{"id":205256,"date":"2022-06-11T11:10:13","date_gmt":"2022-06-11T11:10:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205256"},"modified":"2022-06-11T11:10:13","modified_gmt":"2022-06-11T11:10:13","slug":"un-nou-hub-al-mustarului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205256","title":{"rendered":"Un nou \u201ehub\u201d al mu\u015ftarului"},"content":{"rendered":"

\nMu\u015ftarul cel mai celebru \u00een lume este acela fran\u0163uzesc din Dijon, iar pe plan local cu siguran\u0163\u0103 toat\u0103 lumea este familiar\u0103 cu mu\u015ftarul de Tecuci. Dar cine spune c\u0103 arta prepar\u0103rii acestuia nu poate fi \u00eembog\u0103\u0163it\u0103, completat\u0103, des\u0103v\u00e2r\u015fit\u0103 \u015fi \u00een alte col\u0163uri ale lumii, ale \u0163\u0103rii? De pild\u0103, la Cluj-Napoca, unde Tatiana Kovacs a creat o poveste \u015fi un brand care inten\u0163ioneaz\u0103 s\u0103 popularizeze un nou loc pe hart\u0103 \u00een fabricarea acestui sos: Mu\u015ftar DELACLUJ.<\/strong><\/p>\n

\n <\/p>\n

\nPrima re\u0163et\u0103 de mu\u015ftar am f\u0103cut-o acas\u0103, a fost re\u0163eta pentru Mu\u015ftar Gurmandia. So\u0163ul meu, n\u0103scut \u00een T\u00e2rgu-Mure\u015f, \u015fi-a amintit de mu\u015ftarul din copil\u0103ria lui, cu gust de hrean. Am luat leg\u0103tura cu domnul care producea mu\u015ftarul respectiv \u015fi am preluat re\u0163eta de la d\u00e2nsul. Am cizelat-o \u015fi, momentan, producem sub denumirea de Mu\u015ftar Hreanitor\u201d, poveste\u015fte Tatiana Kovacs.<\/p>\n

\nNumele pe care le-a dat sortimentelor \u00eei apar\u0163in ei \u015fi so\u0163ului ei, care se implic\u0103 \u00een business c\u00e2nd vine vorba despre comunicarea cu clien\u0163ii, transport \u015fi gestionarea website-ului. A\u015fa au ap\u0103rut Mu\u015ftarul Camping, Mu\u015ftarul Gurmandia, Meat the Sos \u015fi Mu\u015ftarul Hreanitor, iar Mu\u015ftarul Gothic, de culoare neagr\u0103, a fost o ambi\u0163ie a lor de a realiza un sortiment care nu are culoarea galben\u0103 clasic\u0103 a acestui ingredient.<\/p>\n

\nToate tipurile pot fi consumate inclusiv de cei care au intoleran\u0163\u0103 la gluten. \u201eProdusele sunt v\u00e2ndute direct la magazine, b\u0103c\u0103nii, m\u0103cel\u0103rii, magazine cu specialit\u0103\u0163i, dar sunt \u015fi parte din co\u015furi cadou de business. Pre\u0163urile difer\u0103 de la un magazin la altul, comercian\u0163ii av\u00e2nd adaosuri cuprinse \u00eentre 30 \u015fi 100%.\u201d \u00cens\u0103 din atelierul de produc\u0163ie, amplasat la Apahida, l\u00e2ng\u0103 Cluj-Napoca, produsele pleac\u0103 la pre\u0163uri cuprinse \u00eentre 8 \u015fi 11 lei, cre\u015fterea tuturor costurilor determin\u00e2ndu-i totu\u015fi pe cei doi antreprenori s\u0103 opereze o scumpire cu aproximativ 15% a mu\u015ftarului \u00een perioada urm\u0103toare.<\/p>\n

