{"id":206463,"date":"2022-07-16T13:51:48","date_gmt":"2022-07-16T13:51:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206463"},"modified":"2022-07-16T13:51:48","modified_gmt":"2022-07-16T13:51:48","slug":"cele-mai-inovatoare-companii-din-romania-cum-si-a-propus-republica-bio-sa-revolutioneze-piata-snackurilor-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206463","title":{"rendered":"CELE MAI INOVATOARE COMPANII DIN ROM\u00c2NIA: Cum \u015fi-a propus Republica BIO s\u0103 revolu\u0163ioneze pia\u0163a snackurilor din Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong><ins>Republica BIO, unul dintre cei mai importan\u0163i produc\u0103tori \u015fi comercian\u0163i de produse destinate s\u0103n\u0103t\u0103\u0163ii din plan local, face primul pas c\u0103tre reinventarea categoriei de snack prin lansarea propriei game de gust\u0103ri bio sub brandul S\u0103n\u0103\u0163ele.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\n\u00cenc\u0103 de la \u00eenceputurile pandemiei, unele studii, citate de companie, arat\u0103 c\u0103 \u00een noul model de lucru num\u0103rul meselor \u015fi \u00een special al gust\u0103rilor aproape s-a dublat. \u00cen acela\u015fi timp, diferen\u0163a de consisten\u0163\u0103 dintre mesele principale \u015fi gust\u0103ri s-a atenuat, gust\u0103rile devenind din ce \u00een ce mai semnificative din punct de vedere caloric. Toate aceste elemente, coroborate cu anxietatea \u015fi lipsa activit\u0103\u0163ilor fizice, au condus la probleme cu cre\u015fterea \u00een greutate at\u00e2t pentru popula\u0163ia adult\u0103 activ\u0103, c\u00e2t \u015fi pentru copii. \u00cen plus, \u00een timpul pandemiei s-a remarcat o sc\u0103dere semnificativ\u0103 a frecven\u0163ei medii de consum de alimente proaspete (fructe \u015fi legume, carne, pe\u015fte, lactate), \u00een timp ce frecven\u0163ele de consum pentru restul alimentelor a crescut semnificativ, \u00een special pentru semipreparate \u015fi gust\u0103ri cu un con\u0163inut ridicat de zah\u0103r (pr\u0103jituri, biscui\u0163i \u015fi alte dulciuri). Combina\u0163ia dintre cre\u015fterea cantit\u0103\u0163ii de alimente \u015fi compozi\u0163ia nes\u0103n\u0103toas\u0103 a acestora are un impact negativ asupra s\u0103n\u0103t\u0103\u0163ii majorit\u0103\u0163ii adul\u0163ilor, dar \u015fi a copiilor. Cu toate acestea, oamenii \u00ee\u015fi doresc s\u0103 fie s\u0103n\u0103to\u015fi \u015fi s\u0103 arate bine, \u00eens\u0103 f\u0103r\u0103 a face sacrificii \u00een privin\u0163a obiceiurilor de consum (nu vor s\u0103 fie restric\u0163iona\u0163i de post sau diete) \u015fi f\u0103r\u0103 s\u0103 accepte compromisuri \u00een privin\u0163a gustului. Lu\u00e2nd \u00een calcul toate aceste realit\u0103\u0163i \u00een procesul de dezvoltare a inova\u0163iei, compania \u015fi-a propus s\u0103 lanseze o serie de produse cu dublu rol (s\u0103 potoleasc\u0103 foamea \u015fi s\u0103 suplineasc\u0103 nevoia de \u201er\u0103sf\u0103\u0163\u201d \u2013 comfort food): produse care s\u0103 aib\u0103 re\u0163ete f\u0103r\u0103 ingrediente ce pot d\u0103una s\u0103n\u0103t\u0103\u0163ii (gluten, gr\u0103simi nes\u0103n\u0103toase, zah\u0103r rafinat), dar cu un gust bun, \u015fi care s\u0103 con\u0163in\u0103 o por\u0163ie suficient de mare pentru a-\u015fi \u00eendeplini rolul, dar suficient de mic\u0103 pentru ca cei care le consum\u0103 s\u0103 poat\u0103 s\u0103-\u015fi men\u0163in\u0103 greutatea sub control sau s\u0103-\u015fi reintre \u00een form\u0103. \u201eOamenii ador\u0103 snaksurile. Dac\u0103 vorbim de produse s\u0103rate, chipsurile sunt pe primul loc. La produsele dulci ciocolata este favorita de departe. Provocarea a fost de a aduce experien\u0163a chipsurilor (pentru gama sarat\u0103) \u015fi a ciocolatei (pentru gama dulce) \u00een produse cu o re\u0163et\u0103 s\u0103n\u0103toas\u0103\u201d, spune Ciprian Stancu, fondator, Republica BIO. Cele nou\u0103 sortimente de S\u0103n\u0103\u0163ele, disponibile \u00een variante dulci \u015fi s\u0103rate, se bazeaz\u0103 pe re\u0163ete delicioase, simple, f\u0103r\u0103 conservan\u0163i sau aditivi. Folosind maxim \u015fapte ingrediente bio, fiecare produs reprezint\u0103 o alternativ\u0103 s\u0103n\u0103toas\u0103 la snaksurile conven\u0163ionale.