{"id":206462,"date":"2022-07-16T13:50:00","date_gmt":"2022-07-16T13:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206462"},"modified":"2022-07-16T13:50:00","modified_gmt":"2022-07-16T13:50:00","slug":"cele-mai-inovatoare-companii-din-romania-cum-si-a-propus-mol-romania-sa-isi-fidelizeze-clientii-cu-ajutorul-tehnologiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206462","title":{"rendered":"CELE MAI INOVATOARE COMPANII DIN ROM\u00c2NIA: Cum \u015fi-a propus MOL Rom\u00e2nia s\u0103 \u00ee\u015fi fidelizeze clien\u0163ii cu ajutorul tehnologiei"},"content":{"rendered":"<p>\n<strong><ins><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5849\/20652986\/32\/mol-cifre.jpg?height=437&#038;width=150\" style=\"width: 150px; height: 437px; margin: 10px; float: right;\" \/>MOL Go este o aplica\u0163ie pentru telefoanele mobile, dedicat\u0103 clien\u0163ilor MOL.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nMOL Go este o aplica\u0163ie creat\u0103 pentru clien\u0163ii MOL, prin care ace\u015ftia au acces la servicii precum localizarea rapid\u0103 a produselor \u015fi serviciilor comercializate \u00een sta\u0163iile MOL, de la carburant la sp\u0103l\u0103torie auto sau cafeaua Fresh Corner. Principalele func\u0163ionalit\u0103\u0163i ale aplica\u0163iei sunt: virtualizarea cardului de loialitate MultiBonus \u2013 posibilitatea utiliz\u0103rii direct din aplica\u0163ie \u015fi eviden\u0163a tranzac\u0163iilor \u015fi a balan\u0163ei punctelor de loialitate; \u00eenscrierea rapid\u0103 \u00een campaniile cu premii \u2013 mecanism de \u00eenregistrare simplificat, \u00eenscriere unic\u0103; accesul la oferte speciale valabile \u00een sta\u0163iile MOL \u015fi disponibile doar pentru utilizatorii aplica\u0163ie; emiterea rapid\u0103 a unui nou card MultiBonus sau recuperarea cardului utilizat anterior.<\/p>\n<p>\nProiectul a fost dezvoltat de echipa de comunicare omnichannel de la nivelul Grupului MOL,&nbsp; \u00eempreun\u0103 cu echipa retail loyalty &#038; digital din cadrul diviziei de retail a MOL Rom\u00e2nia: Maria Chelemen, marketing&#038;digital manager; Gabriela Lungu, digital expert; Anca Popescu, loyalty operations manager; Andreea Ciuperc\u0103, loyalty operations manager; Robert Muntean, loyalty specialist. Aplica\u0163ia MOL Go este implementat\u0103 \u00een mai multe dintre \u0163\u0103rile \u00een care Grupul MOL are opera\u0163iuni de retail, varianta lansat\u0103 de echipa din Rom\u00e2nia fiind adaptat\u0103 pie\u0163ei locale.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nVirtualizarea cardului de loialitate MultiBonus \u015fi posibilitatea de \u00eenscriere rapid\u0103 \u00een campaniile de marketing MOL Rom\u00e2nia. Acces \u00een permanen\u0163\u0103 la beneficiile MultiBonus.ro prin utilizarea cardului de loialitate virtual, direct \u00een aplica\u0163ia MOL Go. Acumularea de puncte de loialitate la fiecare tranzac\u0163ie, care pot fi utilizate apoi pentru achizi\u0163ionarea de produse din magazinele sta\u0163iilor MOL \u015fi beneficiul direct al ofertelor \u015fi reducerilor exclusive.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nCre\u015fterea ratei de reten\u0163ie a clien\u0163ilor loiali cu peste 10% comparativ cu 2020 \u015fi \u00eentr-un procent asem\u0103n\u0103tor, cre\u015fterea num\u0103rului de clien\u0163i activi care utilizeaz\u0103 cardul de loialitate \u00een sta\u0163iile de servicii MOL. Aplica\u0163ia MOL Go a ob\u0163inut rezultate excelente \u00eenc\u0103 din primele luni de la lansare.&nbsp; Conceptul aplica\u0163iei a fost reproiectat \u00een iunie 2021, odat\u0103 cu lansarea campaniei MOL EVO Summer.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOL Go este o aplica\u0163ie pentru telefoanele mobile, dedicat\u0103 clien\u0163ilor MOL. &nbsp; Descrierea inova\u0163iei: MOL Go este o aplica\u0163ie creat\u0103 pentru clien\u0163ii MOL, prin care ace\u015ftia au acces la servicii precum localizarea rapid\u0103 a produselor \u015fi serviciilor comercializate \u00een sta\u0163iile MOL, de la carburant la sp\u0103l\u0103torie auto sau cafeaua Fresh Corner. Principalele func\u0163ionalit\u0103\u0163i ale aplica\u0163iei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,531],"tags":[42107,52135,18556],"class_list":["post-206462","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-energie","tag-cele-mai-inovatoare-companii-din-romania","tag-mol-go","tag-mol-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206462"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206462\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}