{"id":206597,"date":"2022-07-21T10:30:29","date_gmt":"2022-07-21T10:30:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206597"},"modified":"2022-07-21T10:30:29","modified_gmt":"2022-07-21T10:30:29","slug":"catalog-cele-mai-inovatoare-companii-din-romania-retargeting-biz-retargeting-app","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206597","title":{"rendered":"CATALOG CELE MAI INOVATOARE COMPANII DIN ROM\u00c2NIA &#8211; Retargeting Biz: Retargeting.app"},"content":{"rendered":"<p>\n<strong><ins>Retargeting.app, lansat\u0103 \u00een septembrie 2021, reune\u015fte toate canalele de marketing relevante pentru magazinele online (reclame automatizate Google, Facebook \u015fi Instagram, newslettere personalizate, recomand\u0103ri de produse pe site, notific\u0103ri push, SMS-uri, e-mailuri automate, campanii de Feedback \u015fi pop-up-uri).<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nPlatforma este u\u015for de folosit chiar \u015fi de utilizatorii neexperimenta\u0163i, o campanie de marketing put\u00e2nd fi creat\u0103 din doar cinci click-uri. La proiect au lucrat 15 ingineri software seniori, precum \u015fi bogate resurse; de business intelligence, testing, design, UX\/UI, project management \u015fi content.<\/p>\n<p>\n<strong><ins>Elementul de noutate: <\/ins><\/strong><\/p>\n<p>Fiecare func\u0163ionalitate a platformei Retargeting.app este automatizat\u0103 \u015fi pus\u0103 \u00een valoare cu ajutorul Inteligen\u0163ei Artificiale. Utilizatorii au acces la resurse grafice \u015fi de con\u0163inut autogenerat foarte bogate, put\u00e2nd s\u0103 modifice elementele campaniilor, astfel \u00eenc\u00e2t s\u0103 reflecte c\u00e2t mai bine identitatea de brand a afacerilor lor. Astfel, resursele umane, de timp, financiare \u015fi creative de care magazinele online ar avea nevoie pentru a se promova online sunt reduse semnificativ.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/20653018\/36\/sms-copy.jpg?height=324&#038;width=620\" style=\"width: 620px; height: 324px; border-width: 1px; border-style: solid;\" \/><\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nMagazinele online care folosesc platforma Retargeting.app beneficiaz\u0103 de automatizarea \u015fi personalizarea campaniilor de marketing (tehnologii complexe, de altfel dificil \u015fi costisitor de implementat folosind alternativele disponibile) \u00eentr-o manier\u0103 u\u015foar\u0103 \u015fi rapid\u0103. Reclamele sunt complet automatizate, ceea ce duce la optimizarea costurilor, rata de conversie poate cre\u015fte chiar \u015fi cu 15%, valoarea medie a comenzilor \u015fi timpul petrecut pe site cresc cu p\u00e2n\u0103 la 20%, iar, per ansamblu, v\u00e2nz\u0103rile magazinelor online ajung chiar \u015fi s\u0103 se dubleze. Newsletterele cu con\u0163inut personalizat, care afi\u015feaz\u0103 recomand\u0103ri de produse pe baza preferin\u0163elor \u015fi istoricului de comenzi al fiec\u0103rui cump\u0103r\u0103tor \u00een parte, au generat magazinelor online care le-au adoptat o cre\u015ftere a v\u00e2nz\u0103rilor cu peste 12% \u00eenc\u0103 din prima lun\u0103 \u015fi sunt deja folosite de peste 30% dintre utilizatorii platformei, de\u015fi au devenit disponibile abia \u00een aceast\u0103 toamn\u0103. Retargeting face personalizarea con\u0163inutului \u015fi automatizarea campaniilor de marketing accesibil\u0103 tuturor comercian\u0163ilor online, indiferent de cuno\u015ftin\u0163e tehnice, resurse de timp \u015fi nevoi, \u00eentruc\u00e2t platforma ofer\u0103 pachete construite pentru specificul fiec\u0103rei afaceri \u00een parte. Astfel, magazinele online le pot oferi vizitatorilor \u015fi abona\u0163ilor lor o experien\u0163\u0103 \u00eembun\u0103t\u0103\u0163it\u0103, ce duce la stabilirea unor leg\u0103turi mai str\u00e2nse \u015fi de lung\u0103 durat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting.app, lansat\u0103 \u00een septembrie 2021, reune\u015fte toate canalele de marketing relevante pentru magazinele online (reclame automatizate Google, Facebook \u015fi Instagram, newslettere personalizate, recomand\u0103ri de produse pe site, notific\u0103ri push, SMS-uri, e-mailuri automate, campanii de Feedback \u015fi pop-up-uri). &nbsp; Descrierea inova\u0163iei: Platforma este u\u015for de folosit chiar \u015fi de utilizatorii neexperimenta\u0163i, o campanie de marketing put\u00e2nd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211,573],"tags":[42107,49969,52170],"class_list":["post-206597","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","category-media-marketing","tag-cele-mai-inovatoare-companii-din-romania","tag-retargeting-biz","tag-retargeting-app"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206597"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206597\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}