\n Timp de cel pu\u0163in un deceniu, re\u0163eta Burger King pentru expansiunea european\u0103 s-a bazat pe un parteneriat de asociere, \u00een principal cu francize, pentru a deschide \u015fi a opera noi loca\u0163ii, scrie Reuters.<\/p>\n
\nDar acum, lan\u0163ul de fast-food are o problem\u0103 uria\u015f\u0103 \u00een Rusia. Acesta nu a reu\u015fit s\u0103 renun\u0163e la parteneriatul s\u0103u sau s\u0103 \u00eenchid\u0103 cele aproximativ 800 de loca\u0163ii francizate \u00een urma invaziei Rusiei \u00een Ucraina din februarie.<\/p>\n
\nBurger King a oprit sprijinul corporativ pentru loca\u0163iile sale din Rusia \u00een luna martie. Compania mam\u0103 Restaurant Brands International Inc (RBI) (QSR.TO), care a fost format\u0103 \u00een 2014, c\u00e2nd Burger King a fuzionat cu Tim Hortons, a declarat pe 17 martie c\u0103 \u00eencearc\u0103 s\u0103 \u00ee\u015fi v\u00e2nd\u0103 participa\u0163ia \u00een societatea mixt\u0103. cite\u015fte mai mult<\/p>\n
\nCu toate acestea, sanc\u0163iunile actuale impuse de \u0163\u0103rile occidentale \u00eempotriva Rusiei limiteaz\u0103 drastic grupul de posibili cump\u0103r\u0103tori, a declarat o persoan\u0103 familiarizat\u0103 cu aceast\u0103 chestiune.<\/p>\n
\nReuters nu a putut stabili care este stadiul oric\u0103ror negocieri.<\/p>\n
\nO parte a problemei, au declarat avoca\u0163ii \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, este complexitatea acordului de master franciz\u0103 de tip joint-venture, care permite Burger King s\u0103 ob\u0163in\u0103 profit din v\u00e2nz\u0103rile de burgeri Whopper f\u0103r\u0103 riscul de a folosi propriul capital.<\/p>\n
\nSpre deosebire de rivalul McDonald’s Corp (MCD.N), care de\u0163ine marea majoritate a loca\u0163iilor sale din Rusia \u015fi care inten\u0163ioneaz\u0103 s\u0103 le v\u00e2nd\u0103 unui francizat existent cite\u015fte mai mult , compania-mam\u0103 a Burger King, cu sediul \u00een Toronto, nu de\u0163ine niciunul dintre restaurantele proprii din Rusia.<\/p>\n
\n“Exist\u0103 doar o atmosfer\u0103 contractual\u0103 \u015fi juridic\u0103 foarte complex\u0103 \u00een acest moment, care nu ofer\u0103 franciza\u0163ilor \u015fi francizorilor din Rusia nicio op\u0163iune bun\u0103”, a declarat Liz Dillon, partener la Lathrop GPM din Minneapolis.<\/p>\n
\nPotrivit unei scrisori deschise adresate angaja\u0163ilor pe 17 martie de c\u0103tre pre\u015fedintele RBI International, David Shear, RBI de\u0163ine o participa\u0163ie de 15% \u00een Burger King Russia Ltd, societatea sa mixt\u0103 din Rusia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Timp de cel pu\u0163in un deceniu, re\u0163eta Burger King pentru expansiunea european\u0103 s-a bazat pe un parteneriat de asociere, \u00een principal cu francize, pentru a deschide \u015fi a opera noi loca\u0163ii, scrie Reuters. Dar acum, lan\u0163ul de fast-food are o problem\u0103 uria\u015f\u0103 \u00een Rusia. Acesta nu a reu\u015fit s\u0103 renun\u0163e la parteneriatul s\u0103u sau s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11197,365],"class_list":["post-205029","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-burger-king","tag-rusia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205029"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/205029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}