\n\u201eCred c\u0103 cel mai mare impact \u00eel vor avea scumpirile actuale de la borcane, capace, materie prim\u0103, transport, utilit\u0103\u0163i\u201d, spune fondatoarea Mu\u015ftarului DELACLUJ. Tatiana Kovacs este absolvent\u0103 a Facult\u0103\u0163ii de Arte Ioan Andreescu din Cluj-Napoca, denumit\u0103 ast\u0103zi Universitatea de Art\u0103 \u015fi Design, \u00eens\u0103 a preferat s\u0103 dea domeniul \u00een care s-a specializat pe un alt fel de art\u0103 \u2013 cea de factur\u0103 gastronomic\u0103. P\u00e2n\u0103 a pus pe picioare atelierul de produc\u0163ie, a fost nevoie de investi\u0163ii care s-au ridicat la 20.000 de euro. \u00cen ceea ce prive\u015fte cifra de afaceri, aceasta a ajuns, \u00een a doua jum\u0103tate din 2021, la 40.000 de lei. \u201ePlanul pentru 2022 este de a extinde num\u0103rul de magazine unde sunt prezente produsele noastre, dar \u015fi de a moderniza procesul de \u00eembuteliere \u015fi de etichetare\u201d, m\u0103rturise\u015fte Tatiana Kovacs.<\/p>\n

\n\"\"<\/p>\n

\nMu\u015ftarul Gothic, de culoare neagr\u0103, a fost o ambi\u0163ie a celor doi antreprenori de a realiza un sortiment care nu are culoarea galben\u0103 clasic\u0103 a acestui ingredient.<\/strong><\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/span><\/span><\/strong><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/strong><\/a>.<\/p>\n

\n\"\"<\/p>\n

\nTerramont \u2013 organizare de drume\u0163ii (Cluj-Napoca)<\/strong><\/p>\n

\nFondator: George Petri\u015for<\/p>\n

\nCifr\u0103 de afaceri anual\u0103: 120.000 de euro<\/p>\n

\nPrezen\u0163\u0103: zona Clujului<\/p>\n

\n

\n\"\"<\/p>\n

\nAMcustoms \u2013 atelier auto (Bucure\u015fti)<\/strong><\/p>\n

\nFondator: Marian Ioni\u0163\u0103<\/strong><\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 6.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2021: 250.000 de lei (circa 50.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nChopChopWood \u2013 atelier de prelucrare a lemnului (Bucure\u015fti)<\/strong><\/p>\n

\nFondator: Mihai Dunca<\/p>\n

\nPrezen\u0163\u0103: online \u015fi la t\u00e2rguri<\/p>\n

\n

\n\"\"<\/p>\n

\nBoier Clothing \u2013 brand de haine (Timi\u015foara)<\/strong><\/p>\n

\nFondatori: Sergiu Privistirescu \u015fi George D\u0103uceanu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 10.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nHiO \u2013 servicii de curierat (Ia\u015fi)<\/strong><\/p>\n

\nFondator: Bogdan \u0162ermure<\/p>\n

\nCifr\u0103 de afaceri: 2 mil. lei (400.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: \u015fapte ora\u015fe din zona Moldovei<\/p>\n

\n
\n
\n

\n\"\"<\/a><\/p>\n

\nZF, Banca Transilvania \u015fi Vodafone  au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. <\/strong>Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n<\/div>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mu\u015ftarul cel mai celebru \u00een lume este acela fran\u0163uzesc din Dijon, iar pe plan local cu siguran\u0163\u0103 toat\u0103 lumea este familiar\u0103 cu mu\u015ftarul de Tecuci. Dar cine spune c\u0103 arta prepar\u0103rii acestuia nu poate fi \u00eembog\u0103\u0163it\u0103, completat\u0103, des\u0103v\u00e2r\u015fit\u0103 \u015fi \u00een alte col\u0163uri ale lumii, ale \u0163\u0103rii? De pild\u0103, la Cluj-Napoca, unde Tatiana Kovacs a creat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,37552,51847,22923,51846],"class_list":["post-205256","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-mustar","tag-mustar-delacluj","tag-retete","tag-tatiana-kovacs"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205256"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205256\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}