{"id":202902,"date":"2022-03-30T12:20:01","date_gmt":"2022-03-30T12:20:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=202902"},"modified":"2022-03-30T12:20:01","modified_gmt":"2022-03-30T12:20:01","slug":"intr-o-lume-in-schimbare-unele-lucruri-raman-la-fel","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=202902","title":{"rendered":"\u00centr-o lume \u00een schimbare, unele lucruri r\u0103m\u00e2n la fel"},"content":{"rendered":"

\nOriunde \u00een lume, comer\u0163ul e la baza tuturor activit\u0103\u0163ilor economice. A\u015fa a fost mereu \u015fi a\u015fa va r\u0103m\u00e2ne. Ce se schimb\u0103 e forma, nu fondul.<\/strong><\/em><\/p>\n

\nC\u00e2teva mii sau chiar zeci de mii de m\u0103rci autohtone, dar mai ales interna\u0163ionale, din sectoare precum mod\u0103, farmacii, benzin\u0103rii, comer\u0163 alimentar, de bricolaj \u015fi electro-IT, se bat pentru banii pe care rom\u00e2nii \u00eei aloc\u0103 pentru cump\u0103r\u0103turi. Iar lupta pare c\u0103 se \u00eente\u0163e\u015fte \u00een acest an, de\u015fi bugetele de shopping nu vor cre\u015fte pe m\u0103sur\u0103, \u00een contextul \u00een care infla\u0163ia va lovi direct \u00een puterea de cump\u0103rare.<\/p>\n

\nChiar \u015fi a\u015fa, juc\u0103torii din comer\u0163ul alimentar au anun\u0163at c\u0103 vor deschide \u015fi muta \u00een 2022 circa 600 de hipermarketuri, super\u00admarketuri, magazine de discount sau proximitate, o valoare record. \u00cen total, cei zece retaileri interna\u0163ionali vor scoate din buzunare aproxi\u00admativ 1 mld. euro.<\/p>\n

\nTot \u00een 2022 se vor inaugura aproape 20 de centre comerciale noi sau extinse, 178.000 de metri p\u0103tra\u0163i urm\u00e2nd a se ad\u0103uga la stocul total ce merge spre 4,5 milioane de metri p\u0103tra\u0163i.<\/p>\n

\nPe pia\u0163a local\u0103 de mod\u0103, cosmetice \u015fi, \u00een general, de produse nealimentare, \u00ee\u015fi vor g\u0103si astfel loc cur\u00e2nd o serie de nume noi, \u00een frunte cu Primark, Bath&Body Works, TEDi \u015fi HalfPrice. Juc\u0103torii existen\u0163i \u015fi activi deja \u00een Rom\u00e2nia \u00een aceste sectoare se vor extinde \u015fi ei. La fel vor face \u015fi companiile de bricolaj, retail farma sau electro-IT.<\/p>\n

\nIar asta \u00een contextul \u00een care 2022 se anun\u0163\u0103 un an dificil, marcat pe de-o parte de infla\u0163ia galopant\u0103, iar pe de alta de r\u0103zboiul de la grani\u0163a de nord a Rom\u00e2niei.<\/p>\n

\nConflictul armat dintre Rusia \u015fi Ucraina i-a pus pe mul\u0163i investitori \u00een gard\u0103 \u015fi a determinat unele companii s\u0103 \u00ee\u015fi reg\u00e2ndeasc\u0103 strategia de dezvoltare, mai ales \u00een \u0163\u0103rile din apropiere. Nu este \u00eens\u0103 \u015fi cazul \u00een retail. De ce?<\/p>\n

\nPe de-o parte, umbrela NATO reprezint\u0103 o garan\u0163ie pentru multe companii interna\u0163ionale din retail (\u015fi nu numai). Pe de alt\u0103 parte, Rom\u00e2nia este una dintre cele mai mari \u0163\u0103ri din Europa Central\u0103 \u015fi de Est din punct de vedere al popula\u0163iei. Este o \u0163ar\u0103 unde, p\u00e2n\u0103 \u00een 2021 inclusiv puterea de cump\u0103\u00adrare a oamenilor a crescut. Nu \u00een ultimul r\u00e2nd, este o \u0163ar\u0103 latin\u0103, care iube\u015fte s\u0103 fac\u0103 shopping.<\/p>\n

\nUn executiv din comer\u0163ul alimentar spunea acum c\u00e2\u0163iva ani c\u0103, pentru rom\u00e2ni, a merge la final de s\u0103pt\u0103m\u00e2n\u0103 la supermarket sau hipermarket e o activitate social\u0103. Iar c\u00e2nd vine vorba de malluri \u015fi centre comerciale, acestea sunt deja de mult\u0103 vreme locul preferat de consumatorii locali pentru a-\u015fi petrece serile \u015fi sf\u00e2r\u015fiturile de s\u0103pt\u0103m\u00e2n\u0103. \u00cen Rom\u00e2nia, 99% din shoppingul non-food se realizeaz\u0103 la mall. Mai mult dec\u00e2t at\u00e2t, spre deosebire de polonezi, cehi sau unguri, rom\u00e2nii urm\u0103resc trendurile \u015fi sunt dispu\u015fi s\u0103 cheltuie mai mult pentru a ar\u0103ta bine.<\/p>\n

\nAstfel, pentru retaileri, pia\u0163a local\u0103 pare destina\u0163ia ideal\u0103 pentru investi\u0163ii!<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2teva mii sau chiar zeci de mii de m\u0103rci autohtone, dar mai ales interna\u0163ionale, din sectoare precum mod\u0103, farmacii, benzin\u0103rii, comer\u0163 alimentar, de bricolaj \u015fi electro-IT, se bat pentru banii pe care rom\u00e2nii \u00eei aloc\u0103 pentru cump\u0103r\u0103turi. Iar lupta pare c\u0103 se \u00eente\u0163e\u015fte \u00een acest an, de\u015fi bugetele de shopping nu vor cre\u015fte pe m\u0103sur\u0103, \u00een contextul \u00een care infla\u0163ia va lovi direct \u00een puterea de cump\u0103rare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,246,173,391,5260],"class_list":["post-202902","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-crestere","tag-romani","tag-schimbare","tag-shopping"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202902"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202902\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}