{"id":205051,"date":"2022-06-05T14:38:34","date_gmt":"2022-06-05T14:38:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=205051"},"modified":"2022-06-05T14:38:34","modified_gmt":"2022-06-05T14:38:34","slug":"povestea-lui-antonio-zanussi-omul-din-spatele-electrocasnicelor-folosite-in-gospodariile-din-intreaga-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=205051","title":{"rendered":"Povestea lui Antonio Zanussi, omul din spatele electrocasnicelor folosite \u00een gospod\u0103riile din \u00eentreaga lume"},"content":{"rendered":"<p>\n<strong>De la un mic atelier de c\u00e2\u0163iva zeci de metri p\u0103tra\u0163i, antreprenorul Antonio Zanussi a reu\u015fit s\u0103 transforme compania de electrocasnice care \u00eei poart\u0103 numele \u00eentr-un brand cunoscut la nivel interna\u0163ional. Ce inova\u0163ii a lansat pe parcurs?<\/strong><\/p>\n<p>\nAntonio Zanussi s-a n\u0103scut pe 7 mai 1890 \u00een Brugnera, parte a provinciei italiene Udine la acea vreme, \u00eentr-o familie numeroas\u0103, cu nou\u0103 copii. Tat\u0103l s\u0103u, Achille, era fierar, iar mama sa, Teresa Isola, artizan. La v\u00e2rsta de 16 ani, dup\u0103 moartea mamei sale, s-a mutat \u00een provincia Pordenone \u015fi s-a angajat \u00eentr-o companie unde repara aragaze \u015fi sobe. \u00cen 1916, dup\u0103 ce a acumulat c\u00e2\u0163iva ani de experien\u0163\u0103, a renun\u0163at la locul de munc\u0103 \u015fi a decis s\u0103 porneasc\u0103 propria afacere. Pe un lot de p\u0103m\u00e2nt, a deschis un mic atelier de numai 30 de metri p\u0103tra\u0163i, \u00een care a \u00eenceput s\u0103 repare \u015fi s\u0103 produc\u0103 electrocasnice de buc\u0103t\u0103rie, oper\u00e2nd sub numele de Officina Fumisteria Antonio Zanussi, \u00eempreun\u0103 cu trei angaja\u0163i. \u00cen acela\u015fi an s-a c\u0103s\u0103torit cu Emilia Michelotto, al\u0103turi de care a avut doi copii, Guido \u015fi Lino. Compania a crescut rapid, ajung\u00e2nd, \u00een anii de dup\u0103 r\u0103zboi, la o echip\u0103 de 19 angaja\u0163i, iar atelierul a fost extins pe o suprafa\u0163\u0103 total\u0103 de 120 de metri p\u0103tra\u0163i, lucru posibil prin prisma succesului \u00eenregistrat odat\u0103 cu lansarea primului cuptor standard pe lemne, dotat cu plit\u0103 din font\u0103, pe care Zanussi \u00eencepuse s\u0103 \u00eel produc\u0103 inclusiv pentru export. Au urmat \u015fi alte inova\u0163ii, printre care s-au num\u0103rat primul aragaz \u015fi primul frigider cu decongelare automat\u0103. La un deceniu de la fondare, compania avea deja propriul catalog de produse. \u00cen 1932 antreprenorul s-a rec\u0103s\u0103torit cu Irma Cenat, \u00eempreun\u0103 cu care a mai avut un fiu, Antonio. La un an distan\u0163\u0103, Zanussi a \u00eenceput s\u0103 \u00ee\u015fi comercializeze produsele sub brandul Rex, numit astfel dup\u0103 un cunoscut transatlantic italian. Acesta a devenit, \u00een scurt timp, brandul-fanion sub care compania a \u00eenregistrat un succes comercial r\u0103sun\u0103tor. Businessul producea, la acea dat\u0103, \u00een jur de 6.000 de produse pe an, \u00eentr-o fabric\u0103 cu 100 de angaja\u0163i, \u00eentins\u0103 acum pe 4.000 de metri p\u0103tra\u0163i. Antreprenorul a murit pe 21 noiembrie 1946, \u00een urma unui atac de cord. Ulterior, conducerea companiei a fost preluat\u0103 de cei doi fii mai mari, care lucrau deja de ceva timp \u00een afacerea familiei. Sub conducerea acestora, afacerea a ajuns, dup\u0103 Al Doilea R\u0103zboi Mondial, lider de pia\u0163\u0103 \u00een Italia \u015fi unul dintre cei mai importan\u0163i produc\u0103tori europeni de electrocasnice, mai ales dup\u0103 ce fiii fondatorului au c\u0103l\u0103torit \u00een Statele Unite pentru a descoperi noi inova\u0163ii pe care s\u0103 le importe acas\u0103. \u00cen 1984, brandul, care avea de c\u00e2\u0163iva ani dificult\u0103\u0163i financiare, a fost achizi\u0163ionat de la Electrolux, companie cu venituri de 120 de milioane de euro \u00een 2021 \u015fi 52.000 de angaja\u0163i, suedezii reu\u015find s\u0103 acopere, \u00een urma tranzac\u0163iei, \u015fi sudul Europei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la un mic atelier de c\u00e2\u0163iva zeci de metri p\u0103tra\u0163i, antreprenorul Antonio Zanussi a reu\u015fit s\u0103 transforme compania de electrocasnice care \u00eei poart\u0103 numele \u00eentr-un brand cunoscut la nivel interna\u0163ional. Ce inova\u0163ii a lansat pe parcurs? Antonio Zanussi s-a n\u0103scut pe 7 mai 1890 \u00een Brugnera, parte a provinciei italiene Udine la acea vreme, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,512],"tags":[51785,31819,7144],"class_list":["post-205051","post","type-post","status-publish","format-standard","hentry","category-comert","category-revista-bm","tag-antonio-zanussi","tag-capitalistul-saptamanii","tag-electrocasnice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205051"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205051\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}