{"id":203007,"date":"2022-04-02T12:53:05","date_gmt":"2022-04-02T12:53:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=203007"},"modified":"2022-04-02T12:53:05","modified_gmt":"2022-04-02T12:53:05","slug":"povesti-in-miniatura","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=203007","title":{"rendered":"Pove\u015fti \u00een miniatur\u0103"},"content":{"rendered":"<p>\n<strong>Peaches&#038;Papers a pornit mai degrab\u0103 ca un loc de joac\u0103 dec\u00e2t ca o afacere. Bianca Rad era creativ\u0103, avea multe idei, voia s\u0103 fac\u0103 lucruri handmade \u015fi a ales, \u00eentr-un final, s\u0103 le \u00eemp\u0103rt\u0103\u015feasc\u0103 \u015fi cu ceilal\u0163i. Apoi, la un moment dat, a avut curaj s\u0103 le expun\u0103 ca produse spre v\u00e2nzare \u015fi a\u015fa a devenit totul un business care bucur\u0103 privirile.<\/strong><\/p>\n<p>\nAfacerea e un \u00abone-man business\u00bb condus de mine, Bianca Rad, un web developer din Arad, \u00een v\u00e2rst\u0103 de 27 de ani. Am urmat un liceu, facultate \u015fi master de informatic\u0103, iar de \u015fase ani lucrez \u00een domeniul IT. Sim\u0163ind constant o nevoie de mai mult\u0103 creativitate \u015fi culoare \u00een via\u0163a mea, am decis acum un an s\u0103 m\u0103 ocup \u00een paralel \u015fi de o mic\u0103 afacere cu lucruri handmade. Nu am urmat cursuri sau o \u015fcoal\u0103 de art\u0103, dar am avut de mic\u0103 \u00eenclina\u0163ii artistice \u015fi, ocazional, g\u0103seam c\u00e2te ceva handmade de me\u015fterit\u201d, poveste\u015fte Bianca Rad.<\/p>\n<p>\nA venit la un moment dat pandemia, care ne-a \u00eempins pe mul\u0163i dintre noi s\u0103 ne g\u0103sim echilibrul \u00een diferite hobby-uri de valorificat acas\u0103 \u015fi a\u015fa a testat Bianca pentru prima dat\u0103 lutul cu uscare la aer \u015fi a ajuns s\u0103 transforme pasiunea sezonier\u0103 \u00een afacerea Peaches&#038;Papers. \u201eAm \u00eenceput cu un pachet de lut, c\u00e2teva culori acrilice \u015fi ni\u015fte cuttere. Am investit c\u00e2teva sute de lei la \u00eenceput \u00een ceea ce \u0163ine de materiale \u015fi ambalaje, iar de atunci reinvestesc constant o mare parte din ceea ce produc pentru a cre\u015fte afacerea.\u201d<\/p>\n<p>\nBianca face, \u00een cea mai mare parte, bro\u015fe. Ocazional \u00eens\u0103, mai creeaz\u0103 \u015fi colec\u0163ii de vaze \u00een miniatur\u0103, suporturi de pensule sau ornamente pentru brad, toate din lut, cu uscare la aer. Anul acesta \u015fi-a propus o extindere cu mai multe colec\u0163ii de bro\u015fe, dar \u015fi cu produse de papet\u0103rie, pun\u00e2nd astfel mai mult accentul pe jum\u0103tatea \u201ePapers\u201d din brand.<\/p>\n<p>\n\u201eDe la \u00eenceput am fost doar eu (\u00een business \u2013 n. red.), dar recunosc c\u0103 nu e u\u015for deloc s\u0103 te ocupi de toate aspectele care necesit\u0103 sus\u0163inerea unui business, chiar \u015fi at\u00e2t de mic. \u00cenceputul a fost unul destul de timid, mai mult din lips\u0103 de timp. Recent, am \u00eenlocuit jobul de la 9 la 17 cu colabor\u0103ri \u015fi proiecte pe web cu un program mai flexibil, pentru a dedica mai mult timp afacerii mele\u201d, spune Bianca Rad. Odat\u0103 cu produsele de Cr\u0103ciun \u015fi cu m\u0103r\u0163i\u015foarele f\u0103cute \u00een acest an, a \u00eenceput s\u0103 \u00eenfloreasc\u0103 \u015fi mai mult afacerea \u015fi s\u0103 mearg\u0103 din ce \u00een ce mai bine \u015fi pe plan financiar, a\u015fa c\u0103 viitorul sun\u0103 bine pentru Bianca.