trasate, \u00eenregistr\u00e2nd o cre\u015ftere de 10% a cifrei de afaceri. Cre\u015fterea a fost sus\u0163inut\u0103, \u00een primul r\u00e2nd de diversificarea portofoliului care acoper\u0103 nevoile \u015fi cerin\u0163ele consumatorilor, dar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,16978],"class_list":["post-207058","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-portofoliu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207058"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/207058\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}