\nFondul de private equity Enterprise Investors (EI) a v\u00e2ndut retailerul de juc\u0103rii Noriel, prin intermediul Polish Enterprise Fund VII, valoarea tranzac\u0163iei fiind confiden\u0163ial\u0103.<\/p>\n
\nRetailerul de produse pentru copii a fost achizi\u0163ionat de compania turc\u0103 Sunman Group, care opereaz\u0103 sub m\u0103rcile Sunman \u015fi Toyzz Shop.<\/p>\n
\nEnterprise Investors a achizi\u0163ionat Noriel \u00een 2016, c\u00e2nd era o afacere de familie sus\u0163inut\u0103 de un investitor financiar \u015fi opera o re\u0163ea de 47 de magazine. Ca parte a acordului, EI a oferit Noriel finan\u0163are \u00een valoare de 2 de milioane EUR pentru a-i stimula cre\u015fterea.<\/p>\n
\nNoriel are ast\u0103zi o re\u0163ea de 88 de magazine \u015fi un magazin online care a intrat \u015fi pe pia\u0163a din Bulgaria. \u00cen 2022, compania estimeaz\u0103 venituri de 312 milioane lei.<\/p>\n
\n\u201eSuntem m\u00e2ndri c\u0103 facem parte din parcursul Noriel c\u0103tre formatele de retail \u015fi e-commerce de top care ofer\u0103 cea mai bun\u0103 experien\u0163\u0103 de cump\u0103r\u0103turi. \u00cen prezent, este singurul juc\u0103tor din Rom\u00e2nia cu un real serviciu omnichannel, care maximizeaz\u0103 sinergiile online \u015fi offline\u201d, a declarat Dariusz Pietrzak, vicepre\u015fedinte al Enterprise Investors, responsabil pentru investi\u0163ie. “O schimbare a preferin\u0163elor clien\u0163ilor pentru produse inovatoare, distractive \u015fi educa\u0163ionale va aduce beneficii \u015fi mai mari companiei Noriel, datorit\u0103 dezvolt\u0103rii puternice a produselor \u015fi capacit\u0103\u0163ilor de aprovizionare”.<\/p>\n
\nEnterprise Investors este una din cele mai mari firme de private equity din Europa Central\u0103 \u015fi de Est. Activ\u0103 din 1990, firma a str\u00e2ns nou\u0103 fonduri cu capital total de peste 2,5 miliarde euro. Aceste fonduri au investit 2,2 miliarde EUR \u00een 151 de companii din diverse sectoare \u015fi au v\u00e2ndut 136 de companii, cu \u00eencas\u0103ri brute totale de 4,2 miliarde euro.<\/p>\n
\nNoriel a fost a \u015faptea investi\u0163ie a EI \u00een Rom\u00e2nia. <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Fondul de private equity Enterprise Investors (EI) a v\u00e2ndut retailerul de juc\u0103rii Noriel, prin intermediul Polish Enterprise Fund VII, valoarea tranzac\u0163iei fiind confiden\u0163ial\u0103. Retailerul de produse pentru copii a fost achizi\u0163ionat de compania turc\u0103 Sunman Group, care opereaz\u0103 sub m\u0103rcile Sunman \u015fi Toyzz Shop. Enterprise Investors a achizi\u0163ionat Noriel \u00een 2016, c\u00e2nd era o afacere […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,23086,7541,4878],"class_list":["post-206715","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-jucarii","tag-produse","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206715"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206715\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}