{"id":20657,"date":"2010-05-31T18:00:00","date_gmt":"2010-05-31T18:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=20657"},"modified":"2026-04-02T16:55:39","modified_gmt":"2026-04-02T16:55:39","slug":"danone-a-ajuns-lider-pe-piata-lactatelor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=20657","title":{"rendered":"Danone a ajuns lider pe piata lactatelor"},"content":{"rendered":"<p>In euro, cifra de afaceri a inregistrat o scadere, de la 114,8<br \/>\nmilioane de euro in 2008 pana la circa 102 milioane de euro in<br \/>\n2009. Cu aceste rezultate insa, Danone a preluat pozitia de lider<br \/>\npe piata lactatelor, principalul sau competitor, Friesland Foods<br \/>\nCampina inregistrand anul trecut o cifra de afaceri de circa 100 de<br \/>\nmilioane de euro, conform informatiilor din piata.<\/p>\n<p>Aceste rezultate au fost inregistrate in contextul in care piata<br \/>\na crescut anul trecut cu 1,6 % in volum pe segmentul produselor<br \/>\nlactate proaspete si cu 3,4 % in volum in segmentul iaurtului.<br \/>\n&#8220;Pentru anul 2010 ne propunem sa continuam aceeasi strategie&#8221;,<br \/>\ndeclar\u0103 Stephane Batoux, director general, Danone Rom\u00e2nia.<\/p>\n<p>Piata lactatelor are o valoarea anuala care se plaseaza, conform<br \/>\nestimarilor, in jurul valorii de un miliard de euro. Piata este<br \/>\nputernic concurentiala, in randul marilor producatori numarandu-se<br \/>\nFriesland Campina, Danone, Lactalis, Hochland si Albalact (singura<br \/>\ncompanie cu capital romanesc din primul esalon).<\/p>\n<p>GRAFIC<br \/>\nEvolutia cifrei de afaceri a Danone (milioane de euro)<br \/>\n2004 47,7<br \/>\n2005 70,2<br \/>\n2006 87,2<br \/>\n2007 110,5<br \/>\n2008 114,8<br \/>\n2009 102,5<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone Romania a inregistrat in 2009 o crestere atat a cifrei de afaceri cat si a volumului de vanzari. Cifra de afaceri a companiei a crescut cu 3%, pana la 435 milioane de lei, iar volumul vanzarilor a crescut si el tot cu 3%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7926,6278,7718],"class_list":["post-20657","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-danone","tag-fmcg","tag-lactate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20657"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20657\/revisions"}],"predecessor-version":[{"id":40385,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20657\/revisions\/40385"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}