{"id":205281,"date":"2022-06-12T22:24:57","date_gmt":"2022-06-12T22:24:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205281"},"modified":"2022-06-12T22:24:57","modified_gmt":"2022-06-12T22:24:57","slug":"marketplace-ul-sau-mallul-virtual-a-devenit-cel-mai-mare-pariu-al-retailerilor-locali-in-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205281","title":{"rendered":"Marketplace-ul sau mallul virtual a devenit cel mai mare pariu al retailerilor locali \u00een online"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\"><span style=\"color:#b22222;\">\u2666<\/span><\/span> Retailerul online eMAG a fost primul juc\u0103tor mare care a pariat pe un astfel de concept, care a ajuns ast\u0103zi la peste 42.000 de selleri activi cu 11 milioane de oferte.<\/strong><\/em><\/p>\n<p>\nRetailerii electro-IT Altex \u015fi Flanco \u015fi brandul de mod\u0103 online Answear au decis c\u0103 dezvoltarea \u00een mediul virtual se poate face folosind conceptul de marketplace, ce presupune reunirea sub aceea\u015fi umbrel\u0103 virtual\u0103 a c\u00e2t mai multor comercian\u0163i care v\u00e2nd de la haine la materiale de construc\u0163ii \u015fi de la alimente la cosmetice.<\/p>\n<p>\n\u201eAm dezvoltat categorii noi \u00een online, unde cre\u015ftem continuu, vom da drumul la marketplace la \u00eenceputul trimestrului trei. Participarea lui Altex, \u00een tot ecosistemul de retail, se va diversifica \u015fi practic vom conduce o anumit\u0103 tranzi\u0163ie de la conceptul omnichannel la cel de marketplace, \u00een care vrem s\u0103 oferim nu doar categoria electro-IT, ci \u015fi celelalte categorii de produse\u201d, spunea recent Dan Ostahie, fondatorul Altex, liderul comer\u0163ului electro-IT local.<\/p>\n<p>\nUn marketplace poate fi comparat &#8211; \u00eentr-o anumit\u0103 m\u0103sur\u0103 &#8211; cu un mall. Diferen\u0163a dintre cele dou\u0103 este dat\u0103 de faptul c\u0103 un centru comercial offline are o suprafa\u0163\u0103 limitat\u0103, iar \u00een mediul virtual, nu exist\u0103 limit\u0103 de suprafa\u0163\u0103, regulile jocului fiind altfele.<\/p>\n<p>\n\u201e\u00cen peste 800 de categorii diferite, exist\u0103 zeci de mii de produse disponibile. Cred c\u0103 suntem cel mai mare mall din Rom\u00e2nia, unde te po\u0163i plimba cu c\u00e2teva click-uri. Platformele de tip marketplace ofer\u0103 acces la multe produse \u015fi mul\u0163i furnizori la care probabil clien\u0163ii nu ar ajunge altfel\u201d, spunea recent Stejara Pircan, senior VP eMAG. Compania a lansat propriul marketplace acum circa un deceniu.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerii electro-IT Altex \u015fi Flanco \u015fi brandul de mod\u0103 online Answear au decis c\u0103 dezvoltarea \u00een mediul virtual se poate face folosind conceptul de marketplace, ce presupune reunirea sub aceea\u015fi umbrel\u0103 virtual\u0103 a c\u00e2t mai multor comercian\u0163i care v\u00e2nd de la haine la materiale de construc\u0163ii \u015fi de la alimente la cosmetice.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9734,59,51859,51858,539,413],"class_list":["post-205281","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-concept","tag-emag","tag-mallul-virtual","tag-marketplace-ul","tag-online","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205281"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205281\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}