{"id":204952,"date":"2022-05-30T21:04:39","date_gmt":"2022-05-30T21:04:39","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=204952"},"modified":"2022-05-30T21:04:39","modified_gmt":"2022-05-30T21:04:39","slug":"surpriza-ce-se-intampla-cu-magazinele-profi-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=204952","title":{"rendered":"Surpriz\u0103: Ce se \u00eent\u00e2mpl\u0103 cu magazinele Profi din Rom\u00e2nia"},"content":{"rendered":"

\n\u2666 <\/span>\u00cen 2021, Profi a deschis peste 170 de magazine noi \u015fi a remodelat alte circa 75 \u2666 <\/span>Re\u0163eaua avea \u00een total, la finalul anului trecut, peste 1.550 de supermarketuri \u015fi magazine mici.<\/strong><\/p>\n

\nLan\u0163ul de magazine Profi, controlat de fondul de investi\u0163ii Mid Europa Partners, a ob\u0163inut anul trecut o cifr\u0103 de afaceri de 9,5 mld. lei, cu 7,8% mai mare dec\u00e2t cea din 2020. Cre\u015fterea este sub cea a consumului \u00een ansamblul s\u0103u, dat fiind c\u0103 cifra de afaceri \u00een comer\u0163ul cu am\u0103nuntul (cel mai important indicator pentru consumul privat) a crescut cu peste 10% anul trecut, potrivit INS.<\/p>\n

\nMai mult, pentru Profi, acesta este primul an c\u00e2nd businessul posteaz\u0103 un avans de o cifr\u0103 (sub 10%). Pentru aceast\u0103 analiz\u0103 au fost luate \u00een calcul rezultatele companiei de dup\u0103 2005, acestea fiind cele mai recente disponibile. Spre compara\u0163ie, \u00een cele mai bune momente, avansul era de 40-50%, cum a fost cazul \u00een 2015, spre exemplu.<\/p>\n

\nReprezentan\u0163ii companiei spun despre anul trecut c\u0103 au existat dificult\u0103\u0163i din cauza restric\u0163iilor de func\u0163ionare a magazinelor ca urmare a crizei COVID. Ei fac referire la orarul de func\u0163ionare al unit\u0103\u0163ilor.<\/p>\n

\n\u201ePe de alt\u0103 parte, o contribu\u0163ie relevant\u0103 la avansul v\u00e2nz\u0103rilor au avut-o magazinele deschise \u015fi remodelate pe noul format Profi, acestea \u00eenregistr\u00e2nd o cre\u015ftere like for like de 16%, cu mult peste media companiei.\u201c<\/p>\n

\n\u00cen fiecare din ultimii ani, compania anun\u0163a una dintre cele mai bune evolu\u0163ii din comer\u0163ul alimentar, cre\u015fterea fiind sus\u0163inut\u0103 \u00eentr-o bun\u0103 parte de expansiunea alert\u0103, cu p\u00e2n\u0103 la 250 de magazine noi anual. Totu\u015fi, oficialii Profi spuneau de fiecare dat\u0103 c\u0103 \u015fi like for like (rezultatele acelora\u015fi magazine comparate) exist\u0103 o cre\u015ftere.<\/p>\n

\n\u00cen ceea ce prive\u015fte 2021, retailerul ce de\u0163ine supermarketuri \u015fi magazine de proximitate a continuat expansiunea, \u00eens\u0103 \u00eentr-un ritm mai lent. Mai exact, Profi a deschis peste 170 de magazine noi \u015fi a remodelat alte circa 75. Compania a \u00eenceput s\u0103 comunice \u015fi remodel\u0103rile abia \u00een 2021, c\u00e2nd a \u015fi \u00eenceput un proces mai amplu \u00een acest sens.<\/p>\n

\n\u0162inta ini\u0163ial\u0103 a Profi pentru 2021 era de 250 de unit\u0103\u0163i noi. Apoi, oficialii re\u0163elei au anun\u0163at c\u0103 vor de fapt ca p\u00e2n\u0103 la finalul anului s\u0103 fie inaugurate \u015fi modernizate \u00een total 250 de unit\u0103\u0163i, lucru care s-a \u00eent\u00e2mplat.<\/p>\n

