{"id":206806,"date":"2022-08-01T10:00:00","date_gmt":"2022-08-01T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206806"},"modified":"2022-08-01T10:00:00","modified_gmt":"2022-08-01T10:00:00","slug":"cum-a-evoluat-piata-locala-a-abonamentelor-si-asigurarilor-medicale-si-ce-aduce-nou-conceptul-de-concierge-medical-produsul-hibrid-care-le-inglobeaza-pe-amandoua","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206806","title":{"rendered":"Cum a evoluat pia\u0163a local\u0103 a abonamentelor \u015fi asigur\u0103rilor medicale \u015fi ce aduce nou conceptul de Concierge Medical, produsul hibrid care le \u00eenglobeaz\u0103 pe am\u00e2ndou\u0103"},"content":{"rendered":"<p>\nDup\u0103 lansarea, \u00een 1996, a primelor abonamente medicale, care au evoluat \u00een paralel cu asigur\u0103rile medicale, ajung\u00e2nd unele dintre cele mai c\u0103utate beneficii extrasalariale, Wargha Enayati, fondatorul primului ora\u015f medical din Rom\u00e2nia, Enayati Medical City, \u015fi al Re\u0163elei de S\u0103n\u0103tate Regina Maria, a adus pe pia\u0163a local\u0103 \u015fi conceptul de Concierge Medical, un produs hibrid, care le \u00eenglobeaz\u0103 pe am\u00e2ndou\u0103. Ce costuri au aceste servicii?<\/p>\n<p>\n\u201e\u00cen Rom\u00e2nia asigur\u0103rile de s\u0103n\u0103tate seam\u0103n\u0103 foarte mult cu ni\u015fte abonamente, adic\u0103 au acela\u015fi gen de acoperire \u015fi sunt concentrate probabil 90-95% pe zona de policlinic\u0103. \u015ei din cauza asta spunem c\u0103 este asigurare, dar de fapt serviciile oferite sunt \u015fi ele de obicei incluse \u00eentr-un abonament, diferen\u0163a fiind dat\u0103 de accesul la o re\u0163ea mai larg\u0103. Dac\u0103 ne uit\u0103m international, asigurarea de s\u0103n\u0103tate \u00eenseamn\u0103 cu totul altceva. \u015ei pre\u0163urile sunt \u00eentr-o cu totul alt\u0103 categorie\u201d, a spus Ana Maria Marian, Managing Partner, Concierge Medical, Enayati Medical City, \u00een cadrul emisiunii BM Medical City News.<\/p>\n<p>\nO asigurare de s\u0103n\u0103tate cu un pre\u0163 mediu, \u00een Germania, Fran\u0163a sau Italia, exemplific\u0103 ea, \u00eencepe de la 100 de euro pe lun\u0103. \u201eDar acolo, \u00eentr-adev\u0103r, vorbim de acoperirea unor probleme medicale grave, care necesit\u0103 spitalizare, chirurgie, interven\u0163ii medicale pe o lung\u0103 perioad\u0103 de timp, uneori poate chiar \u015fi ani de zile, pentru tratarea unei boli cronice.\u201d<\/p>\n<p>\nSpre compara\u0163ie, \u00een Rom\u00e2nia asigur\u0103rile \u015fi abonamentele medicale au un cost mediu oarecum similar, care se \u00eenv\u00e2rte \u00een jurul valorii de 10-12 euro\/lun\u0103\/persoan\u0103. \u00cen ceea ce prive\u015fte costul abonamentelor Concierge Medical oferite de Enayati Medical City, acesta se ridic\u0103, potrivit Anei Maria Marian, la 10 euro pe lun\u0103.<\/p>\n<p>\n\u00cen momentul de fa\u0163\u0103, \u00een Rom\u00e2nia, pe zona Corporate, ea sus\u0163ine c\u0103 exist\u0103 aproximativ 1,6 milioane de abonamente active, dintre care circa 500.000 sunt produse hibrid, o combina\u0163ie \u00eentre abonamente \u015fi asigur\u0103ri medicale, \u015fi 100.000 \u201esunt, probabil, asigur\u0103ri de s\u0103n\u0103tate corporate, care nu au niciun fel de interac\u0163iune cu zona de abonamente\u201d.<\/p>\n<p>\nDomeniile din care provin companiile care ofer\u0103 aceste beneficii extrasalariale \u00een pachetele lor sunt, potrivit ei, foarte vaste, acoperind toat\u0103 plaja industriilor din Rom\u00e2nia, diferen\u0163ele const\u00e2nd \u00een special \u00een complexitatea abonamentelor sau asigur\u0103rilor medicale oferite. Aici, adaug\u0103 ea, se poate vedea o diferen\u0163\u0103 \u00een func\u0163ie de industrii, \u201epentru c\u0103 dac\u0103 ne uit\u0103m de exemplu \u00een domeniul farma, banking sau IT, aici de obicei g\u0103sim beneficiile cu cea mai larg\u0103 acoperire. Cu c\u00e2t mergem, de exemplu, mai mult spre fabrici, cu at\u00e2t scade nivelul de acoperire\u201d. Potrivit ei, odat\u0103 cu lansarea abonamentelor Concierge Medical, s-a remarcat o tendin\u0163\u0103 de migrare a companiilor din primele categorii amintite c\u0103tre abonamentele Concierge Medical, \u201epentru c\u0103 ele \u00een\u0163eleg cumva beneficiul pe care \u00eel aduce rezolvarea rapid\u0103 a unei probleme medicale, \u00een care timpul dintre problem\u0103 \u015fi solu\u0163ie devine foarte scurt\u201d.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 lansarea, \u00een 1996, a primelor abonamente medicale, care au evoluat \u00een paralel cu asigur\u0103rile medicale, ajung\u00e2nd unele dintre cele mai c\u0103utate beneficii extrasalariale, Wargha Enayati, fondatorul primului ora\u015f medical din Rom\u00e2nia, Enayati Medical City, \u015fi al Re\u0163elei de S\u0103n\u0103tate Regina Maria, a adus pe pia\u0163a local\u0103 \u015fi conceptul de Concierge Medical, un produs hibrid, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52020],"tags":[52230],"class_list":["post-206806","post","type-post","status-publish","format-standard","hentry","category-medical-city-news","tag-bm-medical-city-ana-maria-marian-2"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206806"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206806\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}