{"id":203273,"date":"2022-04-10T09:41:57","date_gmt":"2022-04-10T09:41:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=203273"},"modified":"2022-04-10T09:41:57","modified_gmt":"2022-04-10T09:41:57","slug":"cum-a-transformat-o-antreprenoare-un-business-de-import-intr-o-isterie-mondiala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=203273","title":{"rendered":"Cum a transformat o antreprenoare un business de import \u00eentr-o isterie mondial\u0103"},"content":{"rendered":"<p>\n<strong>De numele antreprenoarei daneze Winnie Liljeborg se leag\u0103 cel al binecunoscutului brand de bijuterii Pandora. Ce a dus la succesul din prezent al companiei?<\/strong><\/p>\n<p>\nN\u0103scut\u0103 \u00een Danemarca, Winnie Liljeborg este una dintre cele mai bogate femei din \u0163ara sa. Ea a pus bazele afacerii care avea s\u0103 \u00eei aduc\u0103 acest statut \u00een 1982, av\u00e2ndu-l al\u0103turi pe Per Enevoldsen, de profesie aurar, cu care s-a \u015fi c\u0103s\u0103torit ulterior. Businessul a pornit cu un mic magazin \u00een Copenhaga, iar pentru a avea \u00een permanen\u0163\u0103 un portofoliu de produse atractiv, cei doi c\u0103l\u0103toreau adesea \u00een Thailanda, \u00een c\u0103utarea de noi modele de bijuterii pentru import. Treptat, cererea a \u00eenceput s\u0103 creasc\u0103, a\u015fa c\u0103 \u00een 1987 antreprenorii au decis s\u0103 opereze spa\u0163ii mai mari de retail. Totodat\u0103, fondatorii au decis s\u0103 coopteze \u00een echip\u0103 \u015fi un designer, pentru a crea propriile modele de accesorii.<\/p>\n<p>\nProduc\u0163ia a \u00eenceput la doi ani distan\u0163\u0103, \u00eentr-un atelier thailandez. Una dintre cele mai importante borne din istoria companiei a fost atins\u0103 \u00een anul 2000, odat\u0103 cu lansarea charmurilor Pandora \u015fi a br\u0103\u0163\u0103rilor-suport, un concept \u00eembr\u0103\u0163i\u015fat instantaneu de public, \u015fi care a condus la o evolu\u0163ie rapid\u0103 a businessului, urmat\u0103 de expansiunea interna\u0163ional\u0103. \u00cen 2003, compania a intrat \u00een Statele Unite, iar un an mai t\u00e2rziu s-a extins pe pie\u0163ele din Germania \u015fi Australia.<\/p>\n<p>\nPentru a putea cre\u015fte capacitatea de produc\u0163ie, \u00een 2005 antreprenorii au deschis o fabric\u0103 pe \u015fase etaje \u00een Thailanda, r\u0103mas\u0103 \u015fi \u00een prezent una dintre cele mai importante facilit\u0103\u0163i ale companiei. La un an distan\u0163\u0103, fondul de investi\u0163ii cu capital privat Axcel a cump\u0103rat 60% din afacere. \u00cen 2008 \u015fi 2010 a urmat deschiderea unor noi unit\u0103\u0163i de produc\u0163ie. \u00cen 2021, veniturile companiei cu sediul \u00een Glostrup, Danemarca, s-au ridicat la 3,5 miliarde de dolari, cele mai mari din istoria businessului, potrivit Forbes.<\/p>\n<p>\nAst\u0103zi, produsele Pandora sunt comercializate \u00een 100 de \u0163\u0103ri de pe \u015fase continente, businessul av\u00e2nd un num\u0103r de 7.700 de centre de v\u00e2nzare, inclusiv 2.600 de unit\u0103\u0163i de tip conceptstore, potrivit informa\u0163iilor disponibile pe site-ul companiei. Liljeborg \u015fi fostul s\u0103u so\u0163, Enevoldsen, au \u00eempreun\u0103 un fiu, Christian. Cei doi au divor\u0163at \u00een 2008. \u00cen prezent, antreprenorarea tr\u0103ie\u015fte \u00een ora\u015ful danez Roskilde \u015fi are o avere estimat\u0103 la circa 4 miliarde de coroane daneze (aproximativ 500 de milioane de euro), dup\u0103 o dona\u0163ie de aproape<br \/>\n1 milion de coroane, efectuat\u0103 \u00een urm\u0103 cu doi ani.<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De numele antreprenoarei daneze Winnie Liljeborg se leag\u0103 cel al binecunoscutului brand de bijuterii Pandora. Ce a dus la succesul din prezent al companiei? N\u0103scut\u0103 \u00een Danemarca, Winnie Liljeborg este una dintre cele mai bogate femei din \u0163ara sa. Ea a pus bazele afacerii care avea s\u0103 \u00eei aduc\u0103 acest statut \u00een 1982, av\u00e2ndu-l al\u0103turi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,7313,7179,235,31819,24526,51384],"class_list":["post-203273","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-bijuterii","tag-brand","tag-business","tag-capitalistul-saptamanii","tag-pandora","tag-winnie-liljeborg"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203273"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203273\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}