\nDedeman (a c\u0103rui valoare de brand a crescut cu 24% p\u00e2n\u0103 la 504 milioane euro) si Altex (in cre\u015ftere cu 31% p\u00e2n\u0103 la 123 milioane euro) eviden\u0163iaz\u0103 cre\u015fterea brandurilor din retail, \u00eempreun\u0103 cu eMAG. Potrivit Brand Finance, \u00een pofida faptului c\u0103 opereaz\u0103 \u00een principal prin magazine fizice, \u00eentr-un mediu puternic afectat de restric\u0163iile din timpul pandemiei, brandul Dedeman a crescut \u015fi r\u0103m\u00e2ne cel mai valoros brand de\u0163inut integral de ac\u0163ionari rom\u00e2ni, protej\u00e2ndu-\u015fi pozi\u0163ia a treia \u00een clasament.<\/p>\n
\n\u00cen acela\u015fi timp, Banca Transilvania (pozi\u0163ia 5 \u00een clasamentul valoric) a fost desemnat ca cel mai puternic brand rom\u00e2nesc, cu un rating AAA+, \u015fi o valoare de 397 milioane euro, \u00een cre\u015ftere cu 6%. BT are un index de for\u0163\u0103 a brandului de 90\/100, ceea ce o plaseaz\u0103 pe plan global \u00eentre primele zece cele mai puternice b\u0103nci.<\/p>\n
\nClasamentul brandurilor \u00een func\u0163ie de for\u0163a lor este completat de Dedeman, OMV Petrom, Ursus \u015fi Digi.<\/p>\n
\n <\/p>\n
\nValoarea combinat\u0103 a primelor 50 de branduri a crescut cu 5,6% fa\u0163\u0103 de clasamentul de anul trecut, \u00een linie cu cre\u015fterea pe ansamblu a economiei rom\u00e2ne\u015fti (5,9%).<\/p>\n
\nCercetarea \u015fi analiza care au stat la baza acestui raport anual publicat de Brand Finance privind cele mai valoroase branduri rom\u00e2ne\u015fti au fost finalizate \u00eenainte de invadarea Ucrainei de c\u0103tre Rusia, si marcheaz\u0103 \u00een principal revenirea economic\u0103 dup\u0103 disrup\u0163ia provocat\u0103 de pandemia Covid. Chiar dac\u0103 leg\u0103turile economice ale Romaniei cu Ucraina \u015fi Rusia nu sunt substan\u0163iale, viitoarele cercet\u0103ri vor ar\u0103ta \u00een ce m\u0103sur\u0103 unda de \u015foc a r\u0103zboiului va afecta valoarea economic\u0103 creat\u0103.<\/p>\n
\nBrandurile noi, create de sectorul privat \u00een ultimii 30 de ani, ocup\u0103 60% din locurile acestui clasament, \u015fi genereaz\u0103 peste 60% din valoarea total\u0103, ceea ce este o bun\u0103 m\u0103sur\u0103 a dinamismului economic.<\/p>\n
\nLista brandurilor cu cea mai mare valoare nu a suferit multe schimb\u0103ri \u00een ultimii ani, cu doar dou\u0103-trei branduri intr\u00e2nd sau ie\u015find din clasament \u00een fiecare an.<\/p>\n
\nIn aceast\u0103 edi\u0163ie, doar dou\u0103 intr\u0103ri \u00een top 50: brandul BILKA (care a revenit dup\u0103 o absen\u0163\u0103 in 2021) cu o cre\u015ftere impresionant\u0103 de 56% a valorii p\u00e2n\u0103 la 20 milioane euro, \u015fi brandul de bere Ciuc (valoare 18 milioane euro).<\/p>\n
\nCele dou\u0103 branduri care nu se mai reg\u0103sesc \u00een clasament \u00een acest an sunt COCORICO \u015fi Blue Air, cel din urm\u0103 fiind \u00een procedura de insolven\u0163\u0103 ca urmare a restric\u0163iilor din pandemie.<\/p>\n
\n\u201cBrandurile locale nu duc lips\u0103 de provoc\u0103ri, \u00eentruc\u00e2t globalizarea aduce o expunere mai mare, chiar \u015fi pentru acele branduri care nu ies din \u0163ar\u0103. Tocmai aceast\u0103 combina\u0163ie \u015fi alternan\u0163\u0103 de oportunit\u0103\u0163i \u015fi amenin\u0163\u0103ri stimuleaz\u0103 brandurile s\u0103 evolueze \u015fi s\u0103-\u015fi consolideze for\u0163a.\u201d, spune Mihai Bogdan.![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20780115\/2\/untitled.png?height=758&width=640\")
<\/p>\n
\n <\/p>\n
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\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Topul celor mai valoroase branduri rom\u00e2ne\u015fti este condus \u00een acest an de eMag, evaluat la 1,02 miliarde euro, \u00een cre\u015ftere cu 29%, care a dep\u0103\u015fit Dacia, \u00een sc\u0103dere cu 28%, la 815 milioane euro, conform ultimului raport al Brand Finance, firm\u0103 global\u0103 independent\u0103 de evaluare \u015fi strategie de brand. \u201eConsumatorii devin tot mai familiariza\u0163i cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,7386,246,8986],"class_list":["post-203826","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-branduri","tag-crestere","tag-evaluare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203826"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203826\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}