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20653024\/42\/sanatele-dulci.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nInova\u0163ia const\u0103 \u00een a replica pl\u0103cerea consumului unor produse recunoscute ca nes\u0103n\u0103toase \u00een ni\u015fte produse s\u0103n\u0103toase. Combin\u00e2nd cereale f\u0103r\u0103 gluten (orez, porumb) cu legume (maz\u0103re, linte, n\u0103ut), provenind din culturi f\u0103r\u0103 pesticide, ierbicide sau organisme modificate genetic, compania a reu\u015fit s\u0103 creeze s\u0103n\u0103\u0163ele cu gust \u201esimilar sau mai bun\u201d (conform focus grupurilor de consumatori) dec\u00e2t variantele nes\u0103n\u0103toase pe care le \u00eenlocuiesc. \u00cen cazul s\u0103n\u0103\u0163elelor dulci, reprezentan\u0163ii businessului au ales combina\u0163ia de orez cu ciocolat\u0103 neagr\u0103 \u015fi fructe deshidratate, f\u0103r\u0103 zah\u0103r rafinat, pentru a replica pl\u0103cerea unui desert. \u00cen cazul ambelor variante, s-a introdus \u015fi conceptul de \u201econtrolul por\u0163iilor\u201d pentru a limita consumul neinten\u0163ionat de calorii (aceast\u0103 decizie a plecat de la descoperirea faptului c\u0103 \u00een momentul \u00een care un pachet de alimente\/snaksurile este desf\u0103cut, exist\u0103 tendin\u0163a de a consuma \u00eentreaga cantitate, f\u0103r\u0103 a acorda aten\u0163ie kilocaloriilor).<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nReprezentan\u0163ii companiei sunt de p\u0103rere c\u0103 introducerea S\u0103n\u0103\u0163elelor va avea efecte vizibile asupra s\u0103n\u0103t\u0103\u0163ii oamenilor prin urm\u0103toarele mecanisme: produsele nes\u0103n\u0103toase consumate p\u00e2n\u0103 acum vor fi \u00eenlocuite cu alimente nutritive \u2013 practic, datorit\u0103 compozi\u0163iei de nutrien\u0163i, acestea vor hr\u0103ni organismul f\u0103r\u0103 s\u0103 cauzeze probleme de s\u0103n\u0103tate; sunt eliminate din consum substan\u0163e care pot fi nocive corpului uman: glutenul din cereale (protein\u0103 ce poate cauza inflama\u0163ie cronic\u0103), organismele modificate genetic, pesticidele, conservan\u0163ii \u015fi aditivii nes\u0103n\u0103to\u015fi, zah\u0103rul rafinat, gr\u0103simile trans (hidrogenate, nes\u0103n\u0103toase); se va reduce consumul de kilocalorii \u015fi implicit sc\u0103derea \u00een greutate va deveni posibil\u0103; se va elimina, totodat\u0103, sentimentul de vinov\u0103\u0163ie care \u00eenso\u0163e\u015fte automat momentele \u00een care m\u00e2nc\u0103m \u201eceva bun\u201d, prin faptul c\u0103 de acum acel ceva bun este \u015fi s\u0103n\u0103tos; \u00een plus, se va p\u0103stra pl\u0103cerea consumului de snacksuri f\u0103r\u0103 a pl\u0103ti cu kilograme \u00een plus sau cu s\u0103n\u0103tatea.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20653024\/41\/gama-de-sanatele-republica-bio.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republica BIO, unul dintre cei mai importan\u0163i produc\u0103tori \u015fi comercian\u0163i de produse destinate s\u0103n\u0103t\u0103\u0163ii din plan local, face primul pas c\u0103tre reinventarea categoriei de snack prin lansarea propriei game de gust\u0103ri bio sub brandul S\u0103n\u0103\u0163ele. &nbsp; Descrierea inova\u0163iei: \u00cenc\u0103 de la \u00eenceputurile pandemiei, unele studii, citate de companie, arat\u0103 c\u0103 \u00een noul model de lucru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211,573],"tags":[42107,8297,553,52136,22923,205,52137],"class_list":["post-206463","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","category-media-marketing","tag-cele-mai-inovatoare-companii-din-romania","tag-ciocolata","tag-copii","tag-republica-bio","tag-retete","tag-sanatate","tag-sanatele"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206463"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206463\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}