\n\u201eModernizarea presupune un volum mai mare de munc\u0103 dec\u00e2t o inaugurare\u201c, spuneau anterior oficialii lan\u0163ului.<\/p>\n

\n\u00centr-un an normal, compania are un buget de investi\u0163ii de circa 100 mil. euro, bani ce merg at\u00e2t c\u0103tre deschideri \u015fi remodel\u0103ri, dar \u015fi c\u0103tre logistic\u0103 \u015fi portofoliu.<\/p>\n

\nPentru 2021, oficialii Profi nu comunic\u0103 o valoare, dar spun c\u0103 investi\u0163iile au crescut cu 15%.<\/p>\n

\n\u201e\u00cen 2022 ne propunem s\u0103 cre\u015ftem din nou bugetul de investi\u0163ii, cu peste 20%, pentru a sus\u0163ine realizarea a p\u00e2n\u0103 la 300 de ma\u00adgazine pe noul format Profi – dintre care 150 de magazine noi (iar restul remodelate \u2013 n.red.), dezvoltarea aplica\u0163iei Profi precum \u015fi alte ini\u0163iative digitale importante (home delivery, RPA, IT cloud, etc), dar \u015fi extinderea capacit\u0103\u0163ii logistice care trebuie s\u0103 \u0163in\u0103 pasul cu v\u00e2nz\u0103rile \u00een cre\u015ftere continu\u0103.\u201c<\/p>\n

\n\u00cen ceea ce prive\u015fte rezultatele financiare, compania a r\u0103mas pe minus anul trecut, cu o pierdere de 130 mil. lei, pu\u0163in mai mare dec\u00e2t cea din 2020. \u201eA\u015fa cum men\u0163ionam \u015fi \u00een trecut, rezultatul net nu este relevant \u00een cazul nostru, \u00eentruc\u00e2t dezvoltarea per\u00adma\u00adnent\u0103 a re\u0163elei de magazine presupune chel\u00adtuieli cu amortiz\u0103rile \u00een cre\u015ftere constant\u0103 \u015fi dob\u00e2nzi pentru creditele contractate pentru a su\u0163ine aceast\u0103 dezvoltare. Dac\u0103 la acestea adaug\u0103m \u015fi amortizarea goodwill, o caracteristic\u0103 a contabilit\u0103\u0163ii rom\u00e2ne\u015fti, ajungem la EBITDA 2021 \u00een sum\u0103 de 423 milioane lei, cu 12% mai mare dec\u00e2t \u00een 2020,\u201c a declarat Andrei Bica, directorul financiar al re\u0163elei de magazine Profi.<\/p>\n

\nRetailerul Profi, ce de\u0163inea la finalul anului trecut peste 1.550 de magazine pe su\u00adp\u00adrafa\u0163\u0103 mic\u0103, este singurul juc\u0103tor din co\u00admer\u0163ul modern controlat de un fond de in\u00adves\u00adti\u0163ii, Mid Europa Partners. Acesta a intrat \u00een ac\u0163ionariat \u00een 2016, prelu\u00e2nd com\u00adpania de la un alt fond, Enterprise Investors. \u00cen contextul \u00een care fondurile pe\u00adtrec \u00een ac\u0163ionariatul unei companii 4-6 ani, \u00een pia\u0163\u0103 se discut\u0103 deja un exit, mai exact de venirea unui alt ac\u0163ionar. Pe pia\u0163a de M&A \u00eens\u0103, care merge de regul\u0103 m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu economia, pot ap\u0103rea schimb\u0103ri sau am\u00e2n\u0103ri \u00een func\u0163ie de condi\u0163iile de pia\u0163\u0103.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2666 \u00cen 2021, Profi a deschis peste 170 de magazine noi \u015fi a remodelat alte circa 75 \u2666 Re\u0163eaua avea \u00een total, la finalul anului trecut, peste 1.550 de supermarketuri \u015fi magazine mici. Lan\u0163ul de magazine Profi, controlat de fondul de investi\u0163ii Mid Europa Partners, a ob\u0163inut anul trecut o cifr\u0103 de afaceri de 9,5 mld. lei, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,272,246,387,8320],"class_list":["post-204952","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-companie","tag-crestere","tag-magazine","tag-profi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/204952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=204952"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/204952\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=204952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=204952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=204952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}