{"id":203475,"date":"2022-04-15T16:40:00","date_gmt":"2022-04-15T16:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=203475"},"modified":"2022-04-15T16:40:00","modified_gmt":"2022-04-15T16:40:00","slug":"cum-a-ajuns-un-ajutor-de-bucatar-sa-construiasca-un-imperiu-cu-banii-imprumutati-de-la-rude-si-prieteni-compania-creata-de-ele-are-acum-3-000-de-unitati-si-aproape-65-000-de-angajati","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=203475","title":{"rendered":"Cum a ajuns un ajutor de buc\u0103tar s\u0103 construiasc\u0103 un imperiu cu banii \u00eemprumuta\u0163i de la rude \u015fi prieteni. Compania creat\u0103 de ele are acum 3.000 de unit\u0103\u0163i \u015fi aproape 65.000 de angaja\u0163i"},"content":{"rendered":"

\nC\u00e2nd Steve Ells a deschis prima unitate Chipotle, nu se g\u00e2ndea c\u0103 businessul s\u0103u se va transforma \u00eentr-un lan\u0163 de restaurante extins \u00een afara Statelor Unite. \u00cens\u0103 cu \u00eencrederea primit\u0103 din partea familiei, care i-a \u00eemprumutat banii necesari pentru a porni la drum, \u015fi a gigantului McDonald\u2019s, care a devenit investitor major, a reu\u015fit s\u0103 \u00ee\u015fi transforme afacerea \u00eentr-un brand cunoscut pe plan interna\u0163ional.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"Steve Ells s-a n\u0103scut pe 12 septembrie 1965 \u00een Indianapolis, Indiana. El a urmat cursurile Universit\u0103\u0163ii din Colorado, din partea c\u0103reia a ob\u0163inut o diplom\u0103 de licen\u0163\u0103 \u00een art\u0103 \u015fi istoria artei, dar \u015fi ale Institutului Culinar din America, pe care l-a absolvit \u00een 1990.<\/p>\n

\nTimp de doi ani, Ells a lucrat ca ajutor de buc\u0103tar \u00een cadrul restaurantului Star din San Francisco, pentru renumitul chef american Jeremiah Tower. Pe 13 iulie 1993, cu 85.000 de dolari \u00eemprumuta\u0163i de la prieteni \u015fi rude, el a pus bazele Chipotle Mexican Grill, un lan\u0163 de restaurante specializat \u00een preparate mexicane, \u00een special tacos \u015fi burritos (chipotle fiind un ardei jalape\u00f1o copt \u015fi uscat prin afumare, pentru a fi folosit pentru condimentare).<\/p>\n

\nPrima unitate a companiei a fost deschis\u0103 \u00een Denver, Colorado, \u00een apropiere de campusul universitar. \u00cenainte de a porni compania, antreprenorul calculase c\u0103 ar fi fost nevoie s\u0103 v\u00e2nd\u0103 107 burritos pe zi pentru a face profit. La o lun\u0103 distan\u0163\u0103, reu\u015fise deja s\u0103 ajung\u0103 la un flux zilnic de peste 1.000 de burritos, a\u015fa c\u0103 \u00een 1995 deschisese \u00eenc\u0103 un restaurant, urmat de alte 14 p\u00e2n\u0103 \u00een 1998, de\u015fi planul ini\u0163ial era ca dup\u0103 prima loca\u0163ie s\u0103 deschid\u0103 un restaurant de tip finedining.<\/p>\n

\nLa succesul extinderii a contribuit \u00eens\u0103 \u015fi tat\u0103l lui, de profesie farmacist, care a decis s\u0103 investeasc\u0103 1,5 milioane de dolari pentru a-l ajuta pe Ells s\u0103 inaugureze un al treilea restaurant. \u00cen 1998, c\u00e2nd compania s-a extins pentru prima dat\u0103 \u00een afara statului, deschiz\u00e2nd un restaurant \u00een Kansas City, Missouri, businessul a reu\u015fit s\u0103 atrag\u0103 un investitor important: McDonald\u2019s, care s-a retras la opt ani distan\u0163\u0103, timp \u00een care portofoliul Chipotle a ajuns, de la 16 unit\u0103\u0163i, la peste 500.<\/p>\n

\n\u00cen 2006 compania s-a listat la Burs\u0103, iar \u00een 2010 s-a extins \u00een Europa, cu un prim restaurant \u00een Londra, intr\u00e2nd apoi \u00een Fran\u0163a \u015fi Germania. P\u00e2n\u0103 \u00een 2017, Ells a de\u0163inut rolul de CEO al afacerii, fiind acompaniat timp de c\u00e2\u0163iva ani \u015fi de Monty Moran.<\/p>\n

\nA r\u0103mas \u00een boardul companiei p\u00e2n\u0103 \u00een 2020, c\u00e2nd a rupt complet leg\u0103turile cu businessul pe care l-a \u00eenfiin\u0163at. Recent, el a investit aproape 30 de milioane de dolari \u00eentr-o re\u015fedin\u0163\u0103 de lux din cartierul newyorkez West de la \u00cen 2019 sa ne ducem in paragraf nou, Chipotle a \u00eenregistrat venituri de peste 5,5 miliarde de dolari. \u00cen prezent, compania are o re\u0163ea de aproximativ 3.000 de unit\u0103\u0163i \u015fi aproape 65.000 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2nd Steve Ells a deschis prima unitate Chipotle, nu se g\u00e2ndea c\u0103 businessul s\u0103u se va transforma \u00eentr-un lan\u0163 de restaurante extins \u00een afara Statelor Unite. \u00cens\u0103 cu \u00eencrederea primit\u0103 din partea familiei, care i-a \u00eemprumutat banii necesari pentru a porni la drum, \u015fi a gigantului McDonald\u2019s, care a devenit investitor major, a reu\u015fit s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[31819,51431,7436,51430],"class_list":["post-203475","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-chipotle","tag-restaurante","tag-steve-ells"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203475"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203475\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}