{"id":206315,"date":"2022-07-12T19:46:50","date_gmt":"2022-07-12T19:46:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=206315"},"modified":"2022-07-12T19:46:50","modified_gmt":"2022-07-12T19:46:50","slug":"o-romanca-a-fost-numita-chief-creative-officer-al-agentiei-de-marketing-digital-mrm-in-marea-britanie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=206315","title":{"rendered":"O rom\u00e2nc\u0103 a fost numit\u0103 chief creative officer al agen\u0163iei de marketing digital MRM \u00een Marea Britanie"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\"><span style=\"color:#b22222;\">\u2666<\/span><\/span> MRM este parte a grupului de comunicare, media \u015fi advertising McCann, unul dintre juc\u0103torii mari din domeniu.<\/strong><\/em><\/p>\n<p>\nExecutivul rom\u00e2n Ioana Filip a fost numit\u0103 \u00een func\u0163ia de chief creative office al agen\u0163iei de marketing digital MRM pe pia\u0163a din Marea Britanie, potrivit unui anun\u0163 f\u0103cut de grup. Pentru ea, aceast\u0103 pozi\u0163ie \u00eenseamn\u0103 revenirea \u00een Europa \u015fi totodat\u0103 \u00een cadrul grupului McCann, din care agen\u0163ia MRM face parte.<\/p>\n<p>\n\u201eM\u0103 bucur c\u0103 m-am \u00eentors \u00een cadrul MRM pentru a relua c\u0103l\u0103toria \u00eempreun\u0103. Faptul c\u0103 \u015ftiu mul\u0163i oameni \u00een re\u0163ea, faptul c\u0103 sunt familiarizat\u0103 cu ce \u00eenseamn\u0103 cultura organiza\u0163ional\u0103, \u00eemi ofer\u0103 o pozi\u0163ie bun\u0103 la start \u00een aceast\u0103 c\u0103l\u0103torie al c\u0103rei scop este dezvoltarea celei mai creative echipe digitale din Marea Britanie\u201d, a spus Ioana Filip.<\/p>\n<p>\n\u00cen ultimii patru ani \u015fi jum\u0103tate, ea a locuit \u00een SUA, la Chicago, unde a lucrat pentru compania Energy BBDO. Ultima pozi\u0163ie de\u0163inut\u0103, \u00eencep\u00e2nd cu acum circa un an, a fost cea de EVP (Executive Vice President) &#8211; executive creative director, rolul s\u0103u fiind acela de supraveghea tot ce \u0163ine de inova\u0163ie \u015fi activare la nivelul \u00eentregului portofoliu al agen\u0163iei. Ea este unul dintre cei mai premia\u0163i zece directori de crea\u0163ie din SUA, conform unui clasament al The One Show (un program de premiere cunoscut \u00een advertising), citat de MRM. MRM este parte a grupului de comunicare, media \u015fi advertising McCann, unul dintre juc\u0103torii mari din domeniu.&nbsp;<\/p>\n<p>\nAnterior plec\u0103rii \u00een SUA, timp ce circa un deceniu, Ioana Filip a de\u0163inut diferite func\u0163ii \u00een cadrul McCann \u00een Rom\u00e2nia, inclusiv \u00een MRM. Cea mai recent\u0103 pozi\u0163ie \u00eenainte de a deveni expat a fost aceea de executive creative director MRM Rom\u00e2nia \u015fi group creative director McCann Rom\u00e2nia.<\/p>\n<p>\nDe altfel, executivul \u015fi-a construit \u00eentreaga carier\u0103 \u00een domeniul advertisingului, absolvind Universitatea SNSPA, Facultatea de Comunicare \u015fi Rela\u0163ii Publice, conform profilului s\u0103u de pe re\u0163eaua de socializare de business LinkedIn. Totodat\u0103, ea a urmat un program \u00een cadrul universit\u0103\u0163ii americane MIT \u00een care a studiat inteligen\u0163a artificial\u0103.<\/p>\n<p>\n\u00cen noul s\u0103u rol, acela de chief creative officer pentru MRM Marea Britanie, Ioana Filip va coordona procesul creativ al agen\u0163iei ce are \u00een portofoliu companii precum Microsoft, Sanofi, Subway sau John Lewis Finance. Pentru aceast\u0103 pozi\u0163ie ea se va reloca la Londra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executivul rom\u00e2n Ioana Filip a fost numit\u0103 \u00een func\u0163ia de chief creative office al agen\u0163iei de marketing digital MRM pe pia\u0163a din Marea Britanie, potrivit unui anun\u0163 f\u0103cut de grup. Pentru ea, aceast\u0103 pozi\u0163ie \u00eenseamn\u0103 revenirea \u00een Europa \u015fi totodat\u0103 \u00een cadrul grupului McCann, din care agen\u0163ia MRM face parte.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,52087,9647,7251,52088,13510,22,52089],"class_list":["post-206315","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-chief-creative-officer","tag-comunicare","tag-marea-britanie","tag-marketing-digital","tag-mccann","tag-media","tag-mrm"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/206315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}