{"id":205056,"date":"2022-06-06T08:53:32","date_gmt":"2022-06-06T08:53:32","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205056"},"modified":"2022-06-06T08:53:32","modified_gmt":"2022-06-06T08:53:32","slug":"sanatate-in-era-fast-forward","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205056","title":{"rendered":"S\u0103n\u0103tate \u00een era fast-forward"},"content":{"rendered":"<p>\n<strong>Rapiditatea, economisirea de timp \u015fi accesul u\u015for la informa\u0163ii sunt criteriile esen\u0163iale \u015fi c\u00e2nd vine vorba de pacien\u0163ii din ce \u00een ce mai gr\u0103bi\u0163i. \u00cen acest context, digitalizarea reprezint\u0103 principalul diferen\u0163iator \u00een asigurarea formulei de succes pentru un furnizor de servicii medicale, dup\u0103 cum observ\u0103 R\u0103zvan Predica, Country Manager al Affidea Rom\u00e2nia, \u00een catalogul TOP DIGITAL TRANSFORMERS.<\/strong><\/p>\n<p>\nDomeniul serviciilor medicale are nevoie de implementarea unor ample procese de digitalizare pentru a oferi pacien\u0163ilor rapiditate \u00een accesarea acestora, posibilitatea de stocare \u00een condi\u0163ii de maxim\u0103 siguran\u0163\u0103 a informa\u0163iilor medicale (rezultate analize laborator, investiga\u0163ii imagistice, diagnostice etc.), economisirea timpului dedicat proceselor birocratice, transparen\u0163\u0103 pe toat\u0103 durata rela\u0163iei pacient \u2013 centru medical (informa\u0163ii privind manoperele medicale efectuate, costuri, rezultate etc.)\u201d, descrie R\u0103zvan Predica, Country Manager al Affidea Rom\u00e2nia, felul \u00een care crede el c\u0103 digitalizarea poate influen\u0163a domeniul serviciilor medicale.<\/p>\n<p>\nGrupul pe care R\u0103zvan Predica \u00eel reprezint\u0103 este prezent de 30 de ani \u00een 16 \u0163\u0103ri din Europa \u015fi furnizeaz\u0103 servicii medicale prin peste 280 de centre de diagnostic imagistic de \u00eenalt\u0103 performan\u0163\u0103, laboratoare de analize medicale \u015fi centre de tratament al cancerului, folosind tehnologii medicale de ultim\u0103 genera\u0163ie la nivel mondial. \u00cen Rom\u00e2nia, Affidea de\u0163ine un num\u0103r total de 36 de centre, pun\u00e2nd la dispozi\u0163ia pacien\u0163ilor o gam\u0103 extins\u0103 de servicii de radiologie imagistic\u0103 \u015fi medicin\u0103 nuclear\u0103 de \u00eenalt\u0103 performan\u0163\u0103, servicii clinice integrate (consulta\u0163ii de specialitate \u015fi spitalizare de zi) \u015fi de medicin\u0103 de laborator (analize medicale).<\/p>\n<p>\nDin punctul de vedere al lui R\u0103zvan Predica, componenta digital\u0103 este aproape nelipsit\u0103 \u00eentr-un business de succes, indiferent de domeniul de activitate al acestuia. \u201eAst\u0103zi, tot ce facem are o component\u0103 digital\u0103, fie e vorba de informare, telemedicin\u0103, facem shopping online, comand\u0103m m\u00e2ncare, pl\u0103tim facturi, via\u0163a noastr\u0103 per ansamblu s-a transformat, digitalul devenind parte integrant\u0103 \u015fi indispensabil\u0103. Un business f\u0103r\u0103 componenta digital\u0103 nu are mari \u015fanse de supravie\u0163uire.\u201d<\/p>\n<p>\nEl adaug\u0103 c\u0103 \u00een cadrul Affidea Hiperdia Rom\u00e2nia, ei \u015fi-au propus s\u0103 se pozi\u0163ioneze la cele mai ridicate standarde interna\u0163ionale, iar \u00een aceast\u0103 direc\u0163ie deruleaz\u0103 un amplu proces de digitalizare. Aceasta devine o necessitate \u015fi \u00een contextul \u00een care se adreseaz\u0103 unei pie\u0163e din ce \u00een ce mai educate \u015fi mai competitive, a\u015ftept\u0103rile pacien\u0163ilor fiind mult mai mari \u015fi mai complexe dec\u00e2t \u00een urm\u0103 cu c\u00e2\u0163iva ani: \u201e\u00cen cadrul companiei analiz\u0103m \u015fi oferim solu\u0163ii, inclusiv digitale, pentru a oferi o experien\u0163\u0103 c\u00e2t mai pl\u0103cut\u0103 \u015fi conform nevoilor medicale ale acestora. Calitate, rapiditate, accesibilitate, transparen\u0163\u0103 sunt criterii