{"id":203512,"date":"2022-04-16T19:15:10","date_gmt":"2022-04-16T19:15:10","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=203512"},"modified":"2022-04-16T19:15:10","modified_gmt":"2022-04-16T19:15:10","slug":"desenand-fata-digitalizarii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=203512","title":{"rendered":"Desen\u00e2nd fa\u0163a digitaliz\u0103rii"},"content":{"rendered":"

\nTranzi\u0163ia c\u0103tre spa\u0163iul virtual a fost una dintre principalele caracteristici ale pandemiei de coronavirus, multe businessuri \u00eendrept\u00e2ndu-\u015fi aten\u0163ia c\u0103tre mediul online odat\u0103 cu \u00eenceputul crizei sanitare din urm\u0103 cu doi ani. Fenomenul continu\u0103 accelerat p\u00e2n\u0103 \u00een ziua de ast\u0103zi. Ce se \u00eent\u00e2mpl\u0103, \u00eens\u0103, c\u00e2nd transformarea digital\u0103 prinde chip cu ajutorul inteligen\u0163ei artificiale?<\/strong><\/p>\n

\n <\/p>\n

\nConceptul de \u201eDigital Human\u201d a luat na\u015ftere deja de c\u00e2\u0163iva ani \u015fi se bazeaz\u0103 pe faptul c\u0103 tehnologia \u015fi spa\u0163iul digital nu cunosc limite, put\u00e2ndu-se crea o varietate de personaje, experien\u0163e, spa\u0163ii etc. Conform companiei din spatele conceptului, agen\u0163ia de publicitate Mainstage \u00ce The Agency, lansat\u0103 de grupurile de entertainment Global Records \u015fi Untold, Digital Human constituie urm\u0103torul pas \u00een manifestarea interac\u0163iunii umane.<\/p>\n

\n\u201ePrin modul \u00een care cre\u0103m un om digital p\u0103str\u0103m c\u00e2t mai mult posibil din atributele umane, precum vocea, mi\u015fc\u0103rile corpului \u015fi expresia facial\u0103, folosind captarea mi\u015fc\u0103rii \u015fi tehnologia \u00een timp real, dar ad\u0103ug\u00e2nd un nou strat: corp digital. Corpul digital nu are limite \u00een spa\u0163iul digital, put\u00e2nd face orice \u00ee\u015fi poate mintea imagina\u201d, a declarat M\u0103d\u0103lin Niti\u015f, director general al Mainstage, pentru Business MAGAZIN. \u00cen acest sens, tehnologia poate fi folosit\u0103 pentru a \u00eembun\u0103t\u0103\u0163i experien\u0163a uman\u0103, iar oamenii digitali au rolul de a umple golurile \u015fi a face un pas mai departe, \u00een vreme ce exprim\u0103 \u015fi \u00eentruchipeaz\u0103 \u00een totalitate un brand sau un proiect, scopul fiind reprezentat de exprimarea c\u00e2t mai succint\u0103 a unei idei. Un prim proiect este personajul Wello care, prin intermediul platformei School of Health, aduce \u00een premier\u0103 global\u0103, lec\u0163ii interactive \u00een domeniul obiceiurilor s\u0103n\u0103toase. Astfel, copiii, al\u0103turi de p\u0103rin\u0163i sau profesori, primesc acces pe school.wello.ai la informa\u0163ii actuale despre nutri\u0163ie \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos. Urm\u0103torul pas const\u0103 \u00een implementarea \u00een toate \u015fcolile din Rom\u00e2nia, \u00een parteneriat cu Ministerul Educa\u0163iei. \u201eWello a fost un proiect special deoarece noua tehnologie urma s\u0103 fie folosit\u0103 pentru a ajuta adolescen\u0163ii \u015fi copiii s\u0103 deprind\u0103 obiceiuri s\u0103n\u0103toase, precum nutri\u0163ia, sportul, alfabetizarea financiar\u0103, bun\u0103starea etc. Crearea a reprezentat o provocare deoarece corpul Wello nu era simetric din cauza membrelor robotizate, dar rezultatul a fost bun din punct de vedere tehnic \u015fi estetic\u201d, explic\u0103 M\u0103d\u0103lin Niti\u015f.<\/p>\n

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\n\"\"<\/p>\n

\nPe viitor, compania \u00ee\u015fi propune s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 personajul, ad\u0103ug\u00e2ndu-i lec\u0163ii de economisire, igien\u0103 oral\u0103, limba englez\u0103 \u015fi educa\u0163ie sexual\u0103, urm\u00e2nd s\u0103 apar\u0103 \u00eenc\u0103 un personaj virtual. \u00cen acest caz este vorba despre un artist muzical pentru o cas\u0103 interna\u0163ional\u0103 de discuri, care va fi \u00een stare s\u0103 compun\u0103 un album, s\u0103 sus\u0163in\u0103 concerte live sub forma unei holograme \u015fi s\u0103 vorbeasc\u0103 \u00een direct la emisiuni TV. \u00cen consecin\u0163\u0103, posibilit\u0103\u0163ile de personalizare a experien\u0163ei devin infinite, av\u00e2nd \u00een vedere c\u0103 personajul poate \u201etr\u0103i\u201d pe tot ce \u00eenseamn\u0103 ecran digital, de la re\u0163ele de socializare pe telefoane sau laptopuri la tablete \u015fi panouri de publicitate. Ritmul galopant al tranzi\u0163iei digitale, imperceptibil de ochiul liber, ne pune, a\u015fadar, \u00een fa\u0163a unei \u00eentreb\u0103ri \u00een aparen\u0163\u0103 f\u0103r\u0103 r\u0103spuns: cum va ar\u0103ta spa\u0163iul digital \u00eentr-un orizont de timp de 20 de ani, de exemplu?<\/p>\n

