{"id":206404,"date":"2022-07-14T19:57:33","date_gmt":"2022-07-14T19:57:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206404"},"modified":"2022-07-14T19:57:33","modified_gmt":"2022-07-14T19:57:33","slug":"inca-un-miliardar-fara-productie-in-sectorul-dulciurilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206404","title":{"rendered":"\u00cenc\u0103 un \u201emiliardar\u201c f\u0103r\u0103 produc\u0163ie \u00een sectorul dulciurilor"},"content":{"rendered":"<p>\n<strong>\u2666 Produc\u0103torul Kinder \u015fi Nutella a avut afaceri de peste 1 miliard de lei \u00een 2021, plus 19%.<\/strong><\/p>\n<p>\nFerrero Rom\u00e2nia, unul dintre cei mai mari juc\u0103tori de pe pia\u0163a dulciurilor de pe plan local, a termi\u00adnat anul 2021 cu o cifr\u0103 de afaceri record de 1,049 mld. lei, \u00een cre\u015ftere cu 19% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e.<\/p>\n<p>\nAstfel, Ferrero a intrat \u00een \u201eclubul\u201c compa\u00adniilor din sectorul dulciurilor cu afaceri de peste 1 mld. lei, al\u0103turi de Nestl\u00e9 Rom\u00e2nia, care mai are \u00eens\u0103 \u00een portofoliu \u015fi cafea \u015fi m\u00e2ncare pentru animale de companie. Ferrero Rom\u00e2nia a avut un profit net de 30 mil. lei, \u00een sc\u0103dere cu 24% fa\u0163\u0103 de anul precedent. Compania are \u00een portofoliu branduri precum Kinder, Raffaello, Tic Tac, Nutella \u015fi Ferrero Rocher.<\/p>\n<p>\nGrupul italian nu de\u0163ine o fabric\u0103 \u00een Rom\u00e2nia, astfel c\u0103 cei peste 70 de angaja\u0163i pe care \u00eei are \u00een Rom\u00e2nia lucreaz\u0103 predominant \u00een departa\u00admente precum v\u00e2nz\u0103ri \u015fi marketing. Ferrero este unul dintre cei mai mari juc\u0103tori de pe pia\u0163a local\u0103 a dulciurilor, concur\u00e2nd pe anumite segmente cu companii precum Mondelez (Milka, Poiana), Mars, Nestl\u00e9 \u015fi Kandia Dulce, ultima firm\u0103 fiind \u015fi cel mai mare produc\u0103tor local de ciocolat\u0103.<\/p>\n<p>\nCre\u015fterea de pe plan local din ultimii ani a determinat compania s\u0103-\u015fi m\u0103reasc\u0103 \u015fi birourile. Astfel, Ferrero a semnat cu Globalworth, cel mai mare proprietar de bi\u00adrouri de pe plan local, pentru extinderea cu<\/p>\n<p>\n660 de metri p\u0103tra\u0163i de birouri \u00een pro\u00adiectul Globalworth Tower din Capital\u0103 \u00eencep\u00e2nd cu luna septembrie 2021. \u00cen urma tranzac\u0163iei, Ferrero a ajuns s\u0103 ocupe o suprafa\u0163\u0103 total\u0103 de 1.660 de metri p\u0103tra\u0163i \u00een ansamblul cu 26 de etaje, potrivit datelor furnizate anul trecut de&nbsp; Globalworth.<\/p>\n<p>\nConsumul de ciocolat\u0103 \u00een Rom\u00e2nia este de circa 2,2 kilograme per capita pe an, rom\u00e2nii fiind la coada clasamentului la nivel euro\u00adpean \u00een ceea ce prive\u015fte consumul de ciocolat\u0103, conform ultimelor date.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrero Rom\u00e2nia, unul dintre cei mai mari juc\u0103tori de pe pia\u0163a dulciurilor de pe plan local, a termi\u00adnat anul 2021 cu o cifr\u0103 de afaceri record de 1,049 mld. lei, \u00een cre\u015ftere cu 19% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14097,84,259,315],"class_list":["post-206404","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-dulciuri","tag-miliardar","tag-productie","tag-sector"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206404"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206404\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}