{"id":204635,"date":"2022-05-22T13:22:58","date_gmt":"2022-05-22T13:22:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=204635"},"modified":"2022-05-22T13:22:58","modified_gmt":"2022-05-22T13:22:58","slug":"povestea-antreprenorului-care-a-fondat-renumitul-lant-hotelier-de-lux-shangri-la-cum-si-a-castigat-acesta-porecla-de-regele-asiatic-al-zaharului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=204635","title":{"rendered":"Povestea antreprenorului care a fondat renumitul lan\u0163 hotelier de lux Shangri-La. Cum \u015fi-a c\u00e2\u015ftigat acesta porecla de \u201eregele asiatic al zah\u0103rului\u201c"},"content":{"rendered":"<p>\nRobert Kuok Hock Nien s-a n\u0103scut pe 6 octombrie 1923 \u00een Malaysia (numit\u0103, la momentul respectiv, British Malaya) \u015fi a urmat cursurile Raffles Institution \u015fi ale English College Johore Bahru. Primul s\u0103u loc de munc\u0103 a fost ca asistent \u00eentr-un birou, iar mai t\u00e2rziu a lucrat ca func\u0163ionar \u00eentr-un departament din cadrul conglomeratului Mitsubishi, \u00een perioada ocupa\u0163iei japoneze din \u0163ara sa natal\u0103.<\/p>\n<p>\nA fost promovat rapid ca \u015fef de departament, iar dup\u0103 ce Malaysia \u015fi-a c\u00e2\u015ftigat independen\u0163a, s-a folosit de cuno\u015ftin\u0163ele \u015fi rela\u0163iile dob\u00e2ndite pentru a porni o afacere cu m\u0103rfuri agricole. \u00cen 1959, antreprenorul a pus bazele Malayan Sugar Manufacturing Co. Bhd. \u00eempreun\u0103 cu doi investitori japonezi, iar la doi ani distan\u0163\u0103 a \u00eenceput s\u0103 cumpere zah\u0103r ieftin din India, \u00eenainte ca pre\u0163urile s\u0103 creasc\u0103, investind masiv \u00een mai multe rafin\u0103rii. Dup\u0103 un timp a ajuns s\u0103 controleze 80% din produc\u0163ia na\u0163ional\u0103 de zah\u0103r, \u00een jur de 1,5 milioane de tone, adic\u0103 10% din produc\u0163ia mondial\u0103, ocazie cu care \u015fi-a c\u00e2\u015ftigat porecla de \u201eRegele asiatic al zah\u0103rului\u201c.<\/p>\n<p>\n\u00cen 1971 a \u00eenceput s\u0103 fac\u0103 business \u015fi \u00een industria ospitalit\u0103\u0163ii, deschiz\u00e2nd \u00een Singapore prima unitate din cunoscutul lan\u0163 hotelier de lux Shangri-La, numit astfel dup\u0103 locul mitic descris de James Hilton \u00een nuvela \u201eLost Horizon\u201d. La c\u00e2\u0163iva ani distan\u0163\u0103 a extins afacerea \u015fi \u00een Hong Kong, brandul ajung\u00e2nd \u00een prezent la peste 100 de unit\u0103\u0163i r\u0103sp\u00e2ndite \u00een Africa, Asia, Europa, Orientul Mijlociu \u015fi America de Nord, cu un num\u0103r de circa 40.000 de camere.<\/p>\n<p>\nDe-a lungul timpului antreprenorul \u015fi-a extins investi\u0163iile \u00een numeroase \u0163\u0103ri \u015fi este, printre altele, proprietarul a zece \u00eembuteliatori chinezi care au contracte cu Coca-Cola, dar \u015fi China World Trade Center, cel mai mare complex comercial al \u0163\u0103rii. De\u0163ine, totodat\u0103, ac\u0163iuni \u00een transportatorii Malaysian Bulk Carriers Berhad \u015fi Transmile Group, iar \u00een 2007 el a unit o parte din afaceri cu Wilmar International, parteneriat \u00een urma c\u0103ruia s-a n\u0103scut cel mai mare procesator de ulei de palmier din lume.<\/p>\n<p>\nAntreprenorul are opt copii din dou\u0103 c\u0103snicii. Exist\u0103 \u015fi o carte despre via\u0163a sa: \u201e<em>Robert Kuok, A Memoir<\/em>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert Kuok Hock Nien s-a n\u0103scut pe 6 octombrie 1923 \u00een Malaysia (numit\u0103, la momentul respectiv, British Malaya) \u015fi a urmat cursurile Raffles Institution \u015fi ale English College Johore Bahru. Primul s\u0103u loc de munc\u0103 a fost ca asistent \u00eentr-un birou, iar mai t\u00e2rziu a lucrat ca func\u0163ionar \u00eentr-un departament din cadrul conglomeratului Mitsubishi, \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,512],"tags":[255,31819,51693,14122],"class_list":["post-204635","post","type-post","status-publish","format-standard","hentry","category-comert","category-revista-bm","tag-antreprenori","tag-capitalistul-saptamanii","tag-robert-kuok","tag-zahar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/204635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=204635"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/204635\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=204635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=204635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=204635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}