\n\u201eLa nivel de trenduri, tot ce \u00eemi doresc este s\u0103 existe o adop\u0163ie local\u0103 c\u00e2t mai rapid\u0103 a tot ceea ce \u00eenseamn\u0103 influen\u0163a tehnologiei, a blockchainului \u015fi criptomonedelor, a metaverse-ului \u015fi multe altele. Nu este un secret c\u0103 pia\u0163a din Rom\u00e2nia are c\u00e2teodat\u0103 un comportament de leapfrog (salt de broasc\u0103 \u2013 n.r.) \u00een ceea ce \u00eenseamn\u0103 adop\u0163ia tehnologiei.\u201d<\/p>\n

\nTotu\u015fi, reprezentantul The Agency adaug\u0103 c\u0103, \u00een industria de publicitate, este extrem de important s\u0103 existe \u00eencredere din partea clien\u0163ilor. Cel mai probabil, agen\u0163iile vor propune \u00een continuare proiecte disruptive, \u00eens\u0103 decizia final\u0103 de implementare depinde strict de clien\u0163i.<\/p>\n

\n\u201eEste dificil s\u0103 estim\u0103m \u00een acest moment, deoarece (Wello \u2013 n.r.) este un produs foarte nou. \u00cens\u0103, ne dorim ca personajele digitale s\u0103 urm\u0103reasc\u0103 modelul influencerilor reali \u015fi s\u0103 ajung\u0103 s\u0103 aib\u0103 comunit\u0103\u0163i de milioane de urm\u0103ritori \u015fi s\u0103 genereze venituri pe m\u0103sur\u0103, inclusiv contracte de sponsorizare cu branduri mari\u201d, spune M\u0103d\u0103lin Niti\u015f, ad\u0103ug\u00e2nd c\u0103 pruden\u0163a din pia\u0163\u0103 vizavi de investi\u0163iile \u00een proiecte \u015fi produse noi poate fi compensat\u0103 \u00een cur\u00e2nd de o perioad\u0103 de supraconsum. Mai mult, fenomenul va fi stimulat de ridicarea m\u0103surilor anti-Covid, ceea ce va oferi din ce \u00een ce mai mult\u0103 \u00eencredere companiilor s\u0103 investeasc\u0103 \u00een marketing, comunicare \u015fi produse digitale.<\/p>\n

\nM\u0103d\u0103lin Niti\u015f are o experien\u0163\u0103 de peste 15 ani pe pia\u0163a local\u0103 \u015fi interna\u0163ional\u0103 \u00een coordonarea strategic\u0103 de marketing a afacerilor \u00een execu\u0163ie \u015fi optimizare. A urmat, de asemenea, programul Executive MBA din cadrul London School of Business and Finance \u015fi de\u0163ine un master la International Advertising Association (IAA). Din 2020 este cadru didactic la SNSPA Bucure\u015fti.<\/p>\n

\n\"\"<\/p>\n

\nM\u0103d\u0103lin Niti\u015f, director general al Mainstage: \u201eNe dorim ca personajele digitale s\u0103 urm\u0103reasc\u0103 modelul influencerilor reali \u015fi s\u0103 ajung\u0103 s\u0103 aib\u0103 comunit\u0103\u0163i de milioane de urm\u0103ritori \u015fi s\u0103 genereze venituri pe m\u0103sur\u0103, inclusiv contracte de sponsorizare cu branduri mari.\u201d<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tranzi\u0163ia c\u0103tre spa\u0163iul virtual a fost una dintre principalele caracteristici ale pandemiei de coronavirus, multe businessuri \u00eendrept\u00e2ndu-\u015fi aten\u0163ia c\u0103tre mediul online odat\u0103 cu \u00eenceputul crizei sanitare din urm\u0103 cu doi ani. Fenomenul continu\u0103 accelerat p\u00e2n\u0103 \u00een ziua de ast\u0103zi. Ce se \u00eent\u00e2mpl\u0103, \u00eens\u0103, c\u00e2nd transformarea digital\u0103 prinde chip cu ajutorul inteligen\u0163ei artificiale?   Conceptul de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,512],"tags":[235,553,51437,51436,49097,8219,14624,14847,6763,204,9694],"class_list":["post-203512","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-revista-bm","tag-business","tag-copii","tag-criza-sanitara","tag-digital-human","tag-digitalziare","tag-educatie","tag-nutritie","tag-pandemie","tag-publicitate","tag-tehnologie","tag-tranzitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203512"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203512\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}