{"id":206653,"date":"2022-07-24T21:08:38","date_gmt":"2022-07-24T21:08:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206653"},"modified":"2022-07-24T21:08:38","modified_gmt":"2022-07-24T21:08:38","slug":"studiu-doar-10-dintre-consumatori-fac-cumparaturi-din-impuls-in-timp-ce-de-doua-ori-mai-multi-sunt-cu-greu-determinati-sa-isi-schimbe-obiceiurile-de-shopping","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206653","title":{"rendered":"Studiu: Doar 10% dintre consumatori fac cump\u0103r\u0103turi din impuls, \u00een timp ce de dou\u0103 ori mai mul\u0163i sunt cu greu determina\u0163i s\u0103 \u00ee\u015fi schimbe obiceiurile de shopping"},"content":{"rendered":"<p>\n<strong><span style=\"color: rgb(255, 0, 0);\">\u2666&nbsp;<\/span>Compania de cercetare de pia\u0163\u0103 Euromonitor a identificat \u00een total opt tipuri de consumatori.<\/strong><\/p>\n<p>\nCei mai mul\u0163i dintre consumatorii de la nivel global, adic\u0103 18%, sunt \u00een ca\u00adtegoria \u201esecure traditionalists\u201c, adic\u0103 pot fi cu greu influen\u0163a\u0163i s\u0103-\u015fi schimbe obiceiurile de shopping, iar asta \u00een\u00adseamn\u0103 c\u0103 \u00eencearc\u0103 rar produse noi.<\/p>\n<p>\nLa polul opus se afl\u0103 \u201eimpulsive spenders\u201c, adic\u0103 acei oameni care fac cump\u0103r\u0103turi din impuls \u015fi sunt mereu aten\u0163i la ce apare nou pe pia\u0163\u0103. Ei reprezint\u0103 10% din totalul clien\u0163ilor, arat\u0103 studiul Euromonitor International Voice of the Consumer: Lifestyles Survey 2022.<\/p>\n<p>\nCompania de cercetare de pia\u0163\u0103 Euromonitor subliniaz\u0103 c\u0103 datele demografice nu ar trebuie s\u0103 fie singura \u201epist\u0103\u201c pe care s\u0103 mearg\u0103 companiile atunci c\u00e2nd analizeaz\u0103 comportamentele de achizi\u0163ie \u015fi deciziile de cump\u0103rare. Astfel, anali\u015ftii men\u0163ioneaz\u0103 c\u0103 este esen\u0163ial\u0103 \u00een\u0163elegerea obiceiurilor de consum \u00een toate ocaziile de cump\u0103r\u0103turi astfel \u00eenc\u00e2t s\u0103 se creeze campanii de marketing \u015fi strategii de v\u00e2nz\u0103ri targetate.<\/p>\n<p>\nEuromonitor a identificat opt tipuri de consumatori, \u00een func\u0163ie de obiceiurile de consum, de c\u00e2t de mult interac\u0163ioneaz\u0103 clien\u0163ii cu brandurile \u00een social media, de c\u00e2t de mult g\u0103tesc acas\u0103 sau de c\u00e2t de mult vor s\u0103 fie asem\u0103n\u0103tori cu al\u0163i oameni.<\/p>\n<p>\nDe exemplu, 74% dintre consumatorii din categoria \u201esecure traditionalists\u201c nu citesc \u00een mod obi\u015fnuit review-urile online ale produselor. Pe de alt\u0103 parte, 87% dintre consumatorii \u201eundaunted strivers\u201c cred c\u0103 este important s\u0103 \u00ee\u015fi dezvolte brandul personal online. Tot ei sunt mai lipsi\u0163i de griji \u00een ceea ce prive\u015fte cheltuielile. Totodat\u0103, doar 9% din cei plasa\u0163i \u00een categoria \u201ebalanced optimists\u201c pl\u0103nuiesc s\u0103 creasc\u0103 cheltuielile totale \u00een urm\u0103torul an, perioad\u0103 marcat\u0103 de infla\u0163ie \u015fi de o posibil\u0103 recesiune. Cei din categoria \u201eempowered activists\u201c caut\u0103 produse ecologice \u015fi cu caracteristici sustenabile pentru c\u0103 vor s\u0103 transforme lumea \u00eentr-un loc mai bun. Astfel, 69% dintre ei cump\u0103r\u0103 de la companii \u015fi branduri \u00een care au \u00eencredere. Pe de alt\u0103 parte, 90% dintre cei din categoria \u201ccautious planners\u201c vor s\u0103 men\u0163in\u0103 sau s\u0103 creasc\u0103 suma de bani economisit\u0103 \u00een urm\u0103torul an. Paradoxal, 69% dintre consumatorii impulsivi ar vrea s\u0103 cheluie bani, dar \u015fi s\u0103 economiseasc\u0103 \u00een acela\u015fi timp.<\/p>\n<p>\nPe de alt\u0103 parte, doar 9% din popula\u0163ia globului este \u00een categoria consumatorilor minimali\u015fti, cei care vor s\u0103 tr\u0103iasc\u0103 cu pu\u0163ine lucruri \u015fi cump\u0103r\u0103 doar esen\u0163ialul. Circa 77% dintre ace\u015ftia \u00eencearc\u0103 s\u0103 g\u0103seasc\u0103 solu\u0163ii pentru a-\u015fi simplifica via\u0163a \u015fi un procent similar vrea s\u0103 reduc\u0103 risipa alimentar\u0103. Doar 6% din popula\u0163ie este conservatoare \u015fi petrece mult timp acas\u0103, g\u0103te\u015fte acas\u0103, iar cei mai mul\u0163i din aceast\u0103 categorie nu fac cump\u0103r\u0103turi de impuls. Circa 52% din ei lucreaz\u0103 de acas\u0103.<\/p>\n<p>\nAstfel, consumatorii sunt diferi\u0163i, au un comportament ce poate fi influen\u0163at de mul\u0163i factori, iar companiile trebuie s\u0103 \u00eei \u00een\u0163eleag\u0103 \u015fi s\u0103 g\u00e2ndeasc\u0103 at\u00e2t campanii, c\u00e2t \u015fi produse pentru ei, pentru fiecare dintre ei.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/21029096\/2\/7-consumatorii.jpg?height=859&#038;width=530\" style=\"width: 530px; height: 859px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cei mai mul\u0163i dintre consumatorii de la nivel global, adic\u0103 18%, sunt \u00een ca\u00adtegoria \u201esecure traditionalists\u201c, adic\u0103 pot fi cu greu influen\u0163a\u0163i s\u0103-\u015fi schimbe obiceiurile de shopping, iar asta \u00een\u00adseamn\u0103 c\u0103 \u00eencearc\u0103 rar produse noi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5238,10129,16723],"class_list":["post-206653","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consumatori","tag-cumparaturi","tag-obiceiuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206653"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206653\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}