{"id":205274,"date":"2022-06-12T13:06:30","date_gmt":"2022-06-12T13:06:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205274"},"modified":"2022-06-12T13:06:30","modified_gmt":"2022-06-12T13:06:30","slug":"top-digital-transformers-cum-si-a-propus-kaufland-sa-isi-fidelizeze-clientii-prin-digitalizare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205274","title":{"rendered":"Top Digital Transformers: cum \u015fi-a propus Kaufland s\u0103 \u00ee\u015fi fidelizeze clien\u0163ii prin digitalizare"},"content":{"rendered":"<p>\n<strong><ins>Kaufland Card este primul program de loialitate al re\u0163elei Kaufland, o solu\u0163ie digital\u0103 \u015fi sustenabil\u0103, care r\u0103spl\u0103te\u015fte clien\u0163ii fideli cu reduceri, puncte bonus de loialitate \u015fi beneficii precum promo\u0163iile personalizate.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20652855\/19\/kaufland.jpg?height=346&#038;width=150\" style=\"width: 150px; height: 346px; margin: 10px; float: right;\" \/>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nDisponibil at\u00e2t \u00een format fizic, c\u00e2t \u015fi digital, direct \u00een aplica\u0163ia mobil\u0103 Kaufland \u2013 Oferte \u015fi Nout\u0103\u0163i, acestuia ofer\u0103 clien\u0163ilor acces la promo\u0163ii cu reduceri importante, create exclusiv pentru utilizatorii Kaufland Card; posibilitatea de a colecta \u015fi folosi puncte bonus de loialitate pentru achitarea produselor din campanii non-food, precum \u015fi promo\u0163ii personalizate, \u00een func\u0163ie de obiceiurile de cump\u0103rare ale fiec\u0103rui client. \u00cen dezvoltarea proiectului a fost implicat Valer Hanca\u015f, director comunicare \u015fi corporate affairs, Kaufland Rom\u00e2nia.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\n\u00cen ultimul an, aplica\u0163ia Kaufland Card a fost \u00eembun\u0103t\u0103\u0163it\u0103 cu noi func\u0163ii suplimentare, printre care K-Scan \u015fi cupoanele de CSR. K-Scan este r\u0103spunsul companiei pentru to\u0163i consumatorii care \u00ee\u015fi doresc autonomie, rapiditate \u015fi mai mult\u0103 siguran\u0163\u0103 la cump\u0103r\u0103turi. Noua func\u0163ionalitate ofer\u0103 clien\u0163ilor posibilitatea de a-\u015fi scana singuri produsele, iar la casa de marcat doar s\u0103 finalizeze plata cump\u0103r\u0103turilor. Procedeul poate fi efectuat fie cu propriul telefon mobil, prin aplica\u0163ie, fie cu ajutorul scannerului de m\u00e2n\u0103, recent introdus \u00een magazine. Telefonul mobil personal sau scannerele de m\u00e2n\u0103 calculeaz\u0103 suma de plat\u0103, care se poate achita apoi direct la casele express. \u00cen acest mod, experien\u0163a la cump\u0103r\u0103turi devine mult mai rapid\u0103 \u015fi mai sigur\u0103, sunt evitate aglomera\u0163ia \u015fi a\u015fteptarea la cas\u0103 \u015fi nu mai este nevoie de a\u015fezarea cump\u0103r\u0103turilor pe band\u0103 \u015fi \u00eenapoi \u00een co\u015f. Tot anul acesta, a fost introdus\u0103 \u015fi o component\u0103 de CSR \u00een programul de loialitate. \u00centre 22 noiembrie \u015fi 10 decembrie, clien\u0163ii utilizatori de Kaufland Card digital au putut folosi cupoanele de CSR disponibile \u00een aplica\u0163ie pentru a vota \u00een favoarea uneia dintre cele trei organiza\u0163ii nonguvernamentale cu impact relevant la nivel comunitar, care \u00ee\u015fi vor \u00eemp\u0103r\u0163i un buget total de 100.000 de euro, pus la dispozi\u0163ie de companie. Ini\u0163iativa este o premier\u0103 la nivel interna\u0163ional pentru Kaufland, Rom\u00e2nia fiind prima \u0163ar\u0103 \u00een care se implementeaz\u0103 o astfel de campanie.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nLa programul Kaufland Card au aderat \u00een primul r\u00e2nd cei mai loiali clien\u0163i ai magazinului, urm\u00e2nd ca pe m\u0103sura dezvolt\u0103rii acestuia, s\u0103 li se al\u0103ture \u015fi clien\u0163i noi, clien\u0163i cu o frecven\u0163\u0103 mai redus\u0103, dar care au descoperit avantajele programului \u015fi au r\u0103mas membri loiali lui. \u00cen prezent, programul de loialitate a ajuns la peste 2,8 milioane de membri, dep\u0103\u015find estim\u0103rile de target stabilite \u00eenainte de lansare. Clien\u0163ii au r\u0103spuns pozitiv fa\u0163\u0103 de ofertele personalizate, care au venit \u00een \u00eent\u00e2mpinarea obiceiurilor individuale de consum. Prima gam\u0103 variat\u0103 de oferte pus\u0103 la dispozi\u0163ia clien\u0163ilor prin intermediul programului de loialitate al Kaufland s-a transformat \u00eentr-o destina\u0163ie de tip \u201eone-stop shopping\u201d, at\u00e2t de necesar\u0103 \u00een perioada pandemiei, \u00een special.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20652855\/21\/a4-ong-fapte-bune.jpg?height=877&#038;width=620\" style=\"width: 620px; height: 877px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaufland Card este primul program de loialitate al re\u0163elei Kaufland, o solu\u0163ie digital\u0103 \u015fi sustenabil\u0103, care r\u0103spl\u0103te\u015fte clien\u0163ii fideli cu reduceri, puncte bonus de loialitate \u015fi beneficii precum promo\u0163iile personalizate. &nbsp; Descrierea inova\u0163iei: Disponibil at\u00e2t \u00een format fizic, c\u00e2t \u015fi digital, direct \u00een aplica\u0163ia mobil\u0103 Kaufland \u2013 Oferte \u015fi Nout\u0103\u0163i, acestuia ofer\u0103 clien\u0163ilor acces la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[10403,9879,7555,42107,51856,48120,7541],"class_list":["post-205274","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-aplicatie","tag-beneficii","tag-campanie","tag-cele-mai-inovatoare-companii-din-romania","tag-kaufland-card","tag-kaufland-romania","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205274"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205274\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}