{"id":205997,"date":"2022-07-03T12:08:05","date_gmt":"2022-07-03T12:08:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205997"},"modified":"2022-07-03T12:08:05","modified_gmt":"2022-07-03T12:08:05","slug":"top-digital-transformers-george-peltecu-fondator-director-general-nativia","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205997","title":{"rendered":"TOP DIGITAL TRANSFORMERS: George Peltecu, fondator, director general, Nativia"},"content":{"rendered":"

\n1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate?<\/strong><\/p>\n

\nTransparen\u0163\u0103 pentru management:<\/p>\n

\n\u00b7<\/strong> Vizibilitate asupra P&L \u00een timp real \u015fi gross margin la nivel de servicii;<\/p>\n

\n\u00b7<\/strong> Evaluat return on investment \u00een digital marketing;<\/p>\n

\nConfort pentru client:<\/p>\n

\n\u00b7<\/strong> Rezultatele analizelor accesate cu un click;<\/p>\n

\n\u00b7<\/strong> Rezultate imagistice primite pe e-mail;<\/p>\n

\n\u00b7<\/strong> Reminder consulta\u0163ii;<\/p>\n

\n\u00b7<\/strong> Eliminat formulare paper-based \u015fi automatizat data entry;<\/p>\n

\nRezultate medicale mai bune pentru client:<\/p>\n

\n\u00b7<\/strong> Urm\u0103rim traseul pacientului \u00een clinic\u0103 \u015fi \u00eei amintim de treatment compliance (fie c\u0103 e prezentarea la morfologia trimestrial\u0103 sau la mamografia bianual\u0103);<\/p>\n

\n\u00b7<\/strong> \u00cembun\u0103t\u0103\u0163irea interpret\u0103rilor. imagistice prin intermediul AI (nu este momentan aplicabil la noi)<\/p>\n

\n2. Cum a stimulat pandemia digitalizarea \u00een cazul companiei pe care o reprezenta\u0163i?<\/strong><\/p>\n

\nAm fost printre primii care au implementat un modul de telemedicin\u0103 prin care medicii s\u0103 poat\u0103 oferi consulta\u0163ii online \u015fi s\u0103 \u0163in\u0103 leg\u0103tura cu pacientele. Din p\u0103cate nu a fost un proiect de succes, medicii prefer\u00e2nd consulta\u0163iile fizice \u00een detrimentul celor online datorit\u0103 specificului obstetricii-ginecologiei, care necesit\u0103 investiga\u0163ii fizice \u00een vederea plas\u0103rii unui diagnostic.<\/p>\n

\n

\nExperien\u0163\u0103:<\/strong> <\/span><\/p>\n

\n\u2022 BS Finance \u2013 Northeastern University ; MBA \u2013 Georgetown University;
\n\u2022 Management consulting \u2013 healthcare focus (PwC \u2013 Associate Manager);
\n\u2022 Pharma (Roche \u2013 Product Manager);
\n\u2022 Healthcare (Nativia \u2013 Founder, Cronos Med \u2013 Investor, Medima Health \u2013 Business Development Director).<\/span><\/p>\n

\nDomeniile pe care se concentreaz\u0103 \u00een prezent:<\/strong> healthcare \u2013 obstetric\u0103, ginecologie, fertilizare in-vitro, cursuri puericultur\u0103.<\/span><\/p>\n

\n

\n3. Cum poate deveni digitalizarea un factor de diferen\u0163iere, un avantaj competitiv, \u00een domeniul \u00een care activa\u0163<\/strong>i?<\/p>\n

\n1. Un proces mai bun de luare a deciziilor: Prin intermediul unui patient management system ce ofer\u0103 un modul de analytics, deciziile care anterior erau assumption-driven acum devin data-driven;<\/p>\n

