{"id":203918,"date":"2022-05-01T09:55:50","date_gmt":"2022-05-01T09:55:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=203918"},"modified":"2022-05-01T09:55:50","modified_gmt":"2022-05-01T09:55:50","slug":"povestea-lui-rudolf-lindt-si-cum-a-aparut-unul-dintre-cele-mai-cunoscute-branduri-de-ciocolata-din-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=203918","title":{"rendered":"Povestea lui Rudolf Lindt \u015fi cum a ap\u0103rut unul dintre cele mai cunoscute branduri de ciocolat\u0103 din lume"},"content":{"rendered":"<p>\n<strong>\u00cendr\u0103gostit, ca orice alt elve\u0163ian, de ciocolat\u0103, Rudolf Lindt a lansat un brand care \u00eei poart\u0103 numele, cunoscut ast\u0103zi \u00een toat\u0103 lumea. Iar c\u00e2nd a decis s\u0103 v\u00e2nd\u0103 businessul, a \u00eencredin\u0163at afacerea \u015fi tehnica secret\u0103 de produc\u0163ie tot unui ciocolatier elve\u0163ian, David Spr\u00fcngli-Schwarz. Rezultatul? Lindt &#038; Spr\u00fcngli, o companie cu v\u00e2nz\u0103ri anuale de aproape 4 miliarde de euro.<\/strong><\/p>\n<p>\nLindt s-a n\u0103scut pe 16 iulie 1855, la Berna, \u00een familia farmacistului \u015fi politicianului Johann Rudolf Lindt \u015fi al so\u0163iei sale, Amalia Eugenia Salchli. \u00centre 1873 \u015fi 1875 a f\u0103cut ucenicie la Lausanne, la compania de ciocolat\u0103 Am\u00e9d\u00e9e Kohler &#038; Fils. Cu experien\u0163a dob\u00e2ndit\u0103, \u00een 1879 \u015fi-a fondat propria fabric\u0103 de ciocolat\u0103 \u00een Mattequartier, o sec\u0163iune a ora\u015fului vechi din Berna.<\/p>\n<p>\nAntreprenorul a reu\u015fit, de asemenea, s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 calitatea produselor companiei prin dezvoltarea unui dispozitiv de amestecare pe lungime a ciocolatei, tehnic\u0103 care ofer\u0103 o consisten\u0163\u0103 mai fin\u0103 \u015fi permite evaporea aromelor nedorite. A fost, de asemenea, printre primii produc\u0103tori care au ad\u0103ugat unt de cacao \u00eenapoi \u00een masa de ciocolat\u0103, aceste dou\u0103 inova\u0163ii contribuind \u00een mare m\u0103sur\u0103 la calitatea recunoscut\u0103 interna\u0163ional a ciocolatei elve\u0163iene. \u00cen 1899, Lindt \u015fi-a v\u00e2ndut fabrica \u015fi procedeul secret de fabricare c\u0103tre Chocolat Spr\u00fcngli AG, care de atunci a operat sub denumirea de Chocoladefabriken Lindt &#038; Spr\u00fcngli AG. Spr\u00fcngli a pl\u0103tit 1,5 milioane de franci de aur (valut\u0103 folosit\u0103 p\u00e2n\u0103 \u00een 2003 de Banca Interna\u0163ional\u0103 pentru Reglementare) pentru drepturile de comercializare \u015fi re\u0163et\u0103. Antreprenorul a murit pe 20 februarie 1909 la Berna, ora\u015ful s\u0103u natal.<\/p>\n<p>\nCu o pasiune la fel de mare pentru ciocolat\u0103, compatriotul lui Lindt, David Spr\u00fcngli-Schwarz, n\u0103scut \u00eentr-un canton elve\u0163ian, a intrat \u00een aceast\u0103 industrie \u00een 1836. Ini\u0163ial, el a cump\u0103rat, \u00eempreun\u0103 cu fiul s\u0103u, Rudolf Spr\u00fcngli-Ammann, o mic\u0103 cofet\u0103rie \u00een ora\u015ful vechi din Z\u00fcrich, produc\u00e2nd ciocolat\u0103 sub numele David Spr\u00fcngli &#038; Son. Cei doi au \u00eenfiin\u0163at \u015fi o fabric\u0103 de mici dimensiuni, unde \u015fi-au produs ciocolata \u00een form\u0103 solidificat\u0103. C\u00e2nd Rudolf Spr\u00fcngli-Ammann s-a pensionat, \u00een 1892, a oferit dou\u0103 p\u0103r\u0163i egale din afacere fiilor s\u0103i. Fratele mai mic, David Robert, a primit dou\u0103 magazine de cofet\u0103rie care au devenit cunoscute sub numele Confiserie Spr\u00fcngli. Fratele mai mare, Johann Rudolf, a primit fabrica de ciocolat\u0103. \u00cen 2020, Lindt &#038; Spr\u00fcngli a \u00eenregistrat v\u00e2nz\u0103ri de peste 4 miliarde de franci (aproape 4 miliarde de euro), av\u00e2nd peste 13.500 de angaja\u0163i la nivel interna\u0163ional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cendr\u0103gostit, ca orice alt elve\u0163ian, de ciocolat\u0103, Rudolf Lindt a lansat un brand care \u00eei poart\u0103 numele, cunoscut ast\u0103zi \u00een toat\u0103 lumea. Iar c\u00e2nd a decis s\u0103 v\u00e2nd\u0103 businessul, a \u00eencredin\u0163at afacerea \u015fi tehnica secret\u0103 de produc\u0163ie tot unui ciocolatier elve\u0163ian, David Spr\u00fcngli-Schwarz. Rezultatul? Lindt &#038; Spr\u00fcngli, o companie cu v\u00e2nz\u0103ri anuale de aproape 4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[7179,47828,8297,51516,51515],"class_list":["post-203918","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-brand","tag-capitalistii-saptamanii","tag-ciocolata","tag-david-sprungli-schwarz","tag-rudolf-lindt"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203918"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203918\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}