{"id":205273,"date":"2022-06-12T13:03:00","date_gmt":"2022-06-12T13:03:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205273"},"modified":"2022-06-12T13:03:00","modified_gmt":"2022-06-12T13:03:00","slug":"top-digital-transformers-cum-digitalizeaza-platforma-stailer-industria-de-beauty-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205273","title":{"rendered":"Top Digital Transformers. Cum digitalizeaz\u0103 platforma \u201eStailer\u201d industria de beauty din Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong><ins>Stailer s-a lansat \u00een noiembrie 2020, cu o investi\u0163ie ini\u0163ial\u0103 de 200.000 de euro, c\u00e2nd antreprenorii Andrei Ursachi, Naliciadji Vladislav, Attila Gere \u015fi Bogdan Clipici au considerat c\u0103 ideea de a oferi o platform\u0103 de program\u0103ri online pentru saloanele de beauty acoper\u0103 o nevoie important\u0103 din pia\u0163\u0103, mai ales \u00een contextul pandemiei, c\u00e2nd multe afaceri au trecut printr-un proces fulger de digitalizare. Nivelul sc\u0103zut de folosire a tehnologiei \u00een acest sector de business crea a\u015fadar, premisele unei pie\u0163e \u201eblue ocean\u201d, aproape deloc explorat\u0103 \u015fi f\u0103r\u0103 concuren\u0163\u0103, deci cu un poten\u0163ial mare de cre\u015ftere.<\/ins><\/strong><\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20652813\/18\/stailer-cifre.jpg?height=355&#038;width=150\" style=\"width: 150px; height: 355px; margin: 10px; float: right;\" \/><\/strong><strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nPrintre elementele care caracterizeaz\u0103 Stailer, reprezentan\u0163ii businessului enumer\u0103: simplitatea \u015fi viteza cu care po\u0163i rezerva, clien\u0163ii av\u00e2nd posibilitatea de a se programa la saloane de \u00eenfrumuse\u0163are unde pot vedea \u00een timp real spa\u0163iile disponibile pentru rezerv\u0103ri; tansparen\u0163a, consumatorii av\u00e2nd posibilitatea de a compara pre\u0163uri \u015fi servicii; accesul la review-uri \u015fi ordonarea saloanelor dup\u0103 filtre, inclusiv dup\u0103 notele acordate de al\u0163i clien\u0163i, recenziile saloanelor fiind verificate, deoarece doar utilizatorii care au folosit deja Stailer pot oferi recenzii, dar \u015fi marketingul activ puternic, Stailer furniz\u00e2nd program\u0103ri suplimentare \u015fi clien\u0163i noi.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nClien\u0163ii au la dispozi\u0163ie un catalog online, care con\u0163ine lucr\u0103rile postate de profesioni\u015ftii parteneri Stailer, din care se pot inspira. Acesta le ofer\u0103 posibilitatea s\u0103 se programeze cu un singur click pe poza cu coafura sau manichiura preferat\u0103, machiajul sau alt serviciu exemplificat. Spre deosebire de alte servicii care au \u00eencercat catalogarea \u015fi centralizarea profesioni\u015ftilor din beauty, Stailer nu are un cost lunar, nu necesit\u0103 un abonament, ci este implementat simplu, rapid \u015fi gratuit. Costuri exist\u0103 numai la realizarea unei program\u0103ri, iar tariful este fix, indiferent de valoarea serviciului programat. Marketingul Stailer face ca un salon s\u0103 nu depun\u0103 niciun efort pentru a primi noi clien\u0163i.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\n\u00cen prezent, peste 500 de clien\u0163i se programeaz\u0103 zilnic prin Stailer, de unde rezult\u0103 un num\u0103r de aproximativ 15.000 pe lun\u0103, iar compania estimeaz\u0103 c\u0103 \u00een luna decembrie vor fi peste 20.000. Cre\u015fterea num\u0103rului de clien\u0163i \u015fi a program\u0103rilor este semnificativ\u0103. Multe saloane partenere primesc \u00een fiecare lun\u0103 peste 150 de program\u0103ri suplimentare, iar astfel \u00ee\u015fi cresc veniturile cu p\u00e2n\u0103 la 2.000 de euro lunar. Deja 800 de saloane din 22 de ora\u015fe din Rom\u00e2nia sunt listate pe Stailer. P\u00e2n\u0103 la finalul anului 2021, reprezentan\u0163ii businessului \u00ee\u015fi doresc ca num\u0103rul s\u0103 ajung\u0103 la 1.000. Planurile pentru 2022 sunt legate \u00een principal de extinderea Stailer pe plan interna\u0163ional, \u00een acest sens compania preg\u0103tind o echip\u0103 dedicat\u0103 pentru Ungaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stailer s-a lansat \u00een noiembrie 2020, cu o investi\u0163ie ini\u0163ial\u0103 de 200.000 de euro, c\u00e2nd antreprenorii Andrei Ursachi, Naliciadji Vladislav, Attila Gere \u015fi Bogdan Clipici au considerat c\u0103 ideea de a oferi o platform\u0103 de program\u0103ri online pentru saloanele de beauty acoper\u0103 o nevoie important\u0103 din pia\u0163\u0103, mai ales \u00een contextul pandemiei, c\u00e2nd multe afaceri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[42107,51855,50381],"class_list":["post-205273","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-cele-mai-inovatoare-companii-din-romania","tag-digitalizarea-industriei-de-beauty-din-romania","tag-stailer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205273"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205273\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}