\n2. O cre\u015ftere a ratei de reten\u0163ie: Prin datele existente \u00een sistemul informatic, pacientele care vin la servicii recurente (spre exemplu, monitorizarea sarcinii) pot fi urm\u0103rite cu u\u015furin\u0163\u0103 \u015fi anun\u0163ate c\u00e2nd trebuie s\u0103 vin\u0103 la urm\u0103toarea investiga\u0163ie \u00een cazul \u00een care nu s-au programat la aceasta;  <\/p>\n

\n3. Un serviciu mai bun pentru clien\u0163i: Sistem automatizat de feedback prin care pacientele primesc un sms la un customer service questionnaire. Astfel, la 20 de minute dup\u0103 achitarea consultului, putem s\u0103 depist\u0103m pacientele nemul\u0163umite, s\u0103 le aflam nemul\u0163umirea pentru a ne pune la punct pe viitor \u015fi s\u0103 le contact\u0103m pentru a o remedia.<\/p>\n

\n4. Care sunt cele mai importante proiecte digitale \u00een care v-a\u0163i implicat \u015fi ce investi\u0163ii au fost direc\u0163ionate \u00een acestea?<\/strong><\/p>\n

\n1. Un modul de patient management;<\/p>\n

\n2. Automatizarea transmiterii analizelor; <\/p>\n

\n3. Automatizarea colect\u0103rii de feedback;<\/p>\n

\n4. Un modul de e-commerce pe site pentru achizi\u0163ia de cursuri de puericultura;<\/p>\n

\n5. Automatizarea formularului de consim\u0163\u0103m\u00e2nt \u2013 datele pacientelor sunt colectate la recep\u0163ie prin introducerea buletinului \u00eentr-un scanner de buletine, popularea acestora \u00een sistemul informatic \u015fi semnarea digital\u0103 pe tablet\u0103 a formularului de consim\u0163\u0103m\u00e2nt populat cu datele pacientei;<\/p>\n

\n5. Care sunt top 3 obiective pe care vi le-a\u0163i propus prin prisma digitaliz\u0103rii pentru compania pe care o reprezenta\u0163i?<\/strong><\/p>\n

\nVrem s\u0103 devenim o organiza\u0163ie, s\u0103 \u00eembun\u0103t\u0103\u0163im transpunerea de leaduri din online \u00een program\u0103ri efectuate, s\u0103 urm\u0103rim progresul gravidelor pentru a m\u0103ri rata de reten\u0163ie. <\/p>\n

\n6. Care sunt provoc\u0103rile pe care le \u00eent\u00e2mpina\u0163i c\u00e2nd vine vorba despre transformarea digital\u0103?<\/strong><\/p>\n

\nC\u00e2teva dintre provoc\u0103rile pe care le \u00eent\u00e2mpin\u0103m c\u00e2nd vine vorba despre transformarea digital\u0103 \u0163in de furnizorii care s\u0103 ofere solu\u0163ii integrate
\n\u00eentr-un buget rezonabil, rigiditatea c\u00e2nd vine vorba de customizarea solu\u0163iilor existente \u015fi integrarea acestora cu
\nsoft-uri; response rate foarte lung din partea furnizorilor, care prioritizeaz\u0103 clien\u0163ii mari (prioritizeaz\u0103 \u00een func\u0163ie de taxa lunar\u0103 pl\u0103tit\u0103 de furnizor).<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Cum a\u0163i defini transformarea digital\u0103 \u00een domeniul dvs. de activitate? Transparen\u0163\u0103 pentru management: \u00b7 Vizibilitate asupra P&L \u00een timp real \u015fi gross margin la nivel de servicii; \u00b7 Evaluat return on investment \u00een digital marketing; Confort pentru client: \u00b7 Rezultatele analizelor accesate cu un click; \u00b7 Rezultate imagistice primite pe e-mail; \u00b7 Reminder consulta\u0163ii; […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571,7211],"tags":[11737,20197,52003,52004],"class_list":["post-205997","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","category-comert","tag-director-general","tag-fondator","tag-george-peltecu","tag-nativia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205997"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205997\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}