de evaluare pe care pacien\u0163ii le urm\u0103resc, iar dac\u0103 al\u0103tur\u0103m \u015fi echipamente ultraperformante \u015fi expertiza medical\u0103 de top avem formula de succes. Din aceasta formul\u0103 un procent important este realizat prin canalele digitale\u201d. \u00cen r\u00e2ndul exemplelor men\u0163ionate de el se num\u0103r\u0103 conceptul de Centre Medicale Paperless (\u00een cadrul c\u0103rora au fost \u00eenlocuite fluxurile opera\u0163ionale clasice pe h\u00e2rtie cu varianta digital\u0103 pe tablete), crearea aplica\u0163iei My Affidea \u00een care pacien\u0163ii \u00ee\u015fi pot \u00eenc\u0103rca dosarele medicale, indiferent unde au fost realizate investiga\u0163iile (iar cele realizate \u00een cele 36 de centre ale lor sunt \u00eenc\u0103rcate direct de ei), precum \u015fi demararea de parteneriate strategice cu platforme digitale pentru a facilita \u015fi mai mult accesul pacien\u0163ilor la serviciile medicale.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20873989\/3\/coperta.jpg?height=339&#038;width=250\" style=\"width: 250px; height: 339px; margin: 10px; float: left;\" \/>C\u00e2nd vine vorba de provoc\u0103rile legate de implementarea serviciilor digitale, el men\u0163ioneaz\u0103 identificarea celor mai bune formule de explicare \u015fi de atragere a pacien\u0163ilor \u00een v\u00e2rst\u0103 c\u0103tre noile instrumente digitale \u2013 \u201e\u015etim \u00eens\u0103 c\u0103 pentru aceast\u0103 categorie de pacien\u0163i este nevoie de mai mult timp \u015fi r\u0103bdare\u201d.<\/p>\n<p>\nCe urmeaz\u0103 din perspectiva obiectivelor digitale ale grupului Affidea \u00een continuare? R\u0103zvan Predica enumer\u0103 c\u00e2teva \u0163inte clare: cre\u015fterea accesibilit\u0103\u0163ii pacien\u0163ilor la serviciile medicale ale Affidea Hiperdia, rapiditate \u00een stabilirea unor program\u0103ri, \u00een comunicarea cu personalul medical, informare \u015fi con\u015ftientizare asupra importan\u0163ei medicinei preventive.<\/p>\n<p>\n&nbsp;<\/p>\n<div>\n<p>\n<strong><span style=\"color:#000080;\">Catalogul \u201eTop Digital Transformers\u201d <\/span>reprezint\u0103 un proiect realizat de Business MAGAZIN \u015fi sus\u0163inut de compania DocProcess, care are menirea recunoa\u015fterii meritelor acelor persoane ce au \u00eenregistrat reu\u015fite \u00een domeniul transform\u0103rii digitale. Ne-am axat pe companii considerate a fi \u00een avangarda transform\u0103rii digitale de c\u0103tre reprezentan\u0163ii acestora \u015fi de c\u0103tre pia\u0163\u0103. Acest proiect nu reprezint\u0103 un clasament, iar numele incluse \u00een cadrul catalogului nu sunt, cu siguran\u0163\u0103, numele tuturor liderilor digitali din companii: lista este deschis\u0103 \u015fi a\u015ftept\u0103m \u00een continuare propunerile dvs., at\u00e2t pentru articolele din Business MAGAZIN, c\u00e2t \u015fi pentru edi\u0163iile viitoare ale acestui proiect.<\/strong><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rapiditatea, economisirea de timp \u015fi accesul u\u015for la informa\u0163ii sunt criteriile esen\u0163iale \u015fi c\u00e2nd vine vorba de pacien\u0163ii din ce \u00een ce mai gr\u0103bi\u0163i. \u00cen acest context, digitalizarea reprezint\u0103 principalul diferen\u0163iator \u00een asigurarea formulei de succes pentru un furnizor de servicii medicale, dup\u0103 cum observ\u0103 R\u0103zvan Predica, Country Manager al Affidea Rom\u00e2nia, \u00een catalogul TOP [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[51790,51247,22465,406,42,408,36420,205,7374],"class_list":["post-205056","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-affidea-romania","tag-digital-transformers","tag-laborator","tag-medici","tag-medicina","tag-pacienti","tag-razvan-predica","tag-sanatate","tag-servicii-medicale"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205056"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205056\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}