<\/p>\n<p>\n\u201ePeaches&#038;Papers e spa\u0163iul meu creativ, unde \u00een continuare \u00eemi doresc s\u0103 fac \u00een primul r\u00e2ndce-mi aduce mie bucurie. Dac\u0103 e\u015fti autentic \u015fi creezi obiecte cu drag, oamenii te simt \u015fi vin spre tine. Vreau s\u0103 evoluez, s\u0103-mi p\u0103strez entuziasmul fa\u0163\u0103 de tot ceea ce fac \u015fi m\u0103 reprezint\u0103, s\u0103 \u00eenv\u0103\u0163 constant tehnici noi de lucru, s\u0103 fiu creativ\u0103 \u015fi original\u0103 \u015fi s\u0103 dedic mai mult timp pentru ceea ce \u00eenseamn\u0103 marketing \u015fi business.\u201d<\/p>\n<p>\nCine sunt oamenii care simt vibra\u0163ia pozitiv\u0103 din procesul de crea\u0163ie al Bianc\u0103i? \u00cen general, doamne \u015fi domni\u015foare care caut\u0103 lucruri handmade, cu un mesaj \u015fi o poveste. Ele pl\u0103tesc pentru o bro\u015f\u0103 sau un alt accesoriu marca Peaches&#038;Papers \u00een jur de 30-50 de lei, \u00een func\u0163ie de model \u015fi de dimensiuni.<\/p>\n<p>\nTotul se produce acas\u0103 la Bianca, iar avantajul este c\u0103, fiind produse de mici dimensiuni, nu e nevoie de mult spa\u0163iu pentru a fi fabricate sau depozitate. Obiectele ajung apoi \u00een toat\u0103 \u0163ara, prin intermediul magazinului online pe care Bianca Rad l-a lansat \u00een toamna anului 2021.<\/p>\n<p>\n\u201eCred c\u0103 pandemia m-a ajutat mult \u00een promovarea afacerii \u00een social media. Oamenii au petrecut mai mult timp online \u00een ultimii doi ani, iar businessul meu depinde mult de Instagram, unde postez toate nout\u0103\u0163ile, c\u00e2nd vor fi shop&nbsp;update-uri \u015fi alte informa\u0163ii esen\u0163iale, plus interac\u0163iunea cu clien\u0163ii.\u201d Bianca este de p\u0103rere c\u0103 pandemia a format comunit\u0103\u0163i mai active \u00een jurul micilor afaceri creative, iar evolu\u0163ia platformelor de socializare din ultimul timp \u015fi a uneltelor de marketing a ajutat-o mult s\u0103-\u015fi creasc\u0103 afacerea.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/3\/peaches-papers-13.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\n<span style=\"color:#000080;\"><strong>Clientele Peaches&#038;Papers pl\u0103tesc pentru o bro\u015f\u0103 sau un alt accesoriu marca Peaches&#038;Papers \u00een jur de 30-50 de lei, \u00een func\u0163ie de model \u015fi de dimensiuni.<\/strong><\/span><\/p>\n<p>\n<span style=\"color:#000080;\"><strong><strong>Intra\u0163i pe platforma <a href=\"https:\/\/www.zf.ro\/afaceri-de-la-zero\">www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/strong><\/span><\/p>\n<hr \/>\n<hr \/>\n<p style=\"text-align: center;\">\n<strong><span style=\"font-size:14px;\"><span style=\"color:#ffffff;\"><span style=\"background-color:#000080;\">Cinci idei de afaceri de la zero<\/span><\/span><\/span><\/strong><\/p>\n<p>\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma <a href=\"https:\/\/www.zf.ro\/afaceri-de-la-zero\"><strong>www.zf.ro\/afaceri-de-la-zero<\/strong><\/a>.