{"id":206951,"date":"2022-08-04T17:33:09","date_gmt":"2022-08-04T17:33:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206951"},"modified":"2022-08-04T17:33:09","modified_gmt":"2022-08-04T17:33:09","slug":"razvan-predica-country-manager-affidea-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206951","title":{"rendered":"R\u0103zvan Predica, Country Manager, Affidea Rom\u00e2nia"},"content":{"rendered":"

\n1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate?<\/strong><\/p>\n

\nDomeniul serviciilor medicale are nevoie de implementarea unor ample procese de digitalizare pentru a oferi pacien\u0163ilor rapiditate \u00een accesarea acestora, posibilitatea de stocare \u00een condi\u0163ii de maxim\u0103 siguran\u0163\u0103 a informa\u0163iilor medicale (rezultate analize laborator, investiga\u0163ii imagistice, diagnostice etc.), economisirea timpului dedicat proceselor birocratice, transparen\u0163\u0103 pe toat\u0103 durata rela\u0163iei pacient \u2013 centru medical (informa\u0163ii privind manoperele medicale efectuate, costuri, rezultate etc.).<\/p>\n

\n2. Cum a stimulat pandemia digitalizarea \u00een cazul companiei pe care o reprezenta\u0163i?<\/strong><\/p>\n

\nContextul pandemic a fost \u00eenc\u0103 un motiv s\u0103 devenim mai buni \u00een tot ceea ce facem, serviciile medicale Affidea Hiperdia Rom\u00e2nia pozi\u0163ion\u00e2ndu-se la cele mai ridicate standarde interna\u0163ionale. Pentru aceasta derul\u0103m un amplu proces de digitalizare, at\u00e2t din grij\u0103 fa\u0163\u0103 de pacien\u0163i, c\u00e2t \u015fi fa\u0163\u0103 de mediul \u00eenconjur\u0103tor pentru a reduce c\u00e2t mai mult consumul de h\u00e2rtie, electricitate etc.<\/p>\n

\n3. Cum poate deveni digitalizarea un factor de diferen\u0163iere, un avantaj competitiv, \u00een domeniul \u00een care activa\u0163i?<\/strong><\/p>\n

\nPacien\u0163ii au ast\u0103zi a\u015ftept\u0103ri mult mai mari \u015fi mai complexe dec\u00e2t \u00een urm\u0103 cu c\u00e2\u0163iva ani. \u00cen cadrul companiei analiz\u0103m \u015fi oferim solu\u0163ii, inclusiv digitale, pentru a oferi o experien\u0163\u0103 c\u00e2t mai pl\u0103cut\u0103 \u015fi conform nevoilor medicale ale acestora. Calitate, rapiditate, accesibilitate, transparen\u0163\u0103 sunt criterii de evaluare pe care pacien\u0163ii le urm\u0103resc, iar dac\u0103 al\u0103tur\u0103m \u015fi echipamente ultraperformante \u015fi expertiza medical\u0103 de top avem formula, de succes. Din aceast\u0103 formul\u0103 un procent important este realizat prin canalele digitale.<\/p>\n

\n

\nExperien\u0163\u0103:<\/strong> R\u0103zvan Predica a dob\u00e2ndit experien\u0163\u0103 pe pozi\u0163ii de director financiar regional, director general cu experien\u0163\u0103 \u00eendelungat\u0103 \u00een domenii precum retail, online \u015fi offline, tehnologie, internet, FMCG. Are cuno\u015ftin\u0163e aprofundate de politici financiare, M&A, comercial \u015fi marketing, negociere \u015fi achizi\u0163ii, bugetare.<\/span><\/p>\n

\nDomeniile pe care se concentreaz\u0103 \u00een prezent:<\/strong> Dezvoltarea businessului, digitalizare, achizi\u0163ii, investi\u0163ii, change management, r\u0103m\u00e2n\u00e2nd \u00een continuare fidel zonei de general management \u015fi finance.<\/span><\/p>\n

\n

\n4. Care sunt cele mai importante proiecte digitale \u00een care v-a\u0163i implicat \u015fi ce investi\u0163ii au fost direc\u0163ionate \u00een acestea?<\/strong><\/p>\n

\nAm creat \u015fi implementat conceptul de Centre Medicale Paperless (\u00een cadrul c\u0103rora au fost \u00eenlocuite fluxurile opera\u0163ionale clasice pe h\u00e2rtie cu varianta digital\u0103 pe tablete), am creat aplica\u0163ia My Affidea \u00een care pacien\u0163ii \u00ee\u015fi pot \u00eenc\u0103rca dosarele medicale, indiferent unde au fost realizate investiga\u0163iile; cele realizate \u00een cele 36 de centre ale noastre sunt uploadate direct de noi. Am demarat, de asemenea, parteneriate strategice cu platforme digitale pentru a facilita \u015fi mai mult accesul pacien\u0163ilor la serviciile medicale.<\/p>\n

\n5. Care sunt top 3 obiective pe care vi le-a\u0163i propus prin prisma digitaliz\u0103rii pentru compania pe care o reprezenta\u0163i?<\/strong><\/p>\n

\n– Cre\u015fterea accesibilit\u0103\u0163ii pacien\u0163ilor la serviciile medicale ale Affidea Hiperdia;<\/p>\n

\n– Rapiditate \u00een stabilirea unor program\u0103ri, \u00een comunicarea cu personalul medical;<\/p>\n

\n– Informare \u015fi con\u015ftientizare asupra importan\u0163ei medicinei preventive.<\/p>\n

\n6. Care sunt provoc\u0103rile pe care le \u00eent\u00e2mpina\u0163i c\u00e2nd vine vorba despre transformarea digital\u0103?<\/strong><\/p>\n

\nIdentificarea celor mai bune formule de explicare \u015fi de atragere a pacien\u0163ilor \u00een v\u00e2rst\u0103 c\u0103tre noile instrumente digitale. \u015etim \u00eens\u0103 c\u0103 pentru aceast\u0103 categorie de pacien\u0163i este nevoie de mai mult timp \u015fi r\u0103bdare.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate? Domeniul serviciilor medicale are nevoie de implementarea unor ample procese de digitalizare pentru a oferi pacien\u0163ilor rapiditate \u00een accesarea acestora, posibilitatea de stocare \u00een condi\u0163ii de maxim\u0103 siguran\u0163\u0103 a informa\u0163iilor medicale (rezultate analize laborator, investiga\u0163ii imagistice, diagnostice etc.), economisirea timpului dedicat proceselor birocratice, transparen\u0163\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,7208],"tags":[52256,52257,49734],"class_list":["post-206951","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-servicii-financiare","tag-carmen-soare","tag-director-marketing","tag-synevo-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206951"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206951\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}