\nNetflix pl\u0103nuie\u015fte s\u0103 creeze o versiune mai ieftin\u0103 a serviciului s\u0103u care s\u0103 aib\u0103 publicitate, o schimbare important\u0103 pentru companie, dup\u0103 ce ani de zile a oferit doar filme \u015fi emisiuni TV f\u0103r\u0103 reclame.<\/p>\n
\nCo-pre\u015fedintele executiv Reed Hastings a adus \u00een discu\u0163ie poten\u0163ialul publicit\u0103\u0163ii \u00een cadrul unei convorbiri telefonice de mar\u0163i cu investitorii, dup\u0103 ce Netflix a \u00eenregistrat o pierdere de 200.000 de clien\u0163i \u00een primul trimestru – primul declin de acest fel din ultimul deceniu – \u015fi a prognozat o nou\u0103 sc\u0103dere de 2 milioane \u00een acest trimestru.<\/p>\n
\nNetflix \u015fi-a transformat afacerea de streaming \u00eentr-un gigant online cu aproape 222 de milioane de clien\u0163i la nivel global. Dar cre\u015fterea num\u0103rului de abona\u0163i s-a oprit, iar veniturile din ultimul trimestru, \u00een cre\u015ftere cu 9,8%, la 7,87 miliarde de dolari, au ratat previziunile Wall Street. Netflix estimeaz\u0103, de asemenea, c\u0103 exist\u0103 peste 100 de milioane de persoane care vizualizeaz\u0103 serviciul f\u0103r\u0103 s\u0103 pl\u0103teasc\u0103 pentru el.<\/p>\n
\n“Cei care au urm\u0103rit Netflix \u015ftiu c\u0103 am fost \u00eempotriva complexit\u0103\u0163ii publicit\u0103\u0163ii \u015fi un mare fan al simplit\u0103\u0163ii abonamentului”, a declarat Hastings \u00een cadrul apelului. “Sunt un fan mai mare al alegerii consumatorului, iar a permite consumatorilor care ar dori un pre\u0163 mai mic \u015fi sunt toleran\u0163i la publicitate s\u0103 ob\u0163in\u0103 ceea ce doresc, are mult sens”.<\/p>\n
\nCompania va lucra la crearea unei versiuni a serviciului cu suport publicitar \u00een urm\u0103torul an sau doi, a spus Hastings.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Netflix pl\u0103nuie\u015fte s\u0103 creeze o versiune mai ieftin\u0103 a serviciului s\u0103u care s\u0103 aib\u0103 publicitate, o schimbare important\u0103 pentru companie, dup\u0103 ce ani de zile a oferit doar filme \u015fi emisiuni TV f\u0103r\u0103 reclame. Co-pre\u015fedintele executiv Reed Hastings a adus \u00een discu\u0163ie poten\u0163ialul publicit\u0103\u0163ii \u00een cadrul unei convorbiri telefonice de mar\u0163i cu investitorii, dup\u0103 ce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6763,9130],"class_list":["post-203628","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-publicitate","tag-serviciu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203628"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203628\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}