{"id":205085,"date":"2022-06-06T16:21:00","date_gmt":"2022-06-06T16:21:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205085"},"modified":"2026-04-09T05:17:04","modified_gmt":"2026-04-09T05:17:04","slug":"surpriza-ce-se-intampla-cu-magazinele-profi-din-romania-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205085","title":{"rendered":"Surpriz\u0103: Ce se \u00eent\u00e2mpl\u0103 cu magazinele Profi din Rom\u00e2nia"},"content":{"rendered":"<p>\n<span>Lan\u0163ul de magazine Profi a ajuns s\u0103 aib\u0103 un num\u0103r aproape egal de magazine partenere \u015fi integrate, dup\u0103 ce la finalul lunii mai compania a semnat contractul pentru cel d<\/span>e al 800-lea magazin partener, \u00een&nbsp; Vi\u015feu de Sus, jud. Maramure\u015f.<\/p>\n<p>\nExtinderea re\u0163elei cu astfel de colabor\u0103ri face parte din strategia de dezvoltare a Profi, ca \u00een urm\u0103torii c\u00e2\u0163iva ani toate magazinele s\u0103 ajung\u0103 s\u0103 fie administrate de c\u0103tre parteneri.<\/p>\n<p>\n\u201cDup\u0103 un \u00eenceput lent \u015fi plin de provoc\u0103ri, c\u00e2nd testam conceptul iar poten\u0163ialii parteneri \u00ee\u015fi puneau problema cum s\u0103 \u00een\u0163eleag\u0103 parteneriatul, diferit de sistemul franciz\u0103, am \u00eenv\u0103\u0163at cum s\u0103-l adapt\u0103m la condi\u0163iile existente pentru a ob\u0163ine rezultate optime,\u201d a declarat Magda Amarie, Director Operational, Departament Partener Profi.<\/p>\n<p>\n\u00cen medie, perioada de la&nbsp; semnarea contractului de parteneriat p\u00e2n\u0103 la deschiderea magazinului este de&nbsp; cel pu\u0163in patru luni, timp care include selec\u0163ia, prelucrarea documentelor \u015fi trainingul necesar. \u00cen func\u0163ie de abilit\u0103\u0163ile fiec\u0103rui candidat, este totu\u015fi posibil ca intervalul de timp s\u0103 fie \u015fi ceva mai lung.<\/p>\n<p>\nO parte importnat\u0103 dintre partenerii actuali sunt&nbsp; fo\u015fti \u015fefi de magazin Profi, care au preluat unitatea \u015fi au acum propria lor afacere. Unii dintre parteneri administreaz\u0103 dou\u0103, trei, chiar \u015fi cinci magazine partener.<\/p>\n<p>\n<span>Profi de\u0163inea la finalul anului trecut peste 1.550 de magazine pe su\u00adp\u00adrafa\u0163\u0103 mic\u0103.<\/span><\/p>\n<p>\n<span>Lan\u0163ul de magazine Profi, controlat de fondul de investi\u0163ii Mid Europa Partners, a ob\u0163inut anul trecut o cifr\u0103 de afaceri de 9,5 mld. lei, cu 7,8% mai mare dec\u00e2t cea din 2020. <span>Compania a r\u0103mas pe minus anul trecut, cu o pierdere de 130 mil. lei, pu\u0163in mai mare dec\u00e2t cea din 2020.<\/span><\/span><\/p>\n<p>\n<span><span><span>\u201eA\u015fa cum men\u0163ionam \u015fi \u00een trecut, rezultatul net nu este relevant \u00een cazul nostru, \u00eentruc\u00e2t dezvoltarea per\u00adma\u00adnent\u0103 a re\u0163elei de magazine presupune chel\u00adtuieli cu amortiz\u0103rile \u00een cre\u015ftere constant\u0103 \u015fi dob\u00e2nzi pentru creditele contractate pentru a su\u0163ine aceast\u0103 dezvoltare. Dac\u0103 la acestea adaug\u0103m \u015fi amortizarea goodwill, o caracteristic\u0103 a contabilit\u0103\u0163ii rom\u00e2ne\u015fti, ajungem la EBITDA 2021 \u00een sum\u0103 de 423 milioane lei, cu 12% mai mare dec\u00e2t \u00een 2020,\u201c a declarat Andrei Bica, directorul financiar al re\u0163elei de magazine Profi.<\/span><\/span><\/span><\/p>\n<p>\n<span><span>Retailerul ce de\u0163ine supermarketuri \u015fi magazine de proximitate a continuat expansiunea, \u00eens\u0103 \u00eentr-un ritm mai lent, \u015fi a deschis anul trecut peste 170 de magazine noi \u015fi a remodelat alte circa 75.<\/span><\/span><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163ul de magazine Profi a ajuns s\u0103 aib\u0103 un num\u0103r aproape egal de magazine partenere \u015fi integrate, dup\u0103 ce la finalul lunii mai compania a semnat contractul pentru cel de al 800-lea magazin partener, \u00een&nbsp; Vi\u015feu de Sus, jud. Maramure\u015f. Extinderea re\u0163elei cu astfel de colabor\u0103ri face parte din strategia de dezvoltare a Profi, ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8301,387,62,8320],"class_list":["post-205085","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-magazin","tag-magazine","tag-parteneri","tag-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205085"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205085\/revisions"}],"predecessor-version":[{"id":205111,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205085\/revisions\/205111"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}