{"id":20283,"date":"2010-05-17T14:00:00","date_gmt":"2010-05-17T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=20283"},"modified":"2026-04-02T16:45:44","modified_gmt":"2026-04-02T16:45:44","slug":"topul-brandurilor-care-au-innebunit-romanii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=20283","title":{"rendered":"Topul brandurilor care au innebunit romanii"},"content":{"rendered":"<p>&#8220;Oamenii sunt adesea mai interesati de legaturile sociale care<br \/>\nderiva din afilierea la un anumit brand decat de brandul in sine<br \/>\nsau de caracteristicile sale strict rationale, functionale.<br \/>\nSuccesul unui brand depinde in tot mai mare masura de felul in care<br \/>\nreuseste sa creeze si sa dezvolte comunitati puternice de<br \/>\nconsumatori&#8221;, spune Cosmin Alexandru, managing partner B&#038;P<br \/>\nBrandivia.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/media-marketing\/topul-brandurilor-care-au-innebunit-romanii-6127105\/slide-2\"><br \/>\n<img height=\"31\" width=\"297\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/6127105\/4\/banda-logoo.jpg?width=297&#038;height=31\" \/><\/a><\/p>\n<p>Lista celor mai puternice branduri din Romania este obtinuta in<br \/>\nurma unui studiu reprezentativ pentru populatia 18-49 din mediul<br \/>\nurban. Marcile evaluate au fost selectate in functie de<br \/>\ncheltuielile media in 2009. Lista primelor 25 de branduri astfel<br \/>\nselectate pe mai multe sectoare (FMCG, auto, telecom si financiar)<br \/>\na fost completata cu alte 15 marci importante din Romania pentru a<br \/>\nechilibra portofoliul de branduri al fiecarui domeniu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lista celor mai puternice branduri din Romania este dominata de marcile de bauturi racoritoare si de dulciuri, Poiana fiind cea mai bine clasata marca din Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[17594,7386,6517,17595,4899,7178,13030,11509,7857,98],"class_list":["post-20283","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-ariel","tag-branduri","tag-coca-cola","tag-jacobs","tag-marca","tag-marketing","tag-milka","tag-poiana","tag-preferinte","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20283"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20283\/revisions"}],"predecessor-version":[{"id":40051,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20283\/revisions\/40051"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}