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/8\/little-chalet-magura.jpg?height=411&#038;width=620\" style=\"width: 620px; height: 411px;\" \/><\/p>\n<p>\n<strong>Little Chalet M\u0103gura \u2013 unitate de cazare (M\u0103gura)<\/strong><\/p>\n<p>\nFondator: Dindar Bactali<\/p>\n<p>\nInvesti\u0163ii: 150.000 de euro<\/p>\n<p>\nPrezen\u0163\u0103: M\u0103gura, jude\u0163ul Bra\u015fov<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/7\/fitness-education-school.jpg?height=350&#038;width=620\" style=\"width: 620px; height: 350px;\" \/><\/p>\n<p>\n<strong>Fitness Education School\u2013 centru de educa\u0163ie \u00een sport (Bucure\u015fti)<\/strong><\/p>\n<p>\nFondator: Iulian Dinu<\/p>\n<p>\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/5\/dallesgo.jpg?height=510&#038;width=620\" style=\"width: 620px; height: 510px;\" \/><\/p>\n<p>\n<strong>DallesGo \u2013 platform\u0103 de cursuri (Bucure\u015fti)<\/strong><\/p>\n<p>\nFondator: Cristian B\u0103nic\u0103<\/p>\n<p>\nCifr\u0103 de afaceri \u00een 2021: 2,5 mil. euro<\/p>\n<p>\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/6\/easy-bitez.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\n<strong>Easy Bitez \u2013 platform\u0103 cu ingrediente pentru g\u0103tit acas\u0103 (Bucure\u015fti)<\/strong><\/p>\n<p>\nFondatori: Luca Ori\u0163\u0103 \u015fi Vlad C\u0103m\u0103r\u0103\u015foiu<\/p>\n<p>\nInvesti\u0163ie ini\u0163ial\u0103: 10.000 de euro<\/p>\n<p>\nCifr\u0103 de afaceri estimat\u0103 pentru primii trei ani de activitate: 3 mil. euro<\/p>\n<p>\nPrezen\u0163\u0103: Bucure\u015fti \u015fi Ilfov<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/9\/roapart.jpg?height=411&#038;width=620\" style=\"width: 620px; height: 411px;\" \/><\/p>\n<p>\n<strong>RoApart \u2013 apartamente \u00eenchiriate \u00een regim hotelier (Mamaia)<\/strong><\/p>\n<p>\nFondatoare: Eugenia Chereche\u015f<\/p>\n<p>\nInvesti\u0163ie ini\u0163ial\u0103: 5.000 de euro<\/p>\n<p>\nPrezen\u0163\u0103: Mamaia<\/p>\n<hr \/>\n<hr \/>\n<p>\n<a href=\"https:\/\/www.zf.ro\/afaceri-de-la-zero\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20684898\/10\/zf-bt-afaceri-de-la-zero-8.jpg?height=192&#038;width=620\" style=\"width: 620px; height: 192px;\" \/><\/a><\/p>\n<div>\n<p>\n<strong>ZF, Banca Transilvania \u015fi Vodafone&nbsp; au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. <\/strong>Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma <a href=\"https:\/\/www.zf.ro\/afaceri-de-la-zero\">zf.ro\/afaceri-de-la-zero<\/a>.<br \/>\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro<strong>.<\/strong><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peaches&#038;Papers a pornit mai degrab\u0103 ca un loc de joac\u0103 dec\u00e2t ca o afacere. Bianca Rad era creativ\u0103, avea multe idei, voia s\u0103 fac\u0103 lucruri handmade \u015fi a ales, \u00eentr-un final, s\u0103 le \u00eemp\u0103rt\u0103\u015feasc\u0103 \u015fi cu ceilal\u0163i. Apoi, la un moment dat, a avut curaj s\u0103 le expun\u0103 ca produse spre v\u00e2nzare \u015fi a\u015fa a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,51318,29644,51317],"class_list":["post-203007","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-bianca-rad","tag-handmade","tag-peachespapers"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203007